The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.
“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. Download the free game for you and your cat at YouvsCat.com and iTunes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55151-friskies-launches-you-vs-cat-tablet-game-buddy-challenges-college-mascots
The Yankee Candle Company, Inc., a market leader and manufacturer of premium scented candles, today announced the launch of four new holiday Yankee Candle® fragrances and five new holiday fragrances in its elegant Pure Radiance™ line. Capturing the holiday traditions that make this such a special time of year, the new fragrances evoke nostalgia for baking holiday cookies with the kids, celebrating with loved ones and appreciating that the best memories are homemade. These new fragrances are available for purchase immediately at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. With the variety of sizes and fragrances, these new options make the perfect addition to home décor this holiday season and the perfect gift.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61721-yankee-candle-holiday-fragrances-seasonal-traditions-spices-sweet-treats
Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, has been named a Regional Supporter of the 2018 FIFA World Cup™. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED board exposure during the event, access to tickets and brand association rights for its region.
The cooperation with FIFA is a new benchmark for Yadea; it affirms its status as a world class brand as it executes is strategy for global expansion. Founded in 2001, the company produces high-end electric-powered motorcycles, bicycles and scooters, conducts advanced research and development, and maintains an international sales network that supports exports of its products to 66 countries around the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8272551-yadea-2018-fifa-world-cup/
Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Worst Cooks in America, the primetime Food Network hit that turns kitchen zeroes into kitchen heroes, returns for a fourth season with a rematch between undefeated series champion Anne Burrell and culinary master Bobby Flay. Premiering on Sunday, February 17th at 9pm ET/PT, this season's fourteen cooking-challenged contestants are split into two teams, one led by Anne and one by Bobby, for a grueling seven-episode competition designed to turn them into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who has achieved the most successful culinary transformation, along with a victory for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58428-food-network-worst-cooks-in-america
Hit primetime series Worst Cooks in America is back for a fifth season this winter, with superstar chefs Anne Burrell and Bobby Flay returning for a brand-new battle to turn kitchen disasters into culinary success stories. Premiering on Monday, February 17th at 9pm ET/PT, the seven-episode season pits formerly undefeated series champ Anne against last season’s winner Bobby, each leading a team of disastrous cooks in an intense culinary boot camp designed to turn them into confident kitchen heroes. A $25,000 grand prize will be awarded to the contestant who achieves the most impressive culinary transformation, in addition to delivering a victory and bragging rights for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/63841-food-network-worst-cooks-in-america/
Marriott Hotels & Resorts, the signature brand of Marriott International (NYSE:MAR), renowned for its expertise in hosting meetings, is “re-imagining” the traditional small meeting to become a collaborative work experience that will promote creativity and innovation. Inspired by the work styles of Gen X and Gen Y, Marriott Hotels & Resorts has exclusively partnered with Steelcase, the leader in workspace design, and launched today Workspring at Marriott. Redmond Marriott Town Center, near Seattle, is the first hotel to offer the small meetings suite.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58273-marriott-hotels-resorts-workspring-at-marriott-small-meetings-suite
Wilton Enterprises, the leader in cake decorating inspiration, instruction and products, is celebrating 85 years of making it easy to create amazing cakes and charming sweet treats. The Wilton story began in 1929 with one man’s passion and talent for making confectionery art, and resulted in a method of dessert decorating that today has benefited millions of people.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63568-wilton-enterprises-celebrates-85-years-of-making-cake-decorating-easy
Honeywell (NYSE: HON), a global energy efficiency leader with products and technologies in more than 150 million homes, today introduced its latest connected home innovation: the Wi-Fi Smart Thermostat with Voice Control. The new voice technology allows consumers to simply say, \
Global appliance leader Whirlpool Corporation (NYSE: WHR) continues its legacy of leadership in sustainability with the launch of a line of smart appliances with 6th Sense Live™ technology. The company’s flagship Whirlpool brand will make smart home management a reality this month in the Chicagoland area with the release of a suite of smart appliances along with a free mysmartappliances app which is available in the iTunes app store now.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60763-whirlpool-6th-sense-live-technology-smart-appliances-sustainability
