LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.
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LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG's first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and well-known fashion enthusiasts Victoria Beckham and Eva Longoria Parker teamed up for an exclusive
LG Mobile Phones announced today that 13 year-old, Brianna Hendrickson from Brooklyn, NY is the winner of the fourth annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and returned this year with additional prizes and challenges. After out-texting the best in the U.S. with her ultimate speed and dexterity, Brianna took home $50,000 and will now compete in the LG Text For Good Challenge, where she will have the chance to double her prize money and select a charity to which LG will make a $50,000 donation.
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New consumer research shows that the overwhelming majority of Americans (83 percent) agree that the United States is suffering from a good news deficit, with six in 10 Americans saying they don’t even know where to look for good news anymore. On the heels of this LG Electronics-commissioned study, the company is unveiling its plans to help address this issue with its newest interactive billboard in Times Square.
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LG Mobile Phones crowned the winner of the second annual LG Mobile World Cup today, naming the sister duo, Cristina Sales Ancines, age 20, and Jennifer Sales Ancines, age 15, from Panama as the “World’s Fastest Texters.” Defeating competitors from 16 countries to take home the title of LG Mobile World Cup Champions, the pair completed rigorous texting challenges and games to take home $100,000 in prize money and bragging rights that will last a lifetime.
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Jay Wright, head coach of the Villanova University men's basketball team, and Jamie Dixon, University of Pittsburgh head coach, traded in their playbooks for aprons today at the LG Coaches' Cook-off™ during NCAA® Final Four® weekend. LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated $5,000 in the participating coaches' names to Coaches vs. Cancer, a program that unites the American Cancer Society and the National Association of Basketball Coaches in the fight against cancer.
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LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.
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LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
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