Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Tennis legend, philanthropist, and Longines ambassador Stefanie Graf teamed up with Longines this week for two special events, the Longines Women Who Make a Difference Awards and the Longines Center Court for Kids Clinic in Harlem.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51771-longines-stefanie-graf-charity-town-and-country-tennis
No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52339-maidenform-adjusts-to-me-fabric-and-elastic-intimate-apparel-collection
Hologic, Inc. (Hologic or the Company) (Nasdaq: HOLX), a leading developer, manufacturer and supplier of premium diagnostics, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, today celebrates 10 years of the availability and success of its NovaSure endometrial ablation system. Since 2001, more than one and a half million women have been treated with the NovaSure system to reduce or eliminate their heavy periods, without the need to undergo hysterectomy. The NovaSure procedure is a one-time, five-minute procedure that can be performed in the doctor’s office with very minimal recovery time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hologic/50096/
Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
Today, a new study from P&G Beauty & Grooming and lead investigator Nancy Etcoff, PhD., Assistant Clinical Professor at Harvard University and Associate Researcher at Massachusetts General Hospital Department of Psychiatry, confirms for the first time that using color cosmetics does, in fact, significantly alter how women are perceived by others, at first glance and over time. Results of the study, published on October 3, 2011 in PLoS ONE, show that makeup application specifically impacts judgments of attractiveness and character when viewed rapidly or for unlimited amounts of time.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52087-p-g-harvard-study-reveals-cosmetics-alter-instinctual-perception
Each year, more than 4 million women and one in 10 men are harmed by their partners, according to the Centers for Disease Control and Prevention (CDC). Tragically, the most dangerous time for victims of domestic violence is when they try to leave.
In recognition of Domestic Violence Awareness Month, BeSmartBeWell.com, in collaboration with the National Domestic Violence Hotline, shares the story of Bessie, a domestic violence survivor, and provides practical tips and resources to help people break free from abusive relationships.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50824/
Today in New York, Avon Foundation for Women Honorary Chairperson Reese Witherspoon recognized Breast Cancer Awareness Month at the 2011 Global Breast Cancer Congress – where she launched a new Avon Foundation for Women-funded global breast cancer scholarship program – and at the Avon Walk for Breast Cancer – where she presented more than $9.1 million in grants to New York-area breast cancer programs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46209-reese-witherspoon-announces-avon-global-breast-cancer-scholars-program
It's no surprise that about 1 in 8 women in the United States will develop invasive breast cancer over the course of her lifetime. In fact, for women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer. In honor of Breast Cancer Awareness Month in October, our national healthcare expert is here to discuss educating and empowering women to take charge of their own breast health.
Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women Reese Witherspoon and Avon Chairman and CEO Andrea Jung today awarded four global non-governmental organizations with the inaugural Avon Communications Awards: Speaking Out About Violence Against Women for their campaigns that are bringing attention to the need to end violence against women. Witherspoon and Jung presented the awards, funded by the Avon Foundation, at the 2nd World Conference of Women’s Shelters in Washington, D.C., which brought together more than 1,400 advocates, activists and leaders from 96 countries to collaborate to change attitudes about such violence. The awards are part of the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million globally to end violence against women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46212-reese-witherspoon-presents-avon-global-communications-awards
Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women Reese Witherspoon and Avon Chairman and CEO Andrea Jung today awarded four global non-governmental organizations with the inaugural Avon Communications Awards: Speaking Out About Violence Against Women for their campaigns that are bringing attention to the need to end violence against women. Witherspoon and Jung presented the awards, funded by the Avon Foundation, at the 2nd World Conference of Women’s Shelters in Washington, D.C., which brought together more than 1,400 advocates, activists and leaders from 96 countries to collaborate to change attitudes about such violence. The awards are part of the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million globally to end violence against women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46212-reese-witherspoon-presents-avon-global-communications-awards
