Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
Spring is around the corner, and it won’t be long before it’s prom and graduation seasons for many high schoolers. Rites of passage for many, these are times for teens to celebrate, but can also be times of poor decision-making, especially when vehicles are involved. The National Highway Traffic Safety Administration (NHTSA) reports that 2,524 teen drivers and passengers were killed and 177,000 were injured in 2013. Twenty-seven percent of these fatalities occurred between April and June, according to the Insurance Institute for Highway Safety (IIHS).
“The statistics are staggering, especially when you consider that most of these accidents and fatalities are preventable,” said Randy Petro, Mercury Insurance’s chief claims officer. “We don’t want any families to suffer through the loss of a child, so Mercury is taking action with the launch of the ‘Mercury Insurance Drive Safe Challenge.’”
The Mercury Insurance Drive Safe Challenge kicked off with a free defensive driving program, which included hands-on driving skills training and classroom material. An interactive website provides teens with detailed instruction, as well as gives parents the tools to shape responsible driving behavior.
To view the multimedia release go to:
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
Watch this video for a helpful tip on how to remove dings from your wooden furniture. Rub a walnut over the damaged area and watch as the area begins to darken.
Sometimes accidents happen at home, furniture and furnishings are damaged and equipment gets broken. NRMA Home and Contents Insurance is there to cover for you for life’s little accidents
Home and Contents Insurance provides you with new for old replacement for items, such as whitegoods, furniture, TVs, computer equipment, clothing and more. Visit the website today for more information on what is covered.
Accidents can happen at anytime, that’s why with NRMA you can make a car insurance claim 24/7. It’s insurance, just NRMADE BETTER.
So whether you’ve had a bump in the night or a collision on your way to work, NRMA car Insurance has you covered.
To make a claim on your insurance, at any time of the day, there are just five easy steps you need to take, and depending on your claim type it could take as little as 10 – 15 minutes.
1. Log in or register for the NRMA Self Service centre to make a claim on your car insurance policy
2. Provide us with claim details. You’ll need to answer a few quick questions about the incident
3. You’ll need to let us know who else was involved in the accident.
4. Repair and Inspection. Choose from one of our NRMA Partner Repairers.
5. We’re here to help, every step of the way. Our car insurance claims team is available 24/7.
For more information on NRMA car insurance visit the website today.
Watch this video by NRMA for top tips on motorcycle lane filtering, to keep you safe and moving on NSW roads.
NRMA offer comprehensive motorbike insurance, providing you with cover for your bike against any accidental damage, collision or crashes.
In NSW, lane filtering became legal as of the 1st July 2014. In heavy traffic on multi-lane roads, riders often filter between the lanes. It can be an efficient way to road your motorcycle when done correctly.
1. When you are lane-filtering look out for drivers on both sides.
2. Watch for body language as an indication that they are about to change lanes.
3. Get your speed right. While it may be legal to travel at 30km an hour, it may not be safe to do so.
4. Never ride to the left of a vehicle; it puts you at risk of a collision with a vehicle entering a driveway.
5. Be aware of circumstances where it is still illegal to filter lanes, this includes active school zones.
Accidents happen and if you ride a motorbike or scooter then a motorcycle insurance policy could cover someone else’s property and your motorcycle, should you have an accident.
Watch this video from NRMA, for top tips on how car drivers can safely share the roads with motorcyclists.
NRMA offer comprehensive car and motorcycle insurance, providing you with cover for your bike or car against accidental damage, collusion and crashes.
In NSW, lane filtering became legal as of 1st July 2014. In heavy traffic on multi-lane roads, riders often filter between the lanes. It can be an efficient way to for cars and motorcycles to share the roads.
Accidents happen and if you drive a vehicle on the road, whether it is a car or motorcycle, then NRMA car or motorcycle insurance could cover someone else’s property and your vehicle.
Get a motorcycle or car insurance quote from NRMA today.
TFWA Asia Pacific Exhibition & Conference 2015, the 20th event for the duty free & travel retail industry in Asia Pacific, closed on 14th May in Singapore after a very successful week.
With occupied exhibition space topping previous years at 9,118 m2 – up 9% on 2014 - and 292 exhibiting companies present (+12%), of which 73 were new to the show, there was a huge variety of products on display for the benefit of visiting buyers and agents.
Visitor numbers were considered satisfactory by organisers TFWA in a year which has been challenging for the duty free and travel retail industry, with aviation accidents, a new approach to gift giving and luxury consumption among the all-important Chinese travellers, financial instability and political tension in several countries and the resulting slowdown in the growth of air passenger traffic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484951-20th-duty-free-travel-asia-summit/
A National Safety Council public opinion poll found more than eight in 10 Americans believe cell phones are addictive, underscoring the need to help drivers kick their cell phone use habit – even hands-free. The Council is launching a national campaign, Calls Kill, to illustrate that hands-free cell phones are not risk-free, and no call is worth a life. Visit nsc.org/CallsKill for downloadable posters, infographics, videos, tip sheets and other information related to this important topic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398051-nsc-cell-phone-calls-kill/
April showers bring May flowers but it also brings the potential for water in your basement. One of the worst experiences a homeowner can have is a backed-up sewer or drain filling the basement with foul-smelling water and sewage. Water losses are rising even though many of these accidents are preventable. In 2014, State Farm paid nearly $1.8 billion for water loss claims as a result of frozen pipes, flooded basements and burst appliance hoses, an increase from the $1.3 billion State Farm paid in 2013.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7452831-state-farm-weather-preparedness/
In a ground-breaking collaboration, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (6-9 January 2015).
The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents. No car manufacturer has previously put a stake in the ground to help address the problem by using Connected Safety technology – until now.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech/
The Los Angeles Police Department and the National Insurance Crime Bureau (NICB) are warning motorists of a growing problem with unauthorized tow truck operators in the LA area.
These “bandit” tow truck operators monitor police radios and respond to accidents seeking to hook up vehicles and tow them to body shops or storage facilities where they are held hostage until the motorists and their insurance companies pay inflated towing, storage and possibly repair charges to get the vehicle back.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/70506514-nicb-lapd-bandit-tow-truck-scams/