Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
Valvoline, the manufacturer of NextGen™ recycled motor oil, made with 50% re-refined oil, today launched the NextGen Stunt Amplifier. The Valvoline team, working in partnership with Roush Fenway Racing and its NASCAR Nationwide Series driver, Travis Pastrana, will show fans just how exciting recycling can be.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61759-valvoline-nextgen-stunt-amplifier-travis-pastrana-roush-fenway-racing
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Starting in November, fans of BC and Goody's Headache Powders and country music superstar Trace Adkins and racing legend Richard Petty, will have another opportunity to help honor and empower wounded service members as well as children with chronic medical conditions. Utilizing the power of Facebook, fans can go to BC and Goody's Facebook pages to help raise funds for Wounded Warrior Project (WWP) and Victory Junction. For every BC or Goody's page
PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
After a year of friendly feuding during the BC and Goody's Pick A Powder campaign that launched last summer, Trace Adkins and Richard Petty continue their rivalry by releasing 12 new videos on BC Powder's and Goody's Powder's Facebook pages. Fans of Petty and Adkins can see the two men interact in various humorous scenarios.
Later in the year, fans will be able to once again support raising funds for Wounded Warrior Project on behalf of BC and Adkins and Victory Junction Camp on behalf of Goody\\\'s and Petty.
Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty just can’t keep out of each other’s worlds. The latest video released as part of BC and Goody’s Pick A Powder campaign shows Richard Petty rocking out on the keyboard while waiting for Trace Adkins’ reaction. Since the campaign started in early 2010, they have been in a friendly rivalry with each other over the air waves, on Facebook, and in videos at PickAPowder.com, all in an effort to get the most fans to join their team and to show who experiences the most pain.
Ryan Newman, driver of the No. 39 Quicken Loans Chevrolet, and three-time and reigning NASCAR Sprint Cup Series champion Tony Stewart shocked hundreds of race fans this evening at NASCAR SpeedPark at the Concord Mills shopping center when they arrived to test their own skills at go-kart racing. What started as a fun night of free go-kart racing turned into the opportunity of a lifetime, as dozens of lucky fans had the opportunity to race around the track alongside Newman and Stewart, two of NASCAR’s most talented and popular drivers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58331-quicken-loans-ryan-newman-tony-stewart-head-to-head-race-nascar-speedpark
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
Each year, 40 percent of all injury-related emergency room visits and 42 percent of all injury-related deaths happen between May and August.* Additionally, one in four children ages 14 and younger will sustain an injury that requires medical attention. The good news is that most of these injuries are preventable with education and simple precautions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7141051-shriners-hospital-for-children-nascar-david-ragan-summer-safety
