Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
NL4S (No Limits for Sports) has been formed by a group of seasoned entrepreneurs, athletes, and outdoor lovers with over 15 years of experience in commercial trading and international business. We are driven by our commitment to bring a new positive energy to this industry, by promoting outdoors as a healthy living venue.
We believe that the best service is clear and engaging. That's why simplicity is the core of what we do. We begin with the end in mind, to inspire you to be different. You plan ahead and set goals. We give you more than you expect to get!
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Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Today through November 7, 2017, The Prudential Spirit of Community Awards is looking for the top youth volunteers of the year in each U.S. state and the District of Columbia.
Students in grades 5-12 are invited to apply for 2018 Prudential Spirit of Community Awards if they have made meaningful contributions to their communities through volunteer service within the past 12 months. The application is available at http://spirit.prudential.com and www.nassp.org/spirit.
The Prudential Spirit of Community Awards, sponsored by Prudential Financial in partnership with the National Association of Secondary School Principals (NASSP), was created in 1995 to recognize the exemplary volunteer work of middle level and high school students. Over the past 22 years, Prudential Spirit of Community Awards have been given to more than 120,000 middle and high school students across the country at the local, state and national level.
To view the multimedia release go to:
https://www.multivu.com/players/English/8143951-prudential-spirit-of-community-awards-nassp/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Volvo Cars, the premium carmaker, is inventing a new model of car access with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. This will make having a car as transparent, easy and hassle free as having a phone: a national, ready-negotiated monthly fee, combined with getting a new car every 24 months.
After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences.
Furthermore, Care by Volvo will, depending on regional availability, offer a range of digital concierge services, such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8181852-volvo-xc40-hassle-free-as-mobile-phone/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
All natural disasters, including the recent hurricanes, are a reminder how swiftly emergencies and disasters can happen. To address the fact that less than 50 percent of households have developed an emergency plan and discussed it with their families, FEMA and the Ad Council are working to inform and encourage all Americans to plan ahead for disasters. FEMA and the Ad Council are announcing the release of new public service announcements (PSAs) as part of the Ready Campaign to conclude National Preparedness Month. The PSAs, “Disasters Don’t Plan Ahead. You Can.” encourage families to take time to talk about their emergency plans – what to do, where to go for an evacuation or shelter-in-place, and how to get in contact in the event that you are separated in a disaster or emergency.
“Preparedness is a shared responsibility. It’s important to be aware of your local hazards,” said FEMA Acting Deputy Administrator for Protection and National Preparedness Katie Fox. “The first step to preparing for a disaster doesn’t cost anything – talk to your family and make a plan for evacuation, shelter and communication. Discuss what you will need. You can also take training or a CPR course to help yourself and others.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170051-ad-council-fema-ready-gov-national-preparedness-month-disaster-plan/
Sometimes, a reliable set of wheels is all that stands between a veteran and their dreams. This month, more than 100 veterans and their families will be getting keys to newly-refurbished vehicles as part of Progressive’s fifth annual Keys to Progress® event. This year, Progressive will donate its 500th vehicle. The vehicle giveaways will occur on November 9 at 68 locations across the country, including Progressive Service Centers, one-stop facilities where Progressive handles claims and coordinates repairs for customers.
To view the multimedia release go to:
https://www.multivu.com/players/English/8204351-progressive-keys-to-progress/
Academy of Country Music's Male Vocalist of the Year Thomas Rhett will perform LIVE at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game against the Los Angeles Chargers on Thanksgiving Day, kicking off The Salvation Army's annual Red Kettle Campaign. Donations to the iconic campaign help provide shelter and meals for the homeless and hungry, and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides year-round.
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
Suning Commerce Group, a Fortune Global 500 company owned by Suning Holdings Group (“Suning” or “the Group”), has put its Automated Guided Vehicle (AGV) warehouse into service in Fengxian District, Shanghai, boosting its capabilities in the field of smart logistics.
Equipped with 200 robots that carry selected items and move smoothly through stocking shelves, Suning’s AGV warehouse in Shanghai has been first used to meet the substantially increasing needs of logistics during the 11/11 Shopping Festival. The warehouse performs the task more efficiently by providing a “goods-to-people” solution instead of the traditional "people-to-goods" model. The facility is expected to be the largest automated warehousing system in China when put to full-scale operation with total 1,000 robots in 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8232151-suning-automated-guided-vehicle-warehouse/
Last night, MSC Seaside, the ship that follows the sun, was named in a glittering ceremony by international screen legend and Godmother for all MSC Cruises’ ships, Sophia Loren. MSC Seaside, already recognized as one of the more innovative cruise ships in the industry, is the second ship to be launched in the past six months by the leading European cruise line as part of its industry-unprecedented 12 new mega-ships that MSC Cruises, the Switzerland-founded and based world’s largest privately owned cruise line, will bring into service between 2017 and 2026.
To view the multimedia release go to:
https://www.multivu.com/players/English/8089551-msc-cruises-launches-msc-seaside/
