Motherhood is a lifelong promise to love, protect and fight for your child. For some mothers, the greatest fight isn’t their own – it’s helping their child battle cancer.
Beginning today and throughout May, Northwestern Mutual, through its Foundation, is honoring heroic moms of childhood cancer patients by sharing their inspiring stories of strength. Additionally, the foundation is making a $50,000 grant in support of these moms to Alex’s Lemonade Stand Foundation (ALSF) to help find a cure.
Northwestern Mutual will share the personal stories of eight mothers and their children from across the country through a Facebook campaign.
To view the multimedia release go to:
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
Peeling an orange picked fresh off a backyard tree. Enjoying a refreshing lemonade on a hot summer’s day. Sharing a juicy mandarin with your kids after school. These are some of America’s favorite moments and they’re all at risk because California citrus is facing a major threat from a tiny insect and the devastating disease it can spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7452951-bayer-cropscience-california-citrus/
Old Orchard Brands, a leading fruit juice and beverage company, issues a nationwide challenge today to identify the most ingenious method for staying cool during the hot summer months ahead. The #StayCool Summer contest seeks user-submitted videos that capture the essence of staying “cool” in exchange for prizes that range from free Old Orchard Brands fruit juice to a chance at winning one of two summer getaway vacation packages valued at $2,500.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7236051-old-orchard-naturally-sweetened-lemonades-stay-cool-summer-video-contest/
Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
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A child’s inspirational artwork for a holiday card will drive awareness, donations and hope in the fight against childhood cancer as the centerpiece of a new digital holiday campaign launching today by Northwestern Mutual. The campaign, Share Unstoppable Happiness!, aims to raise up to $25,000 by Dec. 30 for Northwestern Mutual’s Childhood Cancer Program nonprofit partners, Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53665-northwestern-mutual-digital-holiday-campaign-to-fight-childhood-cancer
F is for Fireflies is written by award winning prolific children’s author, Kathy-jo Wargin. This beautifully illustrated book explores God’s warmest, wonder filled season from A to Z, by delighting young readers with beaches and sandcastles, picnics and lemonade, and all of the blessings that God’s summer brings. Learn more about this book here, http://bit.ly/fyLd2L and its author here, http://bit.ly/gPQcSq Christian, Childrens
It’s a jungle out there. And to tame it, “Gossip Girl” actress Jessica Szohr sheds her inhibitions — and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/47839/