Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
With the flip of a switch on Thursday, the largest solar panel array in New Jersey will come to life on the campus of Janssen, Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., as company leaders and employees inaugurate the largest solar installation of any site among the Johnson & Johnson Family of Companies around the world.
To view Multimedia News Release, go to http://multivu.pACrnewswire.com/mnr/janssen/45911/
PNC Bank, a member of The PNC Financial Services Group, Inc. (NYSE: PNC), today announced enhancements to Virtual Wallet®, the online and mobile money management tool, for budgeting and smart spending as many consumers struggle with their personal finances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pncvw-enhancements/42891/
Singer songwriter Debbie Gibson will appear on the premiere episode of the fifth installment of The Celebrity Apprentice. She will play for the Kansas City charity Children International.
The Celebrity Apprentice is a reality television show where celebrities compete in weekly challenges and donate any winnings to their personal charities. Every week, the celebrity contestants will work in two teams, each under the guidance of a designated project manager, to compete in business-driven tasks around New York City, using their fame, along with their proven business acumen, to win challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52273-children-international-singer-debbie-gibson-on-the-celebrity-apprentice
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
Wet, used towels left in the gym. Dirty tissues discarded by someone suffering from a nasty cold. You wouldn’t think of touching these items. But unknowingly, you may be sharing something that could be just as filthy and potentially dangerous when you visit a dental office. Infection control specialists call this cross contamination.
When an unsterilized bib chain is placed around your neck, you may be exposed to dangerous pathogens including pseudomonas, E. coli and Staph aureus – the most common cause of staph infections and a potential “superbug.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bibchaincontamination/50626/
Based on its recent analysis of the medical imaging market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North American Frost & Sullivan Award for New Product Innovation. Siemens Healthcare’s innovative Biograph mMR is the first scanner capable of simultaneously acquiring whole-body positron emission tomography (PET) and magnetic resonance imaging (MRI) data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51015/
The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with an anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/naias/47726/
Svetlana Medvedeva, Princess Maxima Opens Keukenhof International Flower Exhibition.
Accompanied by HRH Princess Maxima der Nederlanden, Mrs Svetlana Medvedeva, spouse of the president of the Russian Federation, has officially opened the 61st edition of Keukenhof international flower exhibition in Lisse, The Netherlands. She was especially invited because this year's central theme is 'From Russia with love'. The opening ceremony was the baptizing of a newly bred tulip. Keukenhof 2010 is open for the public until May 16th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/keukenhof/40797/
Today, positivity is more important than ever as people search for relief from economic turmoil and negative headlines. To recognize and celebrate the impact that positivity makes in people’s lives every day, Amway is launching the Positivity Project Contest. This online program provides an opportunity for individuals to share stories about how the “Power of Positive” has changed their lives or the life of someone they know.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43319/
Studies show that life insurance coverage is at its lowest point in more than five decades. According to the 2011 Genworth LifeJacketSM Study, 7 Key Insights to Help Close the Coverage Gap, released today, almost half of Americans with household incomes between $50,000 and $250,000 do not have life insurance and those with insurance have only enough to cover 3.6 years of income, leaving their families significantly underinsured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50787-genworth-financial-study-of-consumer-life-insurance
