In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
There are lots of questions on football game days. Are we going to win? Where are we watching the game? Will there be food and drinks? And how early can we start the party? Kristin Cavallari is a wife of an NFL player who knows the game day excitement all too well. When she isn’t watching her hubby from the stands at Soldier Field, she is often the one playing host to her family and friends. With a busy lifestyle of balancing her work as a designer, actress, TV host, mother, wife and, now, author, time is limited. The family of Hoover® Cordless vacuums helps Kristin stay in front of every mess and focus on what’s really important — family, work and football! To check out the Hoover Cordless Family, visit www.Hoover.com.
It seems that most football fans follow the same cycle throughout the season: clean, host, clean, repeat. Hoover Cordless vacuums are the perfect solution to the full-house cleanup before guests arrive and for the quick pick-ups throughout the party. By cutting the cord, the Hoover Cordless Family has cut the hassle of plugging and unplugging a vacuum from room to room or having to pull out a large vacuum for one simple spill.
“For me, time is at a minimum with so much going on,” Cavallari explains. “The Cordless line allows me to get through my quick blitz before guests arrive and get on with making my tasty-yet-healthy game day snacks!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7589252-hoover-cordless-kristin-cavallari-game-day/
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Friday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Bringing developers advanced integration, scalability and peripherals all in one chip, Texas Instruments (TI) (NASDAQ: TXN) today announced the Sitara™ AM57x processor family, the highest performance devices in this processor platform. Sitara AM57x processors are designed for a broad range of embedded and industrial applications through their unique heterogeneous architecture including ARM® Cortex®-A15 cores for high-performance processing and running a high-level operating system (HLOS). Additionally, AM57x processors integrate TI’s C66x digital signal processors (DSPs) for analytics and real-time computation, programmable real-time units (PRU) and ARM Cortex-M4 cores for control functions, and video and graphic accelerators for advanced user interfaces and multimedia applications, making the AM57x processors unmatched in their class.
The new Sitara AM57x family of processors was designed from the ground up with high performance and integration in mind. As a result, the processors bring developers unparalleled performance of more than 40 percent greater than quad-core ARM Cortex-A9 processors and 280 percent greater than standard dual-core ARM Cortex-A9 processors found in the broad embedded market.
To view the multimedia release go to:
http://www.multivu.com/players/English/70647530-ti-sitara-am57x-processor/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Saturday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, today announced Vista Murrieta High School, from Murrieta, Calif. as the winner of its America’s Most Spirited High School Contest. The announcement today coincides with National School Spirit Day, which was recognized by Congress last year.
“Our students feel connected to Vista Murrieta and have an engrained sense of school pride,” said Mick Wager, Principal of Vista Murrieta, “The family atmosphere and sense of community is apparent and genuine.”
High schools across the country were invited to enter the contest, which called for each school to submit a 90-second video, a 500-word essay, two letters of recommendation and several photos demonstrating its school spirit. High schools from 33 states were represented in the contest. Vista Murrieta’s video submission won based on a nationwide vote and included footage from games, pep rallies, and student activities that epitomize a robust school spirit environment that seeks to include all students. Vista Murrieta estimates that 85% of their students are involved in at least one activity, club or sport, and their video was a true testament to the power of school spirit and its effects on high school students.
To view the multimedia release go to:
http://www.multivu.com/players/English/7636151-varsity-brands-vista-murrieta-award/
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629351-aspen-dental-shr-partnership/
iRobot Corp. (NASDAQ: IRBT), the leader in delivering robotic technology-based solutions, today announced the Roomba 980 vacuum cleaning robot – iRobot’s most capable and best cleaning robotic vacuum to date. Roomba 980 is the first Roomba to combine adaptive navigation with visual localization, cloud connected app control, and increased cleaning power on carpets, helping people to keep cleaner floors throughout the entire home at the push of a button.
“With more than 14 million robots in people’s homes worldwide, iRobot is the global leader in automated home cleaning,” said Colin Angle, chairman and chief executive officer of iRobot. “Roomba 980 is the next big step as it marks iRobot’s first cloud connected product with mapping capabilities for the consumer market. Leveraging the cloud and mapping technologies, robots gain a better understanding of their environment, and customers are provided with more control. Looking ahead, these technologies will also enable expanded capabilities for connected robots in the smart home.”
“Vacuum cleaning robots can’t rely on any one feature or technology to clean effectively,” said Christian Cerda, executive vice president and general manager of iRobot’s Home Robots business unit. “Vacuum performance, efficient navigation, adapting to ever-changing environments and cleaning under furniture where dirt is hiding are all important factors, and they must be balanced. Roomba 980 takes this into account to deliver convenient, customized, powerful cleaning assistance, each and every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7625951-irobot-roomba-980-vacuum-cleaning-robot/
