According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Today UBM plc and partners announce the inaugural Business4Better (B4B) Conference and Exhibition, bringing businesses and nonprofits together to create more vibrant communities and better business results.
The two-day, non-commercial Conference and Exhibition, organized by UBM and producing partners the City of Anaheim together with the Anaheim Convention Center and the Anaheim Orange County Visitor and Convention Bureau, and Freeman, will be held May 1 and 2, 2013 at the Anaheim Convention Center. For more information, visit www.business4better.org.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55937-business4better-ubm/
Grapevine, Texas has some new characters in town. The interesting thing is, you have to look upwards 75 feet toward Grapevine’s Glockenspiel Clock Tower to see them.
Grapevine recently dedicated its 127-foot-high Clock Tower featuring two larger-than-life, 9-foot tall Glockenspiel characters, known as the Would-Be Train Robbers, Nat Barrett and Willy Majors. Located 75 feet in the air within the Clock Tower, these figures emerge each day shortly before the stroke of noon and 6 p.m. to attempt the perfect heist. Just as Glockenspiels in Europe are rooted in history, Grapevine’s Clock Tower figures reflect the Western lore that many visitors from outside Texas find interesting and entertaining. The debut was featured as part of the dedication of the Grapevine Convention & Visitors Bureau’s Headquarters and Museum Complex during the City’s 28th Annual Main Street Days festival.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56257-grapevine-glockenspiel-clock-tower-debuts-28th-annual-main-street-days
The National Insurance Crime Bureau, the Insurance Information Institute and the National Consumers League have joined together to alert victims of Sandy to the potential for fraud by unscrupulous contractors. A 30-second public service announcement urges Sandy victims to be alert to potential fraud schemes by contractors who are only looking to take their money while doing shoddy repairs or no repairs at all. Victims are advised to avoid pressure tactics and contractors going door to door. “If you didn’t request it, reject it.” People who suspect that they’re being scammed can call 1-800-TEL-NICB to report it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53843-nicb-alert-to-sandy-victims-potential-for-fraud-by-contractors-psa
The Call of Duty™ Endowment today announced $1,110,000 in grants to launch its new ‘chapterization’ model, a funding strategy whereby grants will be provided to organizations that have the ability to scale their operations by opening new, regional offices—or chapters—that offer employment services to veterans.
The Call of Duty Endowment’s announcement comes on the heels of new veterans’ unemployment numbers released today by the Bureau of Labor Statistics (BLS), which found that the unemployment rate for the youngest veterans (aged 18-24) remained over 5 percent higher than for their nonveteran counterparts (20.4 percent and 15 percent, respectively). While the annual report demonstrates a positive trend nationally for the overall veteran unemployment rate, there is much work to be done, especially for our nation’s youngest veterans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59408-call-of-duty-endowment-launches-innovative-chapterization-model
Music video by Al B Sosa performing Disappear. Track produced by (Antagonist - Better Beats Bureau) & (Gotta-Gregota Music Group). 2013 Gregota Music LLC and Team Greenbacks Records.
The Thailand Convention and Exhibition Bureau has unveiled 'Thailand CONNECT', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination.
Today the Television Bureau of Advertising (TVB) (www.tvb.org), the not-for-profit trade association of America's commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council kicked off the tenth year of their nationwide public service advertising (PSA) initiative,
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
The last year saw many achievements for Chengdu’s meetings, incentives, conferences and exhibitions (MICE) industry. According to data from the Chengdu Municipal Statistics Bureau, Chengdu hosted 530 major exhibitions, conferences and forums in 2014, of which 214 were exhibitions, 45 more than a year earlier or a year-over-year (YOY) growth rate of 26.6 percent, and 113 were international conferences and forums, 8 more than a year earlier, or a YOY growth rate of 7.6 percent. The events took up 3.25 million square meters of space in the aggregate, a YOY growth rate of 8.0 percent, of which 49 were international in nature, occupying 1.74 million square meters, a YOY growth rate of 16.0 percent. Direct revenue derived from the industry for 2014 totaled 6.95 billion yuan, up 14.9 percent year-on-year while overall revenue (direct plus indirect) revenue reached 58.4 billion yuan, up 14.5 percent year-on-year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511651-chengdu-china-mice-industry/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
