Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
Lytx®, Inc., the global leader in video-based driver safety, unveiled today a giant leap forward in safe driving innovation with its Lytx ActiveVision℠ service available for select Lytx DriveCam™ clients immediately, and industry-wide in January 2016. The ActiveVision service will be publicly demonstrated this weekend at the 2015 American Trucking Associations Management Conference & Exhibition in Philadelphia.
The ActiveVision service is a revolutionary and comprehensive safety solution that helps detect and address, both in real time and over time, distracted and drowsy driving and following too close, all potentially dangerous and costly driving behaviors that often go undetected -- behaviors that contribute to 6,000 deaths, 500,000 injuries, and more than $175 billion in economic costs each year, according to the National Highway Traffic Safety Administration.
To view the multimedia release go to:
A National Safety Council public opinion poll found more than eight in 10 Americans believe cell phones are addictive, underscoring the need to help drivers kick their cell phone use habit – even hands-free. The Council is launching a national campaign, Calls Kill, to illustrate that hands-free cell phones are not risk-free, and no call is worth a life. Visit nsc.org/CallsKill for downloadable posters, infographics, videos, tip sheets and other information related to this important topic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398051-nsc-cell-phone-calls-kill/
The summer season is the busiest time of year on America’s highways and back roads. With young drivers accounting for 6 percent (12.6 million) of the total number of licensed drivers on the road this summer, MINI believes there is no better time than now to teach the importance of safe and non-distracted driving.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250451-mini-usa-safe-motoring-tips-summer-driving-season/
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
Just in time for the busiest travel season of the year, State Farm has released its annual research report on distracted driving, with troubling results. Though texting while driving remains a concern on the nation’s highways, people are also webbing while driving with increasing frequency. These behaviors may pose equal or greater concerns in the effort to reduce distracted driving.
The July 2012 survey of nearly 1000 motorists shines a light on a growing safety concern: people accessing the internet while driving. Four years of data show a significant increase in the use of mobile web services while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56793-state-farm-fourth-annual-survey-shows-significant-use-mobile-web-vehicle
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
AdelaVoice today launched StartTalking (http://www.starttalking.com), the world's first smartphone application that lets motorists keep their eyes on the road and hands upon the wheel. StartTalking addresses the issue of distracted driving throughout the entire process of composing, sending and receiving text messages, removing the visual and physical distractions normally associated with text messaging.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/adelavoice/46420/
The tile of this post My Goals For Today- How Did I Do is something that might have caught your eyes. One of my goals for today was to sort out 1 box of 7 that I need to file away. How did I do you make be thinking or want to ask. Well I didnâ€™t get to it. It seemed like I was easily distracted and could get it done. My mind felt like it was racing all day and I was not focused. I am to the place now where I am thinking there is something wrong with me.
I didnâ€™t get where I am now professionally by nothing but proving myself. I know I have it in me to accomplish the things I need to get done. So I am going to come up with a new game plan and I will be sharing that with you in the near future. I am really frustrated and aggravated right now.
Tomorrow and this weekend is a new start for me. I am realizing I lack motivation. I realize now more then anything I am my own worse enemy.
**WARNING* Some views maybe affected by this video
Song: Understanding by Evanescence
Sam Owen (played by Louis Tamone)
Andy Holt (played by Warren Brown)
Dannii Carbone (played by Christina Baily)
Russ Owen (played by Stuart Manning)
Sophie Burton (played by Connie Powney)
Mel Burton (played by Cassie Powney)
Louise Summers (played by Roxanne McKee)
Crossing the line:
Lee Hunter held his presidential party, where both Sam and Andy attended as the pair were feeling the highs from last nights triumph adventure. Andy asked out fellow student Dannii Carbone at the party but she turned him down, as she was seeing Sam's brother Russ. Andys true colours soon emerged and Andy spiked Danniis drink with a GHB drug and then later on went on to rape her, wearing a condom (apparently because he 'cares') as he attacks her unconscious body.
No going back:
Andy Holt meets up with Sophie and Mel Burton who have come home early from a family holiday. The 3 start drinking together and Andy drugs Mel and Sophie's drinks with the date rape drug GHB. He then takes them back to their house which is empty, then brings his mate Sam Owen over, as he knows Sam fancies Sophie. He tells Sam that he's left Sophie as a present for him and leaves him alone with Sophie whilst he rapes Mel in Darlene's bed. But Sam doesn't want to rape Sophie and leaves her on the sofa.
The following morning the twins wake up and realise what has happened so they call the police and get tested but they can't remember that it was Andy who they were drinking with. Mel's test comes up positive for rape whilst Sophies comes up negative. Louise Summers finds out what happened to them and tells them about how she was almost raped. She also tells them another person, Dannii Carbone, was also a victim like them and it was Andy who raped her.
Back from the dead:
Andy Holt appears and seduces Sam and Russ's younger sister Nicole Owen into going away with him to a seaside town. While there he sends a series of messages to the brothers who realise that Andy is alive when he send them a photo over the phone of him and Nicole on a funfair ride.
Russ wants to call the police but Sam insists otherwise and they turn up at the warehouse. They don't see Andy and run in to Nicole unarmed, Andy attacks them with a metal pole breaking Russ's leg and badly injuring Sam. Andy then offers Sam his mobile telling him to call the police, Sam refuses shocking his siblings. Andy reveals that he isn't the only one that has used GHB and raped girls. Nicole and Russ are horrified as Sam admits to it and that he almost raped Sophie Burton his now girlfriend. andy then threatens to rape Nicole but Mel enters in time and knocks him unconsicious.
She then forces him to take the GHB drug and ties him to a chair. While they waitfor the ambulance Andy spins a story of regret to Mel who relents until sees Andy laughing at how easily he will get off in court if he can make even one of his victims feel sorry for him. Mel is distracted and Andy tries to run away but disorientated by the drugs and still tied up he stumbles down to the basement. Sophie gives chase only to enter a room to find that Andy in the darkness has run straight into a metal spike part of the machinery. As he dies Sophie shouts insults at him.