If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/
More than 40 U.S. states have some potential for earthquakes. To increase earthquake preparedness, the Federal Emergency Management Agency (FEMA) encourages all Americans to participate in the Great ShakeOut Earthquake Drill happening on Thursday, October 15, at 10:15 a.m. local time.
“Residents in California aren't the only ones threatened by the potential of a catastrophic earthquake,” said FEMA Administrator Craig Fugate. “From the Cascadia subduction zone in the Pacific Northwest to the New Madrid seismic zone in the South and Midwest, millions of Americans live and travel to areas that can be impacted by a major earthquake. All of us - regardless of where we live - should be prepared by knowing what to do: drop, cover, and hold on.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
A new 20-story, multi-tenant office building in the heart of downtown Pittsburgh is giving companies around the world an opportunity to become part of the evolution of Urban Genius design. Developed for two signature tenants in one distinctive building, 350 Fifth Avenue is pursuing LEED® Silver Certification and features wide‐open floor plans that allow for utilization of almost 100 percent of floor space.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7305151-oxford-development-company-350-fifth-new-office-building-pittsburgh/
Summer is here, and that means it’s the perfect time to fire up the barbecue and turn outdoor patios and decks into nightly dining rooms. But with all the choices summer brings, finding the perfect and unique grill-able dish and beverage pairing can be overwhelming.
It’s all about remembering the rules of the game, says three-time James Beard winning Seattle Chef and Restaurant Owner Tom Douglas.
“Grilling is a sport,” he said. “It’s all about remembering your rules, creating dishes that are guaranteed to please and being the best grill-master in your neighborhood.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409451-tom-douglas-summer-grilling/
The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
As the largest minority group in the United States comprising 16.4% of the population, the Latino community is having an increasingly significant influence on a broad range of economic, cultural and political issues and, most recently, has become a key focus of attention for the national media and political leaders related to the presidential election and the Latino vote's potential to sway its outcome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57415-pr-newswire-latino-vote-2012/
Triax Technologies Inc and Washington Youth Soccer have announced a long-term partnership to track and assess head impacts among top level youth players. Findings from the large scale collection of data will be used to identify trends and potential risks to inform training protocols which will be publically shared to encourage best practices.
Players from the Washington Youth Soccer Elite Player Development (EPD) program (U12-U18) will wear the Triax Technologies Smart Impact Monitors (SIM™) as they compete in the prestigious US Youth Soccer Region IV Olympic Development Program (ODP) Championships January 8–11 in Phoenix, AZ, and will continue throughout their careers with Washington Youth Soccer.
Triax SIM™ devices are worn in comfortable, unobtrusive headbands to record head impacts, and transmit data in real time from the field to a smart phone or tablet on the sideline. This cutting edge technology allows players to track up to 180 individual head impacts measuring the G–force of direct hits and jarring through linear and rotational measures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7416151-triax-technologies-impact-monitoring/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Friday night’s Vegas Strong Benefit Concert at T-Mobile Arena united the Las Vegas entertainment industry and close-knit community for an evening of live performances and heartfelt video tributes honoring victims and survivors of the October 1 tragedy.
More than a dozen A-list entertainers and homegrown talent convened to benefit the Las Vegas Victims Fund in front of a capacity crowd of 12,000.. The full lineup included Imagine Dragons, The Killers, Boyz II Men, Jay Leno, David Copperfield, Penn & Teller, Carrot Top, Cirque du Soleil and Blue Man Group; appearances by Bryce Harper, Kurt Busch, Wayne Newton; and tribute videos from Jason Aldean, Celine Dion, Elton John, George Strait and the Las Vegas Golden Knights.
To view the multimedia release go to:
https://www.multivu.com/players/English/8234151-vegas-strong-benefit-concert/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
Here East, London’s home for making based at the former Press and Broadcast Centres on Queen Elizabeth Olympic Park, today launches a short promotional film to demonstrate its vision and reveal the spirit of invention and discovery that lies at the heart of Here East’s offer to the tech, creative and making communities.
Forty crew members, a six tonne, thirty foot technocrane, a 4K drone and one hand-crafted robot were commissioned specifically by Here East to launch its marketing strategy and to create the unique footage of this ground-breaking London 2012 legacy project. The film aims to capture the attention of those entrepreneurial, creative businesses looking to scale, as well as established companies seeking to become more entrepreneurial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422451-here-east-enlists-robots-drones/
Cotton Incorporated welcomes Giuliana and Bill Rancic’s return to Cotton’s 24 Hour Runway Show. Hosting for the third time, the couple will be joined by E! News’ Jason Kennedy and TV host Michael Yo from “The Insider” on CBS. Additional hosts for the cotton fashion event are Miami entertainment journalist, Ellie Rodriguez, and Scott Evans, anchor/reporter for Channel One News. The entire show will be streamed live from South Beach, Miami, online for 24 hours, beginning Friday, November 7, at 8 p.m. EST, through Saturday, November 8 at 8 p.m. EST.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7209532-cotton-inc-24-hour-runway-show/
