Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer
THINK: Flowers and fragrance—the ultimate Mother’s Day gift.
WHAT IT IS: A convenient, all-in-one gift kit for mom. This Mother’s Day, put your own personal touch on a classic gift with limited-edition Mother’s Day Fragrance Gift Kits. Each kit features a luxurious full-size fragrance, a $20 Saving Pass for 1800Flowers.com, a gift bag with tissue paper and a giftable pouch with a customizable “To-From” card. Priced at just $15.99, the affordable kits help you shower mom with flowers and fragrance with one easy purchase.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/coty/43854/
Lacoste Claim Crocodile Viral Video filmed in London. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, announced today its new limited-time collection, “My Favorite Things,” just in time for the holiday gift-giving season. Inspired by the song “My Favorite Things,” this collection brings together a fun assortment of six new fragrances: Rain Drops On Roses, Bright Copper Kettles, Warm Woolen Mittens, Crisp Apple Strudel, Moon On Their Wings and Blue Satin Sashes to fill the season with a nostalgic sense of enchantment. “My Favorite Things” are available in large classic jar candles, small tumbler candles and a beautifully packaged storybook-like box that includes 12 Samplers® votive candles, two of each fragrance. This new collection is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52096-yankee-candle-launches-limited-time-my-favorite-things-collection
Avon announced today it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch. As a highly-anticipated follow up to Fergie’s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set. This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58789-avon-new-fragrance-viva-by-fergie-live-life-by-your-own-rules
John Varvatos, the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to introduce the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection – a total lifestyle brand with a preppy meets rock aesthetic that gives rise to funked-up classics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52413-john-varvatos-usa-elizabeth-arden-premiere-fragrance
The most desirable things in life have a precious, enduring beauty that should be treasured forever. Discover the timeless allure of Vintage by Kate Moss, the stunning new fragrance from the world's most famous supermodel, available from September 2009.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotysas/37560/
During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
To view Multmedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42974/
Chloé hosted a cocktail party last night at apicius, the renowned Parisian restaurant, for the launch of its new women’s fragrance ‘Love, Chloé’.
Ralph Toledano, CEO of Chloé, and Michele Scannavini, President of Coty Prestige, welcomed 200 guests, celebrities and journalists from all over the world, for an exclusive event entertained by dj and music producer Seb Chew.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotysas/42444/
Lucir espléndida para una noche en la ciudad requiere más que un vestuario glamoroso, accesorios con brillo y un maquillaje perfecto. La súper estrella latina Shaila Dúrcal sabe que usar una fragancia que complemente su estilo le permite sentirse fresca y segura — por eso usará una de las sofisticadas fragancias de la Colección Degree Women Fine Fragrance, una línea de antiperspirantes/desodorantes y body mists, en la 11a Entrega Anual del Latin GRAMMY®, que se llevará a cabo el 11 de noviembre en Las Vegas, y será transmitida en vivo por la cadena Univisión entre las 8 p.m. – 11 p.m. EST/PST (7 p.m. CDT).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/degree/46543/
NASCAR driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42978/
The top model, style icon and fashion designer Kate Moss has visited the Coty factory in Granollers, near Barcelona to see her new fragrance, Vintage Muse, coming off the production line.
Upon her arrival, Kate was greeted by the factory director, Patrick Bourque, who revealed that the factory is producing a staggering 60 bottles of Vintage Muse per minute, around the clock.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotybeauty/46304/
