As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
The Prostate Cancer Foundation (PCF) and Major League Baseball (MLB) are once again teaming up to hit home runs for prostate cancer research and encourage fans to “Keep Dad in the Game” as part of the yearly celebration of Father’s Day and annual Home Run Challenge.
This year Joe Torre, MLB’s Chief Baseball Officer, Hall of Famer and prostate cancer survivor, encourages baseball fans everywhere to support PCF’s efforts to end prostate cancer by delivering an important public service announcement, “to step up to the plate, help save lives and get one step closer to finding a cure.”
“Joe has been a great partner in our progress toward improved treatment outcomes and an eventual cure,” said PCF Founder and Chairman Mike Milken. “His work as well as those by MLB and all 30 Clubs has helped us raise more than $45 million for research programs that are saving thousands of lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7729251-pcf-and-mlb-prostate-home-run-challenge/
Having lost his mother to the disease, singer, songwriter Gavin DeGraw knows firsthand how devastating pancreatic cancer is for patients and their families. Gavin is turning his grief into action by helping the Lustgarten Foundation raise awareness by encouraging people to get involved with the Foundation.
“My mother didn’t make it and unfortunately right now that’s a common story. But it doesn’t have to be the story permanently,” DeGraw said. “By funding research, the Lustgarten Foundation is going to change the course of this disease. I encourage everyone to get involved in some way – join a walk or make a donation.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8213753-lustgarten-foundation-pancreatic-cancer-awareness/
To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“As men, we have this ego…we think we’re too macho to go to the doctor and undergo this type of check-up,” said Custer, who hosts Showtime Championship Boxing. “But the truth is: If you don’t get checked, you’re cheating your family out of having a husband or father around. And you’re cheating yourself out of life. I hope when people hear my story, they’re motivated to take action by saying: ‘I’m going to get checked, I’m going to make sure my dad or husband gets checked, too.’”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598151-prostate-cancer-foundation-brian-custer/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
The Amos Family had a dream—to raise $1 million to help shelter dogs find forever homes. Now, with the help of pet industry leaders Wahl and GreaterGood.org, this dream is a reality. The Australian family of five has picked up and moved to the states, and for the next year their home will be an RV and a giant dog-shaped mobile dog washing vehicle. It’s called the Bathe to Save Tour, and its mission is to visit 150 cities in all 50 states, raise money and awareness, and wash more than 25,000 dogs to get them ready for adoption.
To view the multimedia release go to:
http://www.multivu.com/players/English/7978551-wahl-bathe-to-save-tour/
Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253951-allstate-foundation-purple-purse-domestic-violence-awareness/
Nationally-recognized and long-standing sports announcer Jerry Punch, M.D., is teaming up with Men’s Health Network and Endo Pharmaceuticals Inc., a subsidiary of Endo International plc (NASDAQ: ENDP) (TSX: ENL), to launch “Ask About the Curve,” a new educational campaign designed to raise awareness of Peyronie’s disease. Peyronie’s disease is a little-known men’s health condition that can occur during midlife or later. And, while the disease is physical in nature, the impact may also be psychological and could possibly hold men back from talking about it.
Peyronie’s disease, or “PD,” is a condition that can cause curvature of the penis that could be painful during arousal and intimacy. It can affect as many as one in 10 men worldwide, but diagnosis rates remain low because men with PD may be too uncomfortable to speak up and get help. Together with Endo and Men’s Health Network, Dr. Punch is encouraging men who think they might have PD to face their challenge head on by starting the conversation with their doctor.
“As a sports commentator, I’ve witnessed thousands of men on the court, on the field and on the racetrack in their physical prime – cool, confident and thriving in the face of challenge. But, as a licensed physician, I’ve seen how this bravado can turn to embarrassment – even isolation – when that challenge becomes personal or intimate,” said Dr. Punch. “Often, men feel too awkward to talk about issues like Peyronie’s disease, even with a doctor. And while it may seem tough, it’s important that any man with PD see a doctor, and ask about the curve. Starting the conversation is the first step to getting help.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7752151-ask-about-the-curve-psa/
Today, the American Federation of Government Employees released a microsite site to raise awareness of the threat of privatizing the VA, and the negative impact it will have on veterans.
The site, The Fight Against VA Privatization, can be accessed at www.afge.org/VACall and offers viewers reports, data, photos, footage, and information about the largest health care system in the country tailored to the unique needs of our nation’s veterans.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199531-afge-staff-the-va/
Following years of trying to expand their family, Lisa and James Park of Raleigh, NC were named the winning family in Ferring Pharmaceuticals’ 2014 Heart to Heart Video Contest. This marks the tenth year Ferring has provided educational grants through patient contests, giving parents who have struggled with infertility the chance to win thousands of dollars for their child’s education by sharing their story.
Lisa and James’ rollercoaster journey to parenthood included multiple rounds of in vitro fertilization (IVF), intrauterine insemination (IUI) and a frozen embryo transfer. They hope that by sharing their story and video, they can help raise awareness about infertility and provide hope for others facing similar struggles. You can view Park family’s full video at www.hearttoheartcontest.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444651-ferring-pharmaceuticals-heart-to-heart/
Los atletas del equipo olímpico de Estados Unidos (Team USA) saben lo que se necesita para formar un campeón: toda una vida de determinación y entrenamiento, innumerables competencias, años de alimentar su cuerpo con los alimentos y bebidas adecuados y el inquebrantable apoyo de mamá y papá. En la actualidad, una nueva encuesta1 llevada a cabo entre más de 1,000 atletas estadounidenses olímpicos y paralímpicos, activos o ya retirados y también entre aspirantes, encontró que casi todos (nueve de cada 10) crecieron tomando leche en su camino hacia el escenario mundial. Ahora, a Milk Life Lo Que Nos Hace Fuertes le gustaría ayudar a alimentar al campeón que todos llevamos por dentro mediante la promoción “Levanta tu vaso, forma un campeón” (Raise A Glass, Build A Champion).
Los miembros del “Team USA” que participaron en la encuesta clasificaron una dieta saludable más que su intenso calendario de entrenamiento como un factor clave para su éxito. Ellos buscan la combinación adecuada de nutrientes para ayudarles a obtener lo máximo de su entrenamiento, y eso incluye proteína, tal como la proteína natural, de alta calidad, que se encuentra en la leche. De hecho, los Centros de entrenamiento olímpico de Estados Unidos sirven decenas de miles de galones de leche cada año a los atletas que se encuentran entrenando en los más altos niveles.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7879051-milk-life-raise-a-glass/
Just over half of 2018 model vehicles evaluated by the Insurance Institute for Highway Safety are available with headlights that do an adequate job of lighting the road at night and limiting glare for oncoming drivers, but most good-rated headlights are optional or bundled with other features that can raise the price of the vehicle.
Since IIHS released its first headlight ratings for passenger vehicles in 2016, most manufacturers have focused on improving this key safety component. That year, only 2 of 95 headlight systems on 2016-model vehicles evaluated earned a good rating.
For the 2018 model year, the best-available headlights on 32 of 165 models evaluated earn the highest rating of good, and the best-available headlights on 58 models earn the second-highest rating of acceptable. Thirty-two models have only marginal-rated headlights, while poor-rated headlights are the only ones available for 43 models.
