Mike Rowe has teamed up with Lee Jeans to share his common-sense philosophy on denim – a straight-forward approach that mirrors the 120-year-old brand known for its authentic quality. Rowe, creator and star of the Discovery Channel’s “Dirty Jobs,” is not shy about what he looks for in a pair of blue jeans. “It’s pretty simple,” said Rowe. “They should last. They should fit. They should fade. They should never cost more than fifty bucks. And they should be blue.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lee/45674/
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
In a bold move to address the healthcare affordability crisis, Blue Shield of California Chairman & CEO Bruce Bodaken announced a pledge today that Blue Shield will limit its annual net income to no more than 2 percent of revenue. This commitment will apply retroactively to income earned in 2010, when Blue Shield’s net income exceeded the 2 percent target by $180 million. That amount will go back to Blue Shield’s customers and the community.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bsc/50440/
A first for the hotel industry, boutique hotel company Affinia Hotels, with properties in NYC and Washington, D.C., has hired a bartender to train hotel staff on ‘The Spirit of Hospitality: The Art of Being Present.’ Dushan Zaric, widely known for his out-of-the-box mixology seminars for bartenders, is training the staff on how to be present and that how they feel when they are doing their jobs has a powerful effect on guests.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57139-affinia-hotels-hires-mixologist-dushan-zaric-to-train-staff
