Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
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Surf Bondi Beach and kayak Sydney Harbour without getting wet? Fly a helicopter over Sydney Harbour without leaving the ground? Sounds impossible… but thanks to innovative new 360o video developed and launched today by Destination NSW it’s a reality. In an Australian tourism first, visitors can now participate in iconic Sydney experiences before they leave, providing inspiration to book their next trip and turn the digital experience into a real one.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60414-destination-nsw-experience-sydney-in-360
ZapBoomBang Studios releases its inaugural project today: an original song on iTunes that was created in partnership with a local nonprofit, a GRAMMY- winning producer, and a handful of award-winning artists. It’s Out There Waiting will be sold on iTunes for $1.99 with a companion digital booklet about the making of the song. In addition, the It’s Out There Waiting music video can be purchased on iTunes for $1.99. All proceeds from iTunes sales will be donated to the children’s nonprofit Purple Songs Can Fly, who co-created the single. The song and digital booklet can be purchased at http://itunes.apple.com/us/album/its-out-there-waiting-feat./id571241651?i=571241851. The It’s Out There Waiting music video can be found at http://itunes.apple.com/us/music-video/its-out-there-waiting-music/id573793381.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58824-zapboombang-purple-songs-can-fly-song-to-benefit-children-with-cancer
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The Breitling Jet Team, Breitling Wingwalkers and Yves “Jetman” Rossy are flying East for winter, to bring Breitling’s passions for aviation to new audiences in what is being collectively called “The Breitling Dragon Tour”.
All three teams are heading to Asia to participate in Airshow China 2012, held in Zhuhai, Guangdong province. Although the 1940’s Stearmans of the wingwalking team and Yves Rossy’s Jetwings can all be shipped there in containers, the Breitling Jet Team will have to get there with their own wings. Leaving from Dijon this Tuesday, they will fly through Eastern Europe, into Russia passing through Siberia, then on to Mongolia and down through China to reach their destination by mid-October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56624-the-breitling-dragon-tour-2012
