AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
When Daisy is called to a fire scene, she knows that work comes first and socializing with fire fighters comes second. It can be tough for her, especially when everyone tells her she is so beautiful and talented but thankfully her partner keeps her focused on her job. She is a fire investigator´s dream and an arsonist´s worst nightmare. Daisy is an accelerant detection canine and along with her partner, John Peters, work for the Westchester County Police Department in New York. Both were trained through the State Farm Arson Dog Program to locate trace amounts of ignitable liquids such as gasoline or kerosene that may have been used to start a fire. That is why Daisy and many other accelerant detection canine teams are being recognized during National Arson Awareness Week, May 3–9, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72928516-state-farm-arson-dog-program/
With September marking National Prostate Cancer Awareness Month and the kick-off of the 2015 NFL season, the Urology Care Foundation and the NFL have renewed their commitment to driving prostate health awareness, as well as teamed up to highlight a Public Service Announcement (PSA) focused on educating men about prostate cancer and encouraging them to take charge of their health through the Know Your Stats® campaign.
The Know Your Stats® campaign is a rallying force to connect, educate and inspire men across the country to know their prostate cancer risk and talk to their doctor about whether prostate cancer testing is right for them.
“It is important for men to know their risk and talk to their doctors so they can determine if prostate cancer testing is right for them,” said Richard A. Memo, MD, Chair of the Urology Care Foundation. “Having the tools and facts empowers individuals and their doctors to make informed decisions.”
Prostate cancer is the second most common cancer in America, affecting one in seven men. Odds increase to one in five if they are African American and one in three if they have a family history; however, the educational tools are making an impact. More men are talking with their doctors and getting tested, and fewer men are dying from the disease.
To view the multimedia release go to:
http://www.multivu.com/players/English/7365551-prostate-cancer-know-your-stats-psa/
A change is coming to the checkout. This fall national retailers are turning on newly installed payment terminals aimed at better protecting consumers from cybercrime and credit card fraud. These machines are designed to accept new, more secure credit cards, commonly referred to as “chip” cards. These new credit cards will contain an embedded microchip that cannot be replicated, making it more difficult for hackers to use stolen card numbers to produce fraudulent credit cards.
Retailers are spending billions of dollars putting in place new payment terminals that are certified for chip card acceptance. This will ensure they are not held liable for counterfeit fraud usage when new cards make their way to the marketplace, and will ensure a more secure transaction for consumers compared to current technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7621251-rila-chip-and-pin-credit/
In just five hours overnight on October 18, Times Square was transformed from a concrete jungle into a woodland paradise by LightStream, the national online lending division of SunTrust Bank. Nearly 200 live trees, shrubs and plants -- oak, maple, and purple plum trees, as well as rhododendron, mountain laurels and more – provided a magical setting for thousands of visitors to enjoy and have their photo taken and shared on a Times Square billboard. The Forest of Dreams event kicked off LightStream’s effort to plant 10,000 trees in October, one for each person who participated in Times Square or who signs up at LightStreamForests.com before November 1.
The Forest of Dreams will benefit wilderness areas and green spaces across the U.S., including areas decimated by wildfires and hurricanes in Houston, Miami and California.
To view the multimedia release go to:
https://www.multivu.com/players/English/7740051-lightstream-forest-of-dreams/
CNA and the National Roofing Contractors Association (NRCA) today announced Antis Roofing & Waterproofing as this year’s winner of the CNA/NRCA Community Involvement Award. The Community Involvement Award honors the outstanding acts of heroism performed by NRCA contractor members for their communities.
As winner, Antis received a $7,500 monetary donation from CNA to be bestowed to its charity of choice. The organization selected OneOC, which supports nonprofits with volunteers, training, consulting and fiscal sponsorship.
“CNA recognizes the value of a strong work ethic – both in the office and in the community, and we’re proud to recognize Antis for doing more than their part to strengthen their Orange County community,” said Aaron Kock, Assistant Vice President and Industry Leader, CNA.
To view the multimedia release go to:
https://www.multivu.com/players/English/8051651-cna-nrca-community-involvement-award-2017/
Results from a new national survey released today indicate that our lifestyle exacerbates the challenge of trying to lose weight, making it more difficult than ever for adults to do so. Findings further suggest that adults who are trying to lose weight need a new approach that’s compatible with how we live today.
Specifically, most healthcare professionals and a majority of U.S. adults say losing weight is harder today than it was for previous generations because of the busy, modern lifestyle of Americans (77% of primary care physicians or PCPs, 81% of pharmacists, 62% U.S. adults). In fact, approximately seven in 10 healthcare professionals say it’s harder for Americans today to lose weight compared to just 10 years ago (69% of PCPs, 73% of pharmacists), and the vast majority believe Americans need to take a new approach to weight loss that fits with today’s modern lifestyle (89% of PCPs, 95% of pharmacists).
To view the multimedia release go to:
https://www.multivu.com/players/English/8215151-the-truth-about-weight-loss-national-survey/
The RCS Engineers Rocketry Team from Russellville, Ala., beat out 100 competitors to claim first place at the National Finals of the 2015 Team America Rocketry Challenge (TARC). After months of rocketry design, test flights and qualification launches, hundreds of students from across the country traveled to Great Meadow in the Plains, Va., to vie for the title of champion of the largest rocketry competition in the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427051-team-america-rocketry-challenge/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
