Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
For the first time in 70 years, Toastmasters International, the world’s largest non-profit organization dedicated to teaching communication and leadership skills, is updating its brand. The organization unveiled its new brand identity at its International Convention in Las Vegas, Nevada, today. As part of the rebranding effort, the organization has updated its logo, colors, fonts, imagery and messaging to make Toastmasters’ identity clearer, increase awareness of its impact around the world and focus more on leadership.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49429-toastmasters-where-leaders-are-made
Partnership for Drug-Free Kids, the nation’s leading nonprofit committed to helping families struggling with their son’s or daughter’s substance use, today announced that it has extended the hours of its free Parent Helpline.
The bilingual Helpline is staffed by Parent Support Specialists, trained and caring Master’s-level counselors, who are ready to listen, help parents find answers and make an action plan for their child. Parent Support Specialists offer parents and caregivers the support and resources needed to care for a loved one who is struggling with substances. Families can connect with the Helpline via the website, drugfree.org, by phone at 855-DRUGFREE, through text messaging and Facebook Messenger. Help is available in English and Spanish.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253451-partnership-for-drug-free-kids-extends-parent-helpline-hours/
Tango, an all-in-one messaging app with more than 120 million members, of which almost half are based in North America, today launched a platform that stems from strategic partnerships with mobile application developers in the gaming industry. The launch signals a companywide strategic step forward from a leading messaging app into a broad-based ecosystem combining communications and entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62162-tango-launches-new-content-platform-with-entertainment-services
AdelaVoice today launched StartTalking (http://www.starttalking.com), the world's first smartphone application that lets motorists keep their eyes on the road and hands upon the wheel. StartTalking addresses the issue of distracted driving throughout the entire process of composing, sending and receiving text messages, removing the visual and physical distractions normally associated with text messaging.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/adelavoice/46420/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
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December 3rd 2017 marks the 25th anniversary of the text message and it’s hard to imagine a world without it. Since the first text was sent (“Merry Christmas”), billions of people around the world have used messaging as their preferred way to communicate. In fact, 80 percent of adults and 91 percent of teens message every day, according to a new global study commissioned by Messenger.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227151-messenger-25th-anniversary-text-message/
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In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
When beginning her journey at Kaplan University, Michell Sturgis was unsure how the demands of working full time and college course work would impact her life. Kaplan University’s flexible learning schedule and online degree programs allowed her to complete her assignments at her own pace while still being able to spend quality time with her daughter. Michell took the next step forward from her associate’s degree to earning her bachelor’s degree online.
Like many other Kaplan University students, Michell trusted the Kaplan name. With Kaplan University comes the knowledge that we’re an accredited online university* and that our business and management degrees are well- received in corporations all over the country. Our online courses cater to working adults with responsibilities that extend beyond the typical 9 to 5.
If working while attending college is your reality, our online School of Business and Management sets us apart from other online colleges. We offer extensive resources to our students to aid in their academic success. Attending business school online can seem daunting, but current Kaplan University students will tell you that professors are readily available through e-mail, instant messaging, phone calls, and office hours. If earning an online bachelor’s degree is part of your plan, come see what Kaplan University’s many online learning programs have to offer.
*Kaplan University is regionally accredited. See our website for details.
† Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“When I decided to come back to school and pursue my bachelor’s degree I did have a fear of how I was going to fit the studies into my schedule. It had been quite a while since I graduated with my associate’s degree. I was already working full time when I started here at Kaplan [University], and I’m also a parent. I have a 7-year-old daughter and it was really helpful that they were really flexible and they offered classes during the day and the evening.
Kaplan [University] started offering online classes for my degree which really ended up being helpful to me because I didn’t have to be here on campus all of the time and I could get work done at night after I got my daughter to bed. I chose to study business management because I want to one day have my own business. Now that I have graduated from Kaplan [University], I am still working full time. I work as a case manager at a shelter for domestic violence. My business degree has contributed to my current job because I am able to move into different areas at my workplace and move more into the administrative side of things instead of the direct care and that was one of my goals.
Since graduating from Kaplan University my life has changed. For one, I am more confident when it comes to applying for jobs. It has also changed in my home life with my daughter; she is very proud of me—that her mom is successful and that is important to me.”
