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To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Dwight School, a 141-year-old, independent IB World School located on Manhattan’s Upper West Side, ushered in the new academic year with an original song showcasing the School’s dedication to igniting the “spark of genius” in every child. Known worldwide for customizing the educational experience for each student, from preschool through grade 12, Dwight is ranked the #1 private school in New York City for the lowest faculty-to-student ratio of 1:4 by The New York Observer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63408-dwight-school-students-record-song-with-keith-middleton-and-mikkel-eriksen
Allen Edmonds, a premium men’s shoe manufacturer headquartered in Port Washington, Wis., celebrates out-of-the-box thinking and innovative design in its second annual collaboration with Parsons The New School for Design.
Parsons design students were invited to explore Allen Edmonds’ design archives and collaborate with master shoemakers to reimagine classic American style. Students brought a range of ideas to the table - including sustainable materials and Midwestern values.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7210753-allen-edmonds-parsons-the-new-school-for-design-collaboration
New survey results from Connections Academy, http://www.connectionsacademy.com, one of the country’s leading providers of full-time online school for students in grades K through 12, reveals the reasons parents enroll their children in online schools. The results are from the Connections Academy 2014 Parent Satisfaction Survey, an annual third-party survey now in its twelfth year. All families with students enrolled at the time of the survey were invited to participate – 45% of the families responded to the survey, totaling more than 18,000 respondents. The survey results suggest key explanations for the continuing growth of virtual schooling in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7067853-connections-academy-parent-survey-why-k-12-students-attend-online-schools-full-time/
Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
Thousands of teens from more than 3,200 high schools across the U.S. and Canada are committing to safe driving as part of the State Farm Celebrate My Drive® program. During Teen Driver Safety Week, high school students, staff and community members are encouraged to visit celebratemydrive.com once daily between 12 a.m. CT on October 15, 2014 through 11:59 p.m. CT on October 24, 2014 and commit to safe driving. The high schools with the most commitments will win grant money for their school, learn more about safe driving, and be one of two schools to win a private concert by The Band Perry.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/
Understood.org, a comprehensive, free nonprofit resource, is launching today to help parents of children with learning and attention issues. One in five children struggles with issues related to reading, math, writing, focus and organization. Understood’s mission is to help parents understand these issues and support them with strategies that can enable their children to go from simply coping to truly thriving in school and in life.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7352451-ad-council-understood-org-learning-and-attention-issues/
According to the FBI, in 2013 more than 400,000 children were reported missing in the United States. National AMBER Alert Awareness Day, recognized annually in January, is a reminder of the dangers that face our children. Building on the significance of that day, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON), with spokesperson Tia Mowry, today announced the KidSmartz™ “Safety Dance” Video Contest, a nationwide competition aimed at equipping elementary school students with the skills and confidence they need to be safer from abduction.
Actress Tia Mowry, star of Nickelodeon sitcom Instant Mom and real–life mother, has teamed up with NCMEC and Honeywell to promote KidSmartz and encourage schools to participate in the “Safety Dance” contest which provides kids a fun way of learning the four rules of personal safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423851-honeywell-ncmec-kidsmartz/
New data from a school asthma management program, “Building Bridges for Asthma Care,” presented today at the American Thoracic Society 2015 International Conference, show a significant decrease in school absenteeism among children with asthma from inner-city schools who were enrolled in the program. Absences dropped 11.75 percent among children enrolled in Building Bridges, compared to an increase of 8.48 percent in children with asthma not in the program.
“Building Bridges for Asthma Care” is a school-based program designed to empower nurses in participating elementary schools to ensure that asthmatic children are identified and provided care according to the National Institute of Health’s clinical treatment guidelines. The objectives of the program are addressing the risk of health disparities and asthma-related absenteeism, as well as its related impact on academic achievement for inner city students.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506851-gsk-building-bridges-for-asthma-care/
Union Pacific Railroad today launched a new social media campaign urging photographers and high school seniors to refrain from taking photographs on or near train tracks. Through startling videos, the campaign compares the dangers of snapping photos on the tracks to posing for senior pictures on a busy highway. Neither are safe locations. The campaign launched exclusively on social media channels Facebook, Twitter, Instagram and YouTube.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7555651-union-pacific-photo-safety-campaign/
90% of children’s brain development occurs by the time they turn 6. So the right experiences at this early age are undeniably vital. However, Indian preschools often rely on teaching styles that aren’t appropriate for our youngest learners, leaving children unprepared for school and beyond. Understanding the dire need for high quality preschool education in India, America’s largest preschool educator, Sesame Street launched Sesame Street Preschools in India in 2012.
Sesame Street Preschools are child-centered, pre-primary education centres, launched as a venture of Sesame Schoolhouse, the latest educational initiative from Sesame Workshop, one of the largest non-profit informal educational organisations. Sesame Workshop is present in over a 150 countries and produces educational content across television, radio, mobile, tablets and print. Sesame Workshop has been present in India since 2006, through its television show, Galli Galli Sim Sim and now Chamki ki Duniya.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7565451-sesame-street-expands-in-bengaluru/
