Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
A double celebration hit Las Vegas over Memorial Day Weekend with the official opening of Drai's Beach Club • Nightclub and The Cromwell. After more than 15 years of imagining his dream nightclub, Victor Drai officially opened the doors to his 65,000 square foot rooftop venue on May 23, 2014. At ground level, The Cromwell, Las Vegas’ newest boutique hotel, officially welcomed its first guests with a celebratory ribbon cutting on May 21, 2014, unveiling 188 rooms including 19 suites. Rooms are available are www.thecromwell.com or by calling 1-844-IAM-CROM.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7233051-cromwell-las-vegas-drai-s-beach-club--night-club-opening
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
Before the turn of the millennium, Bellagio altered the landscape of Las Vegas dining when it built world-celebrated chef restaurants overlooking its iconic fountains. The tradition of delivering award-winning, lakeside epicurean experiences continues as it debuts LAGO by Julian Serrano – a contemporary, Milan-inspired Italian restaurant concept.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7499351-bellagio-lago-by-julian-serrano/
Siguiendo el éxito de las primeras tres temporadas de “El Señor de los Cielos”, protagonizada por Rafael Amaya, TELEMUNDO lanzó una innovadora campaña de comunicación y marketing rumbo al estreno de la nueva temporada el lunes, 28 de marzo a las 10pm/9c. La campaña incluye un juego de video interactivo de “El Señor de los Cielos” accesible a través de Telemundo.com y Facebook, contenido creativo digital que incluye más de 30 piezas exclusivas y una serie de eventos y activaciones con consumidores en diferentes ciudades del país en donde podrán conocer a los protagonistas de la serie. En esta nueva temporada, Aurelio Casillas (Rafael Amaya), logrará manejar como títeres a sus aliados que ocupan las altas jerarquías en el gobierno para alcanzar al fin el sitio que tanto anheló: la cima del poder. Pero, no será la ley sino su propio cuerpo el que le pondrá límites a sus aspiraciones y una dura enfermedad renal lo obligará a luchar contra su propia sangre para sobrevivir.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7789451-telemundo-senor-de-los-cielos/
The Cromwell, the new Las Vegas hotel, is set to welcome its first guests beginning May 21, 2014. Guests can now book reservations online at www.thecromwell.com or by calling 1-844-I-AM-CROM (1-844-4-26-2766).
With its prime location on one of the busiest intersections of the Las Vegas Strip – one that welcomes more than 20 million passersby each year – The Cromwell Hotel and Casino will offer an exceptional luxury Las Vegas hotel experience in an intimate boutique hotel setting.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65820-cromwell-las-vegas-strip-first-stand-alone-boutique-hotel
One of the most renowned female artists in the world recently debuted her first exhibit in Las Vegas at Bellagio Gallery of Fine Art. An immersive experience, Yayoi Kusama, named after the iconic artist, features two installations, Infinity Mirrored Room: Aftermath of Obliteration of Eternity and Narcissus Garden. Both artworks showcase Kusama’s exploration of infinite space.
“Bellagio Gallery of Fine Art is known for presenting exhibits by some of the world’s most compelling artists, and Yayoi Kusama’s works created the ideal opportunity for us to continue that commitment,” said Tarissa Tiberti, Executive Director of MGM Resorts Art and Culture. “The reaction to this exhibit has been incredible since we opened the doors November 17 with several sellout dates already, and we are excited to continue sharing this special experience with visitors from around the world throughout the next five months.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8456451-mgm-bellagio-yayoi-kusama/
Telemundo anunció el estreno de “Guerra de Ídolos”, la primera serie dramática musical de la televisión en español de los E.E.U.U., el 24 de abril a las 8pm/7c. La tan esperada serie dramática que presentará una intensa mezcla de música, acción y romance está protagonizada por un selecto grupo de artistas que actúan, cantan y bailan incluyendo a la talentosa María León y los actores Alberto Guerra, Alejandro de la Madrid, Juan Pablo Medina y Daniel Elbittar, interpretando el personaje de Julio César Solar, un ídolo de la música regional mexicana. La cadena presentó hoy además el segundo tráiler de la innovadora producción el cual se puede bajar AQUÍ. Los televidentes podrán seguir esta producción a través de Facebook https://www.facebook.com/GuerradeIdolos/, en Twitter @GuerraIdolosTV, y en Instagram. Para mayor información de prensa, visite nbcumv.com y síganos en Twitter @TLMDPR.
To view the multimedia release go to:
https://www.multivu.com/players/Spanish/8072351-telemundo-guerra-de-idolos/
Global internet sensation Joseph Griffin made his triumphant return to Las Vegas on Thursday, Nov. 19, to properly capture the sights and sounds of the iconic Las Vegas Strip. This time, he filmed a few familiar places from his original ‘selfie’ video paired with additional only in Vegas experiences.
Griffin garnered the attention of more than 7 million YouTube views with his GoPro goof – as he documented his very first trip to Las Vegas with the camera pointed directly at his face in selfie mode. This time, Las Vegas created a double-sided GoPro for Griffin to capture the imagery while simultaneously providing his colorful commentary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266355-lvcva-las-vegas-redo/
La osteoartritis (OA) es una de las primeras 10 causas de invalidez total en México, lo que incrementa la carga económica y social del país, siendo las rodillas una de las articulaciones más frecuentemente afectadas por esta enfermedad, con una prevalencia de 10% en hombres y 13% en mujeres de 60 años de edad1. Especialistas en la materia, indican que es muy importante crear conciencia sobre el cuidado de estas articulaciones desde edades tempranas. Con este objetivo y para generar un mayor conocimiento de este padecimiento, se desarrolló la campaña “Rodillas sin dolor”.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/English/7099651-sanofi-rodillas-sin-dolor-lesiones-tempranas-osteoartritis/
Last night, MGM Resorts International celebrated the milestone grand opening of its newest live entertainment venue on the Las Vegas Strip – Park Theater at Monte Carlo Resort and Casino. The dazzling theater came to life with inaugural performances by legendary singer-songwriter Stevie Nicks and renowned rock group The Pretenders.
The evening began with an unforgettable performance by The Pretenders, wowing guests with rousing renditions of their most beloved songs including “I’ll Stand By You” and “Back On the Chain Gang.” Then, prior to taking the stage, Nicks was presented with an honorary key to the theater and commemorated the unveiling of the venue by autographing a backstage wall, starting a tradition for all Park Theater performers to come.
To view the multimedia release go to:
http://www.multivu.com/players/English/8006351-park-theater-at-monte-carlo-mgm-resorts/
Today, Las Vegas announced the beginning of Vegas Season with a city-wide activation in Chicago. Similar to the holiday season, Vegas Season comes just once a year and is the season of living – resorts, shows, dining, shopping, pools – Las Vegas has it all. Vegas Season has something for everyone and it is the perfect time to let loose, recharge and make memories that will last a lifetime.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7256351-las-vegas-brings-vegas-season-to-chicago-wayne-newton-100-carolers/
