“A broad river is in waves, the rice flowers are sweet smelling over the banks…” On August 1, Chinese Army Day, an eye-catching ‘Flash Mob’ took place at Ginza Square, Tokyo, three Chinese young men, with deep affection, performing a ‘Red Song’ My Motherland, one of the classic songs written in praise of the Communist Party of China.
As they said, to fulfill their shared promise made five years ago, these three youngsters travelled a long distance from Nanchang, ‘the City of Heroes’ of China, gathering in Japan to express their patriotism and affection for their home country in the form of singing red song chorus. Accompanying their singing was an official promo of Nanchang displayed on the huge screen at the back of them. As images of Nanchang’s unique landmarks like the Monument of Nanchang Uprising, Tengwang Pavilion and the Twin Tower flittered one by one, their melody brought passersby, especially overseas Chinese back to that heroic city which, 90 years ago, once gave birth to the first authentic people’ army led by the Communist Party of China.
To view the multimedia release go to:
https://www.multivu.com/players/English/8155151-nanchang-tourism-chinese-army-day/
Kiehl’s Since 1851, the 166-year-old skincare company, has used its fleet of iconic motorcycles to raise funds and awareness for AIDS research and awareness for the eighth year in a row. Kiehl’s LifeRide for amfAR, a charitable motorcycle ride from Minneapolis to Nashville, July 31 to Aug. 7, has already raised more than $125,000 for amfAR, The Foundation for AIDS Research and fundraising will continue through August.
Kiehl’s President Chris Salgardo and amfAR CEO Kevin Robert Frost led the 1,200 mile, 8-day journey, accompanied by actors Tyler Posey, Gilles Marini and Ian Bohen, tattoo artist Luke Wessman, and TV hosts Anthony Carrino and Grant Reynolds. Over eight days, the riders participated in nine public events, meeting customers and educating about HIV/AIDS research.
To view the multimedia release go to:
https://www.multivu.com/players/English/8160451-kiehls-liferide-for-amfar-aids-research-liferide8/
The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
A new online resource is now available to help people recognize and find high quality care for alcohol use disorder, which affects more than 15 million adults in the United States. The Alcohol Treatment Navigator, designed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), part of the National Institutes of Health, is a comprehensive, yet easy-to-use tool to help individuals and their loved ones navigate the often-complicated process of choosing treatment for alcohol problems. With many treatment options available, the navigator makes the search easier by telling them what they need to know - and what they need to do – to find appropriate, quality care.
“We developed this tool to help address the alcohol ‘treatment gap,’” said NIAAA Director George F. Koob, Ph.D. “In any given year, less than 10 percent of individuals diagnosed with alcohol use disorder receive treatment, and many of them do not receive the type of care that best fits their needs. A big reason for that, we believe, is that people with alcohol use disorder often don’t know where to turn for help. The Alcohol Treatment Navigator offers a comprehensive strategy to help people search for professionally-led, evidence-based alcohol treatment, which should improve their chances for success.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8179051-niaaa-alcohol-treatment-navigator/
In the U.S., approximately 159,000 women are living with metastatic breast cancer. To raise awareness of Metastatic Breast Cancer Awareness Day on October 13, MedImmune Specialty Care Division of AstraZeneca (NYSE: AZN) is launching the My+Story online resource center, which highlights the needs of women living with metastatic breast cancer and calls attention to metastatic disease as a key component of October’s National Breast Cancer Awareness Month. Metastatic Breast Cancer Awareness Day was officially recognized by the U.S. Congress in 2009, following a grassroots awareness effort led by members of the Metastatic Breast Cancer Network (MBCN).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63080-astrazeneca-metastatic-breast-cancer-awareness
Who says you can’t have it all? The Broan InVent™ Series ventilation fans have a brand new look with the same superior performance. The revolutionary airtightness and easy installation the InVent Series is known for, is now available in over nine decorative designs. For the first time, homeowners don’t have to compromise between aesthetic and performance.
As the industry leader in residential ventilation, Broan-NuTone has a long history of developing products that provide superior indoor air quality. It is this reputation and commitment to innovation and quality that led Broan to enhance the revolutionary and easy to install InVent Series.
To view the multimedia release go to:
http://www.multivu.com/players/English/7951551-broan-nutone-invent-series/
InterContinental Hotels Group (IHG) today announces the newest evolution of the Holiday Inn® brand’s Journey to Extraordinary campaign. This campaign, now in its third year, celebrates the unique journeys of the many guests who walk through the doors of Holiday Inn hotels each day. In this new year of the campaign, the Holiday Inn brand will highlight the extraordinary journeys of two small businesses – Sword & Plough and Perfect 10 Foods – and how Holiday Inn hotels can be a valuable partner in helping them succeed.
Eric Lent, Vice President, Holiday Inn Brand, Americas said: “The Holiday Inn brand carefully researched nearly 300 businesses before deciding to partner with Sword & Plough and Perfect 10. Both of these inspiring companies have a purpose-led mission to change the way business is done in their respective fields, and therefore have an incredibly unique story to tell. Sword & Plough and Perfect 10 embody the entrepreneurial spirit that is the foundation of the Holiday Inn brand. Founder Kemmons Wilson grew the brand from a small, family-owned business into a global brand that offers a consistent and affordable hotel experience that makes travel more enjoyable for all, and in doing so, changed the way people travel.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824951-holiday-inn-journey-to-extraordinary/
The Light of Life Foundation, ThyCa: Thyroid Cancer Survivors’ Association, Inc., and Eisai Inc. today announced the launch of Myths and Truths About Thyroid Cancer, an interactive, educational campaign designed to help dispel the myth that thyroid cancer is a “good cancer.” Because most thyroid cancers can be successfully treated, many are told if you are going to get cancer, thyroid cancer is the one to have, which has led to this misperception. However, whether successfully treated or not, the truth is all cancers can have a significant impact on a person’s life, beginning with the shock and distress of hearing the word “cancer” at diagnosis. In honor of Thyroid Cancer Awareness Month and the tens of thousands who receive a thyroid cancer diagnosis each year, Myths and Truths About Thyroid Cancer illustrates the life-changing realities of this disease.
“As a thyroid cancer survivor, I urge people to stop referring to thyroid cancer as the ‘good cancer,’ as I believe it downplays patients’ experiences,” said Joan Shey, founder of the Light of Life Foundation. “I hear time and time again from patients how difficult their diagnosis and treatment were and that their scars are more than skin deep. My hope is that this campaign can educate about the many types of thyroid cancer and change the thyroid cancer conversation.”
“Being part of a community of survivors is very important for people coping with thyroid cancer,” said Gary Bloom, thyroid cancer survivor and co-founder and executive director of ThyCa: Thyroid Cancer Survivors’ Association. “ThyCa takes this to heart, which is why we are proud to provide support and resources to the thyroid cancer community. We also know more needs to be done to elevate awareness of thyroid cancer and what patients need in terms of support for the rest of our lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7595951-eisai-thyroid-cancer-myths/
Not a single small SUV out of 21 tested earns a good rating in the Insurance Institute for Highway Safety’s headlight evaluations, and only four are available with acceptable-rated headlights.
Among the 21 vehicles, there are 47 different headlight combinations available. More than two-thirds of them are rated poor, making this group of vehicles even more deficient when it comes to lighting than the midsize cars that were the first to be rated earlier this year.
Headlight performance in today’s vehicles varies widely. Government standards are based on laboratory tests, which don’t accurately gauge performance in real-world driving. The issue merits attention because about half of traffic deaths occur either in the dark or around dawn or dusk.
As with midsize cars, the IIHS evaluations of small SUVs showed that a vehicle’s price tag doesn’t correspond to the quality of headlights. More modern lighting types, including high-intensity discharge (HID) and LED lamps, and curve-adaptive systems, which swivel in the direction of steering, also are no guarantee of good performance.
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
BLACK+DECKER™ announces its new line of robotic vacuums, the SMARTECH™ Robotic Vacuums. The new robotic vacuums connect to the BLACK+DECKER Mobile App via Bluetooth® Technology so homeowners can control the vacuum from their smartphone. Within the app, users can select a cleaning mode, program a cleaning schedule, drive the vacuum to a specific location, and customize the color of the robot’s LED top to fit the owner’s style on two of the three models. With a long runtime, a large capacity dustbin, and a wide 9" cleaning path, homeowners can count on the SMARTECH™ Robotic Vacuum to get the job done.
To view the multimedia release go to:
http://www.multivu.com/players/English/8005951-black-decker-smartech-robotic-vacuums/
