Leading Scotch Whisky Brand LABEL 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400536-label-5-instagram-video-contest-5-city
ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
KitchenAid continues to bring the coffee house experience into the home with three new additions to its Craft Coffee portfolio: the Siphon Coffee Brewer, Precision Press Coffee Maker and Burr Grinder. Inspired by the careful technique and precision of baristas, the brand’s newly expanded line of brewers offers a range of craft brewing methods celebrated within coffee house culture.
Beginning with the Pour Over Coffee Brewer and Pro Line® Series Espresso Maker and forthcoming new products, consumers can bring a range of barista techniques that deliver nuanced flavors, aromas and expert consistency of a high-end craft coffee house into their kitchens.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7315551-kitchenaid-craft-coffee/
Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
International Medical Group® (IMG®), a leader in global benefits and assistance services, today announced the company’s new corporate branding and logo.
“After more than 25 years as a leader in the industry, it was time to refresh our brand identity,” said IMG President and CEO Todd A. Hancock. “The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for our members while they’re away from home.”
IMG’s constituents — members, intermediaries, partners and employees — are represented by the logo’s four inverted angles. These angles are symbolic of a flock of Arctic terns, birds whose annual migration is the longest of any animal in the world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950351-international-medical-group-rebrands/
New KitchenAid Cutlery Sets
Since the launch of its own, non-licensed kitchenware collection in 2013, KitchenAid has been offering high-performance cookware, cast iron, bakeware and kettles designed for everyone from beginner cooks to experienced chefs. And just in time for the holidays, the brand is expanding the collection to include a new cutlery line. Further information about the products detailed below can be found at www.KitchenAid.com/Kitchenware.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7558051-kitchenaid-kitchenware-gift-guide/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
In new research from U by Kotex®, three in five women surveyed stated it is more difficult to exercise during their period and the majority reported opting for less challenging workouts.
U by Kotex® is hoping to rid barriers with the launch of its latest innovation – U by Kotex® FITNESS. To meet the needs of people experiencing a period, the brand is introducing three new product offerings, including:
• NEW U by Kotex Fitness Tampons with a plastic FITPAK* so you can protect your protection. Durable, compact, and discreet, FITPAK* is designed to keep your tampons ready for use, wherever you stash them.
• NEW U by Kotex Fitness Liners have DualFlex Zones* that move with you to keep protection where you need it.
• NEW U by Kotex Fitness Ultra Thin Pads are shaped to fit and flex with your body, to stay in place so you don’t have to.
To view the multimedia release go to:
https://www.multivu.com/players/English/8073651-u-by-kotex-findyourfitness/
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/
Not all heroes wear capes, and when it comes to fire and carbon monoxide safety, anyone can be a superhero. In honor of Fire Prevention Month this October, First Alert, the most trusted brand in home safety*,is encouraging everyone to be super prepared when it comes to whole home safety. First Alert has been helping protect homes and families since 1958.
“Three of every five home fire deaths result from fires in homes without smoke alarms or no working smoke alarms**,” said Tarsila Wey, director of marketing for First Alert, a leader in residential fire and carbon monoxide (CO) detection devices. “Many of these tragedies could be prevented with proper placement and maintenance of working smoke alarms, as well as prior emergency and escape planning. Through a highly educational and fun campaign with our Super Prepared Family, we aim to help people understand the importance of practicing fire safety and involving their whole families when discussing the topic.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8192351-first-alert-fire-prevention-super-prepared-family/
Dixie®, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called “Dark for Dinner.” The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to “Be More Here.”
Dixie is asking families to remove all distractions, including electronic devices, from their dinner experience, and then share what they learned from going “Dark for Dinner” via social media using the hashtag, #DarkforDinner.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7279951-dixie-launches-dark-for-dinner-movement/
In celebration of National Waffle Day, Comfort Inn and Comfort Suites hotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.
The #WhatsYourWaffle campaign kicks off today and runs through October 12, 2017.
• Entrants can vote between a trio of tempting flavors – Birthday Cake, Sweet Caramel or Cinnamon Roll – at ComfortHotelsWaffleDay.com or on Twitter, Instagram or Facebook using the hashtags #WhatsYourWaffle and #Sweepstakes.
• Voters can enter a sweepstakes for the chance to win 500,000 Choice Privileges Points, the equivalent of approximately 30 free nights at a Comfort brand hotel.
• Participants can also showcase their culinary creativity by suggesting their own waffle flavor idea.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159751-comfort-hotels-national-waffle-day/
