What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
The music video for the full version of "Juarez" off the debut EP, "Contents Under Pressure" by Mirage Box.
http://www.cdbaby.com/Artist/MirageBox
Mirage Box is a place where magic happens, where illusions seem real, where the oasis is lavish, inviting and tantalizing. It is where secrets are kept, truths are told, dreams come alive, and where imaginative music thrives.
Mirage Box's music has been described as "modern retro"; a celebration for the great songwriting and music production of the artist heyday of the late 60s and through the 70s. Mirage Box's music and writing style reflects the various flavors of pop and rock music of the classic rock era, from lush ballads to psychedelic trippyness, high-energy rock to playful punk, Chicago soul, Prog Rock, a dash of metal and liberal vocal harmonies. Mirage Box's music production employs many of the classic sounds and instruments of the by-gone era, but with a modern slant. Mirage Box aims to create soundscapes, painting scenes with music that takes listeners on journeys. Fans of album rock and headphone audiophiles will appreciate Mirage Box's compositions.
Mirage Box is a creative collaboration between Nick Coppola, a prolific songwriter and lyricist, and Chris Capozza, a multi-instrumentalist audio engineer and music producer. Mirage Box seeks to be indefinable to one genre of music. Influenced by The Beatles, Elton John, Billy Joel, Led Zeppelin, Rolling Stones, Yes, Kansas, Genesis, Dream Theater, CS&N, The Who, Pink Floyd, Eagles, Sex Pistols, Chicago, Styx, Asia, Jim Croce, Jimmy Buffet, Soundgarden, Boston and Steely Dan, writers Nick and Chris combine various styles as the vehicles of their original music, often employing Mellotrons, MiniMoogs, B3s and Leslies, Taurus Pedals, doublenecks, Rickenbackers, Hofners, Les Pauls, Telecasters as well as orchestral and brass sections to create epic music, brimming with melodies, countermelodies, cannons, counterpoints and lush vocal harmonies. There is something for everyone in Mirage Box’s music, and always new elements to be discovered.
So put on the headphones, turn down the lights, sit back, relax and join us on a musical journey as we present the contents in the Mirage Box.
Spain is the country with more bars per inhabitant in the world, making going out a founding element of Spanish culture. Historically, social relations have been built around bars. Whether between its walls or on its terraces lies the unmistakable gastronomy of tapas. To say Spanish tradition is to say tapas. And to say tapas is to say olives.
Olives have always been known as the Queen of the Tapas. There are plenty of reasons for this reign. Being a preserved food, they are always at their best moment of consumption. With a simple drain and serve, the waiter has the ideal appetizer ready. Having in its flavor notes of the four basic flavors; sweet, salty, bitter and sour, they go well with any type of beverage, well beyond its classic introduction in a dry martini.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8209951-olives-from-spain-invites-discover-tapas/
Ben & Jerry’s is giving everyone a taste of the days of carefree (and responsibility-free) Saturday mornings with a new lineup of ice cream flavors inspired by cereal, available in Scoop Shops starting on March 7, National Cereal Day. The three new Cereal Splashbacks bring the awesomely unmistakable taste of some favorite milk-splashed morning cereals, just frozen. The new flavors pay a nostalgic tribute to childhood cereal favorites, and the Cereal Splashbacks are available only at Ben & Jerry’s Scoop Shops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8026454-ben-and-jerrys-cereal-splashback-flavors/
James Beard Award-winning Chef Shawn McClain dares guests to embrace their deepest desires and liberate their minds with a flurry of food, drinks and friends at Libertine Social, now open inside Mandalay Bay. The convivial gastropub celebrates New American bar food by the beloved chef, a duel-faceted cocktail program pioneered by Modern Mixologist Tony Abou-Ganim, and a compelling mix of social settings that encourage guests to play and have fun.
“Libertine Social is all about the food, the drinks and the party. We want this to be a playground for people to explore familiar dishes and cocktails with edgy and unexpected flavors in an energetic environment that invites them to share those moments with others,” said McClain. “When people come to Las Vegas, they want to have a good time, and experience the best food and drinks out there with their friends who know how to have fun, which is what Libertine Social is all about.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7915751-libertine-social-at-mandalay-bay/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
Zoës Kitchen (NYSE: ZOES), a fast casual Mediterranean-inspired restaurant group, today introduced several unique ingredients to their menu, bringing the flavors and benefits of Mediterranean eating to guests via four new menu offerings.
Innovating within the restaurant space, Zoës Kitchen is the first restaurant group to introduce the lupini bean to the United States, adding this protein-packed, mild-flavored legume to their menu across 170 restaurants in 17 states. Farro will also be incorporated in the menu, an ancient, savory, fiber-rich grain that is commonly used in place of pasta and rice in the Mediterranean. Calabrian peppers, from Calabria, Italy, will add a slightly sweet and mildly spicy flavor to several dishes. Light and crispy piadina flatbread will offer guests an alternative to traditional breads used for sandwiches in the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7753651-zoes-kitchen-new-mediterranean-dishes/
General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie’s organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.
There has been a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles. In fact, wholesome snacks are the fastest-growing segment surpassing the overall food and beverage market according to 2016 research from Packaged Facts.
To view the multimedia release go to:
http://www.multivu.com/players/English/8016851-general-mills-unveils-new-snacking-inspired-products/
Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Bellisio Foods, one of the nation's largest, most trusted and fastest growing frozen food companies, introduces SO RIGHT®, a line of single-serve frozen meals that combine real ingredients and great flavors at a truly affordable price.
SO RIGHT meals offer so much of what consumers crave. They feature fresh-tasting, quality ingredients, like 100 percent natural white meat chicken (minimally processed with no artificial ingredients), roasted vegetables, whole grains, and brown rice. In addition, all of the meals are free of trans fats, high fructose corn syrup, and artificial flavors or colors, and contain 11 grams of protein or more; and many of the meals have 300 calories or less, 10 or fewer grams of total fat, and no preservatives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8102351-bellisio-foods-so-right-single-serve-frozen-meals/
French’s®, the undisputed leader in mustard, announces two new mustard flavors and the newest introduction in the ketchup category. Crafted with only simple, quality ingredients, including stone-ground #1 grade mustard seed, French’s Classic Yellow Mustard has been America’s best-loved mustard for more than 100 years.
French’s continues its century-long dedication to producing only the highest quality products by introducing French’s Tomato Ketchup with no high-fructose corn syrup and two new mustard variations with exciting, on-trend flavors: French’s Sweet Yellow Mustard with a touch of brown sugar and French’s Spicy Yellow Mustard with cayenne pepper. Like French’s Classic Yellow Mustard, both new mustards are fat-free and gluten-free. French’s new ketchup and mustards are available now in stores nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7505551-frenchs-new-mustard-ketchup/
