What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
To mark World MS Day, today the National Multiple Sclerosis Society announced the culmination of the We Keep Moving journey, a 10-week reality road trip across America to chronicle the extraordinary lives of people living with multiple sclerosis (MS) told by a documentary crew who have MS themselves. The Society initiated this campaign to capture unique personal stories of perseverance and triumph with the goal of uniting millions of people affected by MS and inspiring the general public with stories about people who might not ordinarily appear on their daily radar screens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wekeepmoving/43743/
SIRVA Inc., an industry-leading global relocation and moving services provider is delivering a clear message to the Amazon HQ2 evaluation committee: SIRVA Relocation wants Amazon to know that their integrated relocation and moving solution can support all of Amazon's mobility needs throughout an office move and employee group move to their second headquarters location.
With cities around the country going to great lengths to capture the attention of the Amazon HQ2 evaluation committee during the proposal submission process, SIRVA Relocation wanted to get in on the Amazon HQ2 fun.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211851-sirva-relocation-amazon/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
The couple shares on video how following John's diagnosis, they adapted and sustained daily routines, emotional connection and affection. Donna speaks of her uncertainties about how to manage her reactions to behavioral expressions, the adjustment to John's move to a dementia care community and how keeping a journal helped her logistically and emotionally.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
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