Automobili Lamborghini S.p.A. and Callaway Golf Company (NYSE: ELY) have signed an agreement to connect the resources of their world-renowned Research and Development teams. This unique alliance establishes an ongoing collaboration to develop innovative technologies and materials designed to enhance the performance of each company’s products. The partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.
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CODA Automotive, a California-based electric car and battery company, will make its auto show debut at the Los Angeles Auto Show this month. The company will host a press reception to kick off the show on Wednesday, November 17 from 4:00 — 6:00 p.m. As part of an ongoing commitment to educate consumers about sustainability and green energy technology, CODA will host a series of educational seminars throughout the show, ultimately reaching more than 600 students.
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Celebrating its record sales year, Subaru of America, Inc. has unveiled the Impreza Design Concept at the LA Auto Show, which previews the carmaker\'s new \
Bumpers are the first line of defense against costly damage in everyday low-speed crashes. Bumpers on cars are designed to match up with each other in collisions, but a long-standing gap in federal regulations exempts SUVs from the same rules. New Insurance Institute for Highway Safety crash tests demonstrate the results: SUV bumpers that don’t line up with those on cars can lead to huge repair bills in what should be minor collisions in stop-and-go traffic.
These days, the world’s toughest rally is about a lot more than just the driving skills of the men behind the wheel. Proper navigation is equally important, and of course: being in top physical form. And the Volkswagen team has been working really hard on the latter in the Austrian village of Grän. We went along to watch the defending champions work out as they prepare for their Mission Hat-trick.
The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with an anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
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Today, Valvoline™, a brand of Ashland Inc., announced the wide-scale availability of NextGen™ motor oil. The new formula is made from 50 percent recycled oil and delivers 100 percent Valvoline engine protection. NextGen motor oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact compared to non-recycled motor oil.
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When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or ! In total, 21.5 million cars were sold.
More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania.
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Sleek, innovative and exceptionally efficient: the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.
Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ‘aeromotional’ design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab’s first car, the iconic Ursaab.
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The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 300,000 miles, subject to certain terms and conditions.
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The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
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The Pew Clean Energy Program launched a video this week to raise awareness of the benefits of increasing the fuel efficiency—or miles-per-gallon (MPG)—standards for cars and light trucks to as high as 60 MPG by 2025. The Environmental Protection Agency and Department of Transportation (EPA-DOT) are expected to release a proposed joint rule by Sept. 30, 2011, that will elevate fuel efficiency fleet wide to a level between 47 and 62 miles per gallon for cars and light trucks, model years 2017-2025.
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