Nearly 12 million men in the U.S. suffer from symptoms related to benign prostatic hyperplasia (BPH), an enlargement of the prostate that can cause issues such as frequent and weak urinary streams and sleep deprivation from getting up repeatedly during the night to urinate. Since traditional BPH therapies such as daily medications and more invasive or surgical procedures often result in unwanted side effects and complications, more than 54 percent of men who would benefit from treating their BPH choose not to do anything1. With today’s national introduction of the FDA-cleared Rezūm® System, NxThera provides urologists and their patients suffering from symptomatic BPH with a new, safe and effective minimally-invasive, office-based treatment option which improves quality of life and preserves sexual function2 – one of the main reasons many men choose to forego medications or more invasive procedures.
“Men suffering from BPH are constantly evaluating the trade-offs between maintaining their current declined quality of life or treating their BPH symptoms and possibly incurring long term side effects,” said Dr. Kia Michel, M.D., a urologist at Comprehensive Urology in Los Angeles who recently performed the procedure as part of a nationally televised segment on prostate health. “Of all the minimally-invasive BPH treatments I’ve performed, Rezūm is the most effective and most versatile treatment available to patients – and the results have been excellent.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7933151-nxthera-rezum-therapy/
Cats, start your engines. Kitties can now enjoy their favorite gravy year-round with Friskies’ new line of gravy products available at Kroger stores nationwide.
To launch Friskies® Gravy Swirlers™, Friskies® Extra Gravy Chunky and Friskies® Party Mix™ Gravy-licious treats, Friskies teamed up with Kroger to debut its “Lap It Up” digital video starring the famous frowning Grumpy Cat and Kroger stock car driver A.J. Allmendinger’s furry friend, Mr. Tickles.
To view the multimedia release go to:
https://www.multivu.com/players/English/8146151-friskies-kroger-grumpy-cat-mr-tickles-racing/
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce the launch of its dual-gender ZERØGRAND All-Day Trainer which combines the styling you expect from a dress shoe and the performance you deserve from an athletic trainer.
For Spring 2019, Cole Haan continues to push boundaries by introducing their first shoe designed to seamlessly transition from work to workout, and everything in between. The ZERØGRAND All-Day Trainer was created to ensure durability and endurance during workouts, proving the shoe’s ability to stabilize the foot and provide adequate cushioning throughout your whole day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8452251-cole-haan-zerogrand-all-day-trainer-launch/
This year, the Crisco® Pie & Baking Hotline (1-877-367-7438) is back to help home bakers master their desserts and restore baking confidence everywhere. Now in its ninth year, the Crisco Pie & Baking Hotline is expanding its repertoire to include all baking categories and ensure no cake, cookie or pie gets left behind.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7295931-crisco-pie-and-baking-tips-hotline/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
In its annual report on the EU budget published today, the European Court of Auditors (ECA) warns that the budget system is too focused on just getting funds spent and needs to place more emphasis on achieving results. As independent auditor, the ECA signed off the 2013 accounts of the European Union, but stresses that the management of EU spending is not yet good enough overall - either at EU level or in the Member States.
Throughout the 2007 to 2013 spending period, say the EU Auditors, the priority was given to spending the money - ‘use it or lose it’ - rather than to achieving good results. For instance, the choice of projects to receive EU funds focused first on disbursing the EU money available, secondly on complying with the rules, and only then - and to a limited extent - on results and impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762585-EU-must-focus-on-better-results/
Clayton Homes has an exclusive offer for customers who purchase an Energy Smart Home™ this summer as part of its National Open House promotion.
The Energy Smart Home™ comes with several features designed to maximize energy efficiency and minimize monthly housing expenses. This ENERGY STAR® certified home takes housing to the next level when it comes to powering, heating and cooling. On top of this, if consumers purchase an Energy Smart Home™ between now and Aug. 29, the first year’s utility bills are on Clayton Homes, up to $3,000*.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
KitchenAid has introduced a new spiralizer attachment for its iconic stand mixer that gives cooks fresh new ways to get creative with fruits and vegetables. Available now at Sur La Table and at the beginning of August on KitchenAid.com, the spiralizer attachment carries a suggested retail price of $129.99.
“The spiralizer is powered by the KitchenAid stand mixer and operates virtually hands-free, simplifying the process of fixing a quick and healthy meal,” said Beth Robinson, senior brand experience manager for KitchenAid. “Whether putting a healthy twist on a traditional recipe, or creating something completely original, the spiralizer gives cooks more ways to make delicious meals with fresh produce.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541651-kitchenaid-spiralizer-attachment/
Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
To view the multimedia release go to:
https://www.multivu.com/players/English/8455051-hennessy-opening-ceremony-east-meets-west-collaboration/
Corporate cyber-attacks cost the global economy hundreds of billions of dollars annually. Recent, high-visibility data breaches underscore the need for advanced cyber-security defenses, particularly in the financial services sector. Corporate boards and senior risk executives are taking notice, resulting in a surge in demand for qualified candidates to take on a new C-suite role: the Chief Information Security Officer (CISO).
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7245051-heidrick-and-struggles-debuts-leadershiptv-insights-cyber-attacks-for-c-suite/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Asia-Pacific
Dr. Jeong Chan-woo from South Korea
Sharing skin love - Skin Health Promotion for Orphanage and for low-income children/youth
This initiative was established to help children from low-income families, without parents or those living away from their parents, to receive education on how to prevent skin diseases. They also have access to high quality treatment if they are suffering from a dermatological condition.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Beauty anxiety is felt by girls as young as ten years old. In fact, 9 out of 10 girls want to change at least one thing about their physical appearance.1 Dove believes everyone has the opportunity to help a girl navigate those feelings. The Dove Self-Esteem Project launches a new Self-Esteem Pinterest page to provide free self-esteem exercises, activities, and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential.
“The Dove Self-Esteem Project has long been delivering self-esteem education to young people to help them build positive self-esteem and reach their full potential,” said Jennifer Bremner, Director of Marketing, Dove. “Dove recognizes that women and girls spend a great deal of time on social media. Now when girls need a self-esteem boost, the mothers or role models in their lives can rely upon practical and easy-to-use self-esteem inspiration right on their phones. Our new Dove Self-Esteem Pinterest page demonstrates the power and ease of mentorship, and we invite parents, teachers and any person with a girl in their life to join us in helping the next generation develop a positive relationship with beauty.”
The Dove Self-Esteem Pinterest Page (Pinterest.com/SelfEsteem) offers every woman and girl a personal confidence-boosting board they can turn to when they need it most.
To view the multimedia release go to:
http://www.multivu.com/players/English/7635651-dove-self-esteem-project-on-pinterest/
