Today, HANNOVER MESSE was dedicated to young people, with the TectoYou youth careers initiative attracting more than 1,400 young men and women. TectoYou features a wealth of information on careers in engineering and technology plus guided tours of selected exhibition stands.
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
For more than 80 years, Wilton Enterprises, the leader in cake decorating and bakeware, has been the No.1 source for millions of people seeking inspiration for creating at-home celebrations. So it comes as no surprise that Wilton's refreshed curriculum for in-store decorating classes has resulted in an enthusiastic 47% increase in enrollment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wilton/46063/
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
As part of its 150th anniversary celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53408-bacardi-rum-150-anniversary-archive-heritage-artifacts-family-cuba-brand
Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, will announce a new brand, B&O PLAY, at the 2012 Consumer Electronics Show in Las Vegas, Nevada. B&O PLAY will offer portable audio-video products that combine convenient ease-of-use with high-quality, contemporary design for the digital generation, at a more accessible price point.
B&O PLAY is about stand-alone products with clear and simple operation, rather than integrated home installations. B&O PLAY will feature portable products that are intuitive to use, delightful to integrate into ones daily life, and deliver excellent high-quality experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54055-bang-olufsen-unveils-new-brand-b-o-play-portable-audio-visual
Five weeks after accepting a prize delivery of one million Pop-Tarts® toaster pastries, Tyler Kozar, a student at The Art Institute of Pittsburgh, unveiled an over the top display of pop art made from Pop-Tarts®. Held in the gallery at The Art Institute of Pittsburgh, Kozar’s creations include an assortment of Pittsburgh inspired artwork and a mixture of pieces ranging from 3D exhibits to life-size sculptures, fun framed displays and even a larger-than-life, 14-foot tall Tyrannosaurus Rex, the school’s beloved mascot. Kozar’s answer to the question, “How would you share one million Pop-Tarts®?” won him the grand prize in the Pop-Tarts® Pop-it-Forward™ Contest, which culminated last December.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/49546/
National Instruments (Nasdaq: NATI) today introduced a 14 GHz version of its NI PXIe-5665 high-performance RF vector signal analyzer (VSA), which delivers best-in-class dynamic range and accuracy in a cost-effective PXI form factor. The new VSA features industry-leading phase noise and dynamic range, regardless of form factor, including traditional rack-and-stack instruments. Because of its PXI platform, the VSA can deliver measurement speeds up to 20 times faster than box instruments and for less cost. Additionally, it takes advantage of multicore computing architectures and parallel programming capabilities through NI LabVIEW system design software. It also offers peer-to-peer data streaming for signal processing and a flexible multiple input, multiple output (MIMO) architecture for phase-coherent measurements. Such features make it ideal for demanding RF test applications including radio detection and ranging (RADAR), satellite, radio and harmonic testing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalinstruments/51200/
Flying insect pests like wasps, yellow jackets and flies can pose significant threats to homeowners and their families. This year the dangers may be even greater, as above-average winter temperatures have forced many flying insects out of hibernation earlier than usual. The Black Flag® brand is giving homeowners the chance to take control of their backyards with the launch of its new Black Flag Flying Insect Trap and Lures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55946-black-flag-flying-insect-trap
According to State Farm® claims data, more cooking fires occur on Thanksgiving than any other day of the year. In fact, grease and cooking-related claims more than double on Thanksgiving Day compared to an average day in November.
With the popularity of turkey frying, people are at risk for fryer related fires and injuries. U.S. fire departments are responding to more than 1,000 fires each year in which a deep fryer is involved. The National Fire Protection Association (NFPA) says deep fryer fires result in more than $15 million in property damage each year and hot oil splatter can cause serious burns to an adult or life threatening injuries to a child.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56792-state-farm-william-shatner-turkey-fryer-safety
From April 4 to 8, the city of Hannover is once again the center of global industry. HANNOVER MESSE 2011 features more than 6,500 exhibitors from 65 countries. These companies are showcasing more than 5,000 high-tech products. For example: The latest robots, incredibly lightweight materials for auto manufacturing or Virtual assembly sites in 3D. Plus, France is making a special appearance as Partner Country. The following segment reveals the special guests of the official opening on Sunday along with some of the highlights at HANNOVER MESSE 2011.
The list of winners of the Institute's TOP SAFETY PICK award is longer than ever this year, with vehicles in nearly every size category the Institute evaluates earning accolades. From minicars to sedans to pickups, consumers have a record number of choices among 2012 models.
In all, 69 cars, 38 SUVs, 5 minivans, and 3 pickups earn TOP SAFETY PICK. The award recognizes vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on ratings in Institute evaluations. The ratings, which cover all 4 of the most common kinds of crashes, help shoppers pick vehicles that offer the highest levels of crash protection. Because the federal government now requires all 2012 and later passenger vehicles to have electronic stability control to help drivers avoid loss-of-control crashes, ESC no longer is a requirement to win as it was in prior years.
The winners’ circle includes 18 new recipients for 2012, while 97 models that previously qualified for the 2011 award carry over to 2012.
