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Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December. “Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.” Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well. To view the multimedia release go to: http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Categories // Miscellaneous 
Added: 2510 days ago by MultiVuVideos
Runtime: 1m0s | Views: 601 | Comments: 1
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When Kayla Dehnert tells friends and family in Northern California about life as a St. Jude Children’s Research Hospital patient, she pulls out a string of beads taller than she is. Kayla, 8, of Novato, Calif., is one of hundreds of St. Jude patients who have participated in the hospital’s Legacy Bead program since its launch in 2009. The program offers patients and their families a tangible way to illustrate their journeys using 55 glass beads as unique as the children who collect them. Patients receive vivid green cylindrical beads for blood transfusions; sapphire round beads for lumbar punctures; tear-drop beads in assorted colors for homesickness; and blue, triangle-shaped beads for clinic visits. Other beads mark triumphs such as the completion of radiation or chemotherapy or challenges ranging from cancer’s return to the death of a friend. To view Multimedia News Release, go to http://www.multivu.com/mnr/58137-st-jude-legacy-bead-program-treatment-milestones-for-children
Categories // Family  People and Blog 
Added: 3657 days ago by MultiVuVideos
Runtime: 3m40s | Views: 2338 | Comments: 0
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This Sunday, October 10, NASCAR driver Carl Edwards and his crew will unveil a special new Aflac Duck Wingman Bead of Courage to show kids with serious illnesses like cancer that they are not alone in their fight against the disease. The new bead is part of the Aflac Duck’s 10th birthday celebration, as the Aflac Duck shares his birthday wish for people across the nation to help give kids facing cancer renewed strength and a reason to smile. To view Multimedia News Release, go to http://www.multivu.com/players/English/45857-Aflac-Bead-of-Courage/
Added: 4368 days ago by MultiVuVideos
Runtime: 2m26s | Views: 6662 | Comments: 0
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