Bayer HealthCare, the makers of Bayer® Aspirin, WomenHeart: The National Coalition for Women with Heart Disease, and actress, singer and author Vanessa Williams today announce their partnership to launch Handbags & Hearts, a national campaign that leverages the link between women and their handbags – the one item they do not leave home without – and urges women to take the Handbags & Hearts pledge to carry aspirin at all times to be prepared for a sudden heart attack. Being prepared by carrying aspirin, knowing the symptoms of heart attack and not putting off calling 911 if a heart attack is suspected, can be the difference between life and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61582-bayer-healthcare-vanessa-williams-handbags-and-hearts-pledge-carry-aspirin
Valvoline, the manufacturer of NextGen™ recycled motor oil, made with 50% re-refined oil, today launched the NextGen Stunt Amplifier. The Valvoline team, working in partnership with Roush Fenway Racing and its NASCAR Nationwide Series driver, Travis Pastrana, will show fans just how exciting recycling can be.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61759-valvoline-nextgen-stunt-amplifier-travis-pastrana-roush-fenway-racing
The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States. This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s Partnership for a Healthier America (PHA) to reduce calories by 1.5 trillion by 2015.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61875-healthy-weight-commitment-foundation-reduces-calories-in-u-s-marketplace
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
Eight years after his passing, a father's daughter is making his musical dreams come true. Using music and lyrics from David DeNoon's recently unearthed songbook, Christine DeNoon, in partnership with Lorie Steele, has written the show her father always wanted, at last fulfilling one of his lifelong goals. Someone To Belong To has been accepted into The New York International Fringe Festival, one of the largest multi-arts events in North America running from August 9-25th at venues in lower Manhattan.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61772-someone-to-belong-to-denoon-the-new-york-international-fringe-festival
In an effort to help families coping with the overwhelming situation of raising a child with ASD or other special dietary needs, accomplished chef, Jimi Taylor, in partnership with, Generation Rescue, is making a difference with a new Gluten-Free iOS App – “Chef Jimi’s – Cooking with a Cause.”
Seven years ago Chef Jimi’s son, Aiden, was diagnosed with Autism Spectrum Disorder (ASD). Autism is a neurodevelopmental disorder characterized by social impairments, cognitive impairments, communication difficulties and repetitive behaviors. Statistics from the CDC identify around 1 in 88 American children as being on the Autism Spectrum, a 78% increase in the last decade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62512-generation-rescue-chef-jimi-gluten-free-ios-app-autistic-spectrum-disorder
Manchester United Football Club and UK-based credit card specialist MBNA have launched a series of limited edition credit cards to celebrate the extension of their partnership into 2016.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62409-MBNA-Manchester-United-credit-card
After multiple outreach events across the country, Transitions Optical, in partnership with GRAMMY and CMA Award-winning country music artist and Transitions® adaptive lenses™ wearer Darius Rucker, have made healthy, enhanced vision possible for hundreds of children in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63343-transitions-optical-darius-rucker-free-eye-care-new-glasses-to-children
Money Management International (MMI) is participating in a nationwide partnership to help families struggling with their mortgage payments apply for help from the Federal government’s Making Home Affordable Program (MHA). The MHA program is an important part of the Obama administration’s comprehensive plan to help homeowners get mortgage relief and avoid foreclosure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52440-money-management-international-mmi-mortgage-relief-mha-program
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of Thanksgiving Dinner Collection, a new limited edition collection featuring three true to life Thanksgiving fragrances: Turkey with Stuffing, Cranberry Sauce and Sweet Potato Pie. As only Yankee Candle can, the company has brought delicious traditions to life to commemorate the most celebrated meal of the year and give back to the military through a partnership with the USO.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61625-yankee-candle-gives-back-with-thanksgiving-dinner-collection-uso
Over the past few years, Qatar has been investing heavily in tourism development, keen to share its unique roots and cultural heritage with the rest of the world. Qatar Tourism Authority's mission is to develop and promote Qatar and its culture, and to strengthen the country's position as a destination of choice. A reflection of this drive towards a wider audience is the recently established Qatar Tourism office in Paris.
Destination Qatar provides a unique and authentic experience to regional and international tourists. Besides the ideal conditions and impressive facilities, Qatar has a fascinating cultural heritage, splendid landmarks, 563 km of sandy coastline, museums hosting some of the region's most impressive art collections, and an array of world-leading sports events.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63494-qatar-tourism-authority-paris-st-germain-partnership
