Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good™ spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy Good Winter adventures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65330-kellogg-pop-tarts-skiiers-torin-yater-wallace-maggie-voisin-sochi-olympics
Five weeks after accepting a prize delivery of one million Pop-Tarts® toaster pastries, Tyler Kozar, a student at The Art Institute of Pittsburgh, unveiled an over the top display of pop art made from Pop-Tarts®. Held in the gallery at The Art Institute of Pittsburgh, Kozar’s creations include an assortment of Pittsburgh inspired artwork and a mixture of pieces ranging from 3D exhibits to life-size sculptures, fun framed displays and even a larger-than-life, 14-foot tall Tyrannosaurus Rex, the school’s beloved mascot. Kozar’s answer to the question, “How would you share one million Pop-Tarts®?” won him the grand prize in the Pop-Tarts® Pop-it-Forward™ Contest, which culminated last December.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/49546/
Today, the Pop-Tarts® brand sprinkled fun and excitement throughout the streets of Pittsburgh with the delivery of 1 million toaster pastries to Pop-Tarts™ Pop It Forward™ Contest winner Tyler Kozar at The Art Institute of Pittsburgh. Students and faculty gathered to help unload the Pop-Tarts™ branded 18-wheeler truck that carried the supplies through the heart of the city.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/48617/
Tyler Kozar of Pittsburgh, Penn., has been selected as the grand prize winner of the Pop-Tarts™ Pop It Forward Contest, giving him the ultimate opportunity to spread fun far and wide – with a prize of one million Pop-Tarts® toaster pastries.
The Pop-Tarts® brand has been bringing fun and excitement to fans for decades with delicious flavors, frosting and sprinkles. It is that spirit that inspired the Pop-Tarts™ Pop It Forward Contest that asked the question: “What would you do with one million Pop-Tarts® toaster pastries?” Throughout the fall, thousands of entrants logged on to the Pop-Tarts® Facebook page for a chance to win the Grand Prize of one million Pop-Tarts® toaster pastries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/47555/
The Pop-Tarts® brand believes in sprinkling, frosting and filling the lives of families with everyday fun, and this summer Kellogg brings this mission to the hub of American fun with the opening of Pop-Tarts World™ in New York City. Pop-Tarts®’ first retail store and café offers an exciting peek behind the foil and an experience that truly shows off the spirit of all-American fun that has been associated with Pop-Tarts® since its introduction 46 years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/45198/