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NBA Madness, the NBA’s interactive basketball lifestyle event, brings the fun and excitement of the league for fans of all ages via hoop games, dance performance and special appearances by NBA talent, NBA Madness Opening Ceremony, featuring special appearance of Jason Kapono, forward of the Toronto Raptors, please see it all in http://www.so-u.tv/playVideo.php?contestid=&id=4767

What are the best plays? Who are the biggest stars? Which rivalries are the nastiest? We've put together the highlights that are burned into your memory. Are they your favorites? Vote at MSG.com

The top basketball players and teams from China, Taiwan, Macau and Hong Kong will gather in Hong Kong this weekend to find out who is the BEST. SO-U.TV brings you the highlights of "THE" game of the year. You can't miss it. Please see it all at http://www.so-u.tv/playVideo.php?contestid=&id=2846

The Hong Kong’s Basketball Championship 2008 comes to an end! www.So-U.TV has all the action for you to see. The stadium was packed to full capacity as the two teams battled it out. SCAA and Fukien are long and well matched rivals. Despite Fukien player Leung Kwok Shing high scoring of 24 points, SCAA won 83:69 in the end reclaiming the championship title after two year. Please see it all at http://www.so-u.tv/playVideo.php?contestid=&id=1889

The Hong Kong's Basketball Championship is still going and So-U.TV filmed Match 4 in Mongkok, Saturday July 5, 2008. SCAA and Fukien are still fighting for it. The pressure was mounting in the second half but Fukien claimed lead at 45:47. SCAA were able to come back strong and finished at 76:65. Watch how SCAA finally triumphed at http://www.so-u.tv/playVideo.php?contestid=&id=1846

Basketball Makes Short Work of a Cheerleader

This summer The NY Liberty will make sports history with The Outdoor Classic, the first ever regular season outdoor pro basketball game. Saturday, July 19th at Arthur Ashe Stadium in Queens, NY. Reserve your tickets now!

Come support the NY Liberty as they kick off their 2008 Season!

B-ball for the China earthquake victims was played steet style and raised over 80,000 HKD last week in an all out exhibition match between AND1 U.S.A and local celebrities team which included Jaycee Chan. Jaycee made major cash by catching nothing but air 8 times in a row in a free throw contest. 24 Herbs, SIR JBS MC'd the game and the whole band kept the fans out of their seats during halftime. The final score didn't matter because everyone won on this night. Look for the next Streetball event -- it should not be missed.http://www.so-u.tv/playVideo.php?id=955

Come support the NY Liberty as they kick off the 2008 season!

The GRC is the ruffest & tuffest Pro/Am Streetball Event in Germany. For more info go to: http://boombasketball.com/ and http://www.tjs-basket.de/ Do or Die!