Genworth Financial, Inc. (NYSE: GNW). Keeping their word. This is the number one reason Americans aim to keep a promise, according to the recent Genworth Promises Survey. The survey, designed to uncover why and to whom people make and keep promises, also revealed that people are highly motivated by family priorities. Sixty percent of U.S. adults reported they keep promises to satisfy a loved one, and 59 percent to show they care. When it came to delivering on their promises, more than half of those who have ever made a promise, 65 percent, gave themselves an “A” in keeping promises. The Genworth Promises Survey, which was conducted online by Harris Interactive® among 2,235 U.S. adults aged 18+ on behalf of Genworth Financial was released today.
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Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen’s ambitious growth plan for the U.S. market.
Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. It will be built in Chattanooga, Tenn., at the world’s newest, most advanced and environmentally responsible auto assembly plant.
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The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
On Saturday, June 25, 2011, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theaters, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures. Columbia Pictures’ and Sony Pictures Animation’s The Smurfs will be released in theaters in the U.S. on July 29, 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/globalsmurfsday/50669/
24-hour preschool television channel Sprout will premiere the Pajanimals, a new, full-length series co-produced by Sprout, The Jim Henson Company, and Northern Ireland’s Sixteen South Television, on Monday, October 10 at 8:00 p.m. ET. Airing exclusively on Sprout in the U.S., Pajanimals was designed to help parents and caregivers with a bedtime routine for their preschoolers. Through their imaginary journeys, the Pajanimals model the skills preschoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48461/
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced that the company’s state-of-the-art research center in Billerica, MA, is LEED® Gold certified under the U.S. Green Building Council and verified by the Green Building Certification Institute (GBCI). LEED® is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and fertility, and is one of only five laboratories in Massachusetts to achieve this high rating.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/emdserono/49715/
What is the level of data security in Asia? Paul Rafalowski, Managing Director, Asia Pacific INTRALINKS provides us with industry insider information on the current state and importance of data security. This is the second episode of a 7 part though leader series sponsored by Servcorp Smart Offices. www.so-u.tv
Hospira, Inc. (NYSE: HSP), a global specialty pharmaceutical and medication delivery company, today launched a new online U.S. product catalog, available at Hospira.com/catalog. Developed with input from customers, the new website allows healthcare facilities and other medical care providers to search Hospira's more than 1,200 products in a variety of ways – alphabetically, by product name, list number, or therapeutic class.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hospira/48828/
