Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 40 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7459051-l-oreal-paris-mra-it-s-that-worth-it/
On Saturday, March 2, MSC Cruises, the leading cruise line in Europe officially welcomed the latest addition to the Company’s modern fleet - MSC Bellissima. The Company’s new flagship was named in a glamourous and traditional maritime Naming Ceremony in the port of Southampton. A host of stars, VIPs, key travel partners and international media attended the event as well as top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families. MSC Cruises’ Godmother Sophia Loren officially named her 14th ship, which is fitting since the glamourous Hollywood legend is renowned for her style and elegance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354652-msc-cruises-bellissima-ship-christening/
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Isle of Capri Casinos, Inc. (NASDAQ: ISLE) today announced the winners of its first charitable social media contest awarding a share of $60,000 to six local nonprofit organizations.
“With over 155,000 votes cast in Community Aces Challenge and over 300 applications to participate, we were thrilled with the response to Isle’s first charitable contest on social media,” said Virginia McDowell, Isle’s president and chief executive officer. “As we watched the results and saw how hard all of the charities were working to garner votes, we decided to add a third place prize to the competition.”
“The 150 participating nonprofit organizations registered in the fourth quarter of 2014 and coordinated their own individual voting campaigns between Feb. 1 and March 20, 2015,” said McDowell. “We commend the efforts of all the organizations in the Challenge! Each organization has a mission dedicated to enhance the communities we all share and we look forward to seeing the funds put to use.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490751-isle-of-capri-casinos-community-aces/
Forty-five million people – or 1 in 7 Americans – are living in poverty in the United States today. It often takes just one misfortune or one missed paycheck to change an individual or family’s life causing them to fall below the poverty line. Today, Catholic Charities USA (CCUSA) launches #End45 – Raise a Hand to End Poverty in America, a national initiative to help shine a spotlight on the issue and the millions of others in need or struggling to make ends meet.
Timed to coincide with Pope Francis’s visit to the United States in late September and to align with his commitment to helping the poor, #End45 – Raise a Hand to End Poverty in America encourages individuals to show support for the cause by taking a picture of their hand with “#End45” written on the palm and posting it to their social media channels using the hashtag #End45.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599151-catholic-charities-end-poverty-in-america/
Seeking to support men and their loved ones facing the challenges that come with a diagnosis of prostate cancer, USA Rugby, the Australian Rugby Union and Astellas Pharma have partnered to launch the #pass4prostate challenge, a social media campaign designed to generate awareness of prostate cancer and support a donation of up to $125,000 from Astellas to four research and advocacy organizations: Prostate Cancer Foundation, Australia Prostate Cancer Research, Prostate Cancer Foundation Australia and Prostate Cancer Canada.
From August 5 through the end of September – Prostate Cancer Awareness Month – social media users are encouraged to record a video of themselves catching an inanimate object, mentioning why prostate cancer awareness is important to them, and then passing that object, rugby-style, symbolically to a friend or family member. Astellas will donate $5 to prostate cancer advocacy organizations for every qualifying submission with the #pass4prostate hashtag posted to Facebook, Twitter or Instagram, up to a maximum contribution of $125,000.
To view the multimedia release visit:
http://www.multivu.com/players/English/7579051-pass4prostate-challenge-rugby-astellas/
Today Boys & Girls Clubs of America (BGCA), the nation’s #1 advocate for kids and teens, launched their new Boys & Girls Clubs - Alumni & Friends Club to engage its estimated 16 million Club Alumni. Alongside Alumni & Friends Club spokesperson Shaquille O’Neal, numerous other celebrity ambassadors, hundreds of local Boys & Girls Clubs, corporate and media partners, BGCA is calling former Club members to join the movement in building great futures for the next generation.
“Boys & Girls Clubs have impacted the future of multiple generations, with 54 percenti of our Alumni saying that their Club saved their lives,” said Jim Clark, president & CEO of BGCA. “We want to reconnect with the millions of former Club kids and issue a call to action to come together as advocates and ambassadors for Clubs around the country, so that every kid in America has an open door to a great future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7618751-boys-and-girls-clubs-alumni/
Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women, today announced that Natalie Morales, TODAY show News Anchor and Third-Hour Co-Host; Erica Hill, NBC News’ Anchor and National Correspondent; and Carolyn Manno, NBC Olympics Host, will host and run the 2016 MORE/SHAPE Women’s Half-Marathon and kick off one of the largest women’s-only half-marathons in the country.
The race, held by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will take place on Sunday, April 17, and draw 10,000 female runners and walkers of all ages, from around the world, to New York’s Central Park.
Morales and Hill are returning for the second year, after hosting the 2015 MORE/SHAPE Women’s Half-Marathon and completing the race in an impressive 1:38:59 and 2:06:52, respectively.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788252-more-shape-womens-half-marathon-hosts/
Union Pacific Railroad today launched a new social media campaign urging photographers and high school seniors to refrain from taking photographs on or near train tracks. Through startling videos, the campaign compares the dangers of snapping photos on the tracks to posing for senior pictures on a busy highway. Neither are safe locations. The campaign launched exclusively on social media channels Facebook, Twitter, Instagram and YouTube.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7555651-union-pacific-photo-safety-campaign/
The Honda Accord, Volvo XC60 and the Lincoln Navigator were crowned as the winners of the 2018 North American Car, Utility and Truck of the Year (NACTOY) awards today at the North American International Auto Show.
The awards are among the most prestigious in the industry because they are chosen by a panel of more than 60 jurors from print, online and broadcast media across the United States and Canada. Votes were tallied confidentially by Deloitte LLP and remained sealed until they were announced today by NACTOY officers, President Mark Phelan, Vice President Matt DeLorenzo and Secretary-Treasurer Lauren Fix at Cobo Center in Detroit.
To view the multimedia release go to:
https://www.multivu.com/players/English/8244251-north-american-car-truck-utility-vehicle-2018/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
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