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The unique sounds of South Africa reverberated through the streets of Manhattan earlier today during a free mobile pop-up concert hosted by South African Tourism honoring South Africa’s 20th anniversary of freedom and democracy. Featuring performances by two of South Africa’s most renowned Grammy-nominated musical icons, legendary trumpeter, Hugh Masekela and vocalist, Vusi Mahlasela, the special celebration was a dazzling showcase of South Africa’s vibrant culture and dynamic musical identity.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101157-south-african-tourism-pop-up-concert-in-times-square/
Booking.com, the world’s number one accommodation site, today announces the launch of the Booking Now app for the Apple Watch. Booking Now, which draws from Booking.com’s vast selection of over 625,000 properties in more than 75,000 unique destinations, is the first and only travel app to enable users to book a stay directly from their Watch, and in just one touch. Through the use of Apple’s new pressure sensitive ‘force touch’ technology, spontaneous travelers are now able to choose and book the nearest relevant hotel in one simple gesture.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504251-booking-travel-app-for-apple-watch/
Lord & Taylor’s annual holiday windows have acted as host in the creation of many memorable family moments. Sharing the story of L&T’s hundred-year-old building and New York City’s unique holiday experience, the windows are inspired by vintage New York, capturing its rich history and tradition.
Fifth Harmony performed two traditional holiday songs as well as two songs from their recently released EP, Better Together, currently ranked in Billboard's Top 10. Following their performance, Fifth Harmony made an in-store appearance, where they took photos with customers and handed out signed copies of their new EP.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64220-lord-and-taylor-annual-holiday-windows-unveiled-fifth-harmony-performance
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
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Iceland, known for its welcoming spirit has today launched a unique internet service with a difference; Ask Guðmundur, the world’s first human search engine.
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7512351-ask-guomundur-human-search-engine/
Launching in November 2016, Christian Louboutin’s perfume oils are a new and highly luxurious way to experience his three signature women’s fragrances: Bikini Questa Sera, Tornade Blonde and Trouble in Heaven. Each of these Christian Louboutin fragrances has its own unique personality, what unites them is Christian’s idea behind their construction. Intimate and compelling, Bikini Questa Sera takes the heat into the night. A trail of golden light, Tornade Blonde is the scent of desire. Intoxicating and mysterious, Trouble in Heaven is the scent of provocation. These perfume oils caress the skin; they are the most indulgent and sensuous way for a woman to apply fragrance and to delight in her femininity.
The alchemy of precious oil touching the skin produces a scent that is utterly personal to the woman wearing it. The perfume oil is an exceptional elixir containing the highest concentration of fragrance oil and no added water or alcohol, which means it provides a more intimate experience than a conventional form of fragrance. The oil features the same unique olfactive construction as the fragrance, which is what Christian calls the “ping." The first burst of scent, like the striking of a piano key, is followed by a beautiful resonance of scent as the note echoes its sound. “There is one present moment,” says Christian, “and then there is the trace, le sillage, I think of it as its memory.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7965551-christian-louboutin-launch-perfume-oils/
ProSight Specialty® Insurance today announced the launch of Music Mends℠, a one-of-a-kind enhancement that’s unique in the traditionally-bound insurance industry. Music Mends is specially designed for touring artists, and is in response to the pain and disruption that terrorism invokes in our modern society. Specifically, the coverage is designed to provide support to touring artists who wish to help mend communities following an act of terrorism that interrupts a live performance. The cost of this enhancement is being borne by ProSight, in a demonstration of unprecedented commitment to artists and performers in the wake of a terrorist attack.
“The idea of Music Mends came to us after we attended a concert together and learned that some of the performers had been impacted by the terrorist attack in Paris at the Bataclan concert hall,” said ProSight Chief Underwriting Officer Bob Bailey, speaking of himself and Joe Beneducci, ProSight’s founder and CEO. “The raw emotion from the band that night was evident, and we knew we needed to do something to help support artists who want to go back and perform for their fans. That’s when the idea for Music Mends was born.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7870251-prosight-launches-music-mends/
Those yearning for an early taste of spring are in for a real-brewed delight. Pure Leaf announced today the launch of Pure Leaf Herbal Iced Teas, a new line of premium iced teas that are caffeine free, have no artificial sweeteners and are brewed with real hibiscus flowers. Leave it to the Pure Leaf tea masters to develop this unique, flavor forward blend that’s also trend setting. In fact, hibiscus was recently named 2019 “Flavor of the Year” by flavor experts at Firmenich.
With its vibrant color and petals, the Insta-worthy hibiscus flower has been popping up in fashion, food, beauty and now, bottled iced tea. Hibiscus is in full bloom with Pure Leaf’s newest line up that looks as good as it tastes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479051-pure-leaf-new-herbal-iced-teas-hibiscus/
Today Aerosoles, a global leader in women’s footwear, announced the launch of its new online interactive catalog, creating an exciting multimedia shopping experience for consumers wherever and whenever they want.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Chief Executive Officer, R. Shawn Neville. “Our passion is to enable women to look and feel great and to engage her in fun dynamic ways that inspire her. Our exciting new products, which utilize our proprietary performance technologies and our new digital on-line platform, will hopefully inspire her as much as it does us!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7914151-aerosoles-footwear-digital-catalog/
