Baylor University Medical Center at Dallas (Baylor Dallas) is now home to North Texas’ largest outpatient cancer center. The new Baylor Charles A. Sammons Cancer Center at Dallas opens to the public Saturday, March 26. The 467,000 square-foot facility marks a new era in cancer care for the Dallas-Fort Worth Metroplex and beyond by offering comprehensive services for cancer patients from initial diagnosis through post-recovery. Baylor Dallas, already the leading cancer care provider in North Texas in terms of patients treated and according to Consumer Choice data, now brings together multiple phases of cancer care under one roof.
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OneTouch®, a leading brand of blood glucose monitoring systems for people with diabetes, has introduced Life First™, a new North American campaign featuring music legend B.B. King and Crystal Bowersox, one of music’s most talented new artists. The ads debut on national and regional television today and will be followed by online and print ads over the next several months. The introduction of the campaign is particularly timely, since March 22 marks National Diabetes Alert Day in the U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/onetouch/48943/
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/greenlantern/45306/
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
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Singer Debbie Gibson marks decades of service by returning to the Philippines to advocate on behalf of poor children with Children International, a U.S.-based humanitarian organization.
According to the Philippine National Statistical Coordination Board, one in four families lives in poverty. Gibson, who has supported Children International since 1990, visited Manila to raise awareness for the issue of child poverty and her personal experience with the charity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46387/
It is an extraordinary challenge for extraordinary people. The Dakar Rally - the toughest automobile race in the world - has long been a great lure for adventurers and adrenalin seekers. 2011 marks the 33rd anniversary of the desert race and draws drivers from around the globe to South America. After having lost by only a small margin last year, one driver has high hopes for 2011.
AOL Inc. (NYSE: AOL) launched a new, next-generation AOL.com (www.aol.com), programmed in day-parts, putting video front and center, featuring original and sourced content and emphasizing local integration. The new page design is based on several iterations extensively tested by the company and marks the latest step in AOL’s strategy to marry high-quality content at scale with innovative functionality and technology to create a highly-visual and more rewarding experience for users and advertisers.
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With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/46288/
Sephora Americas today announced the beta launch of “BeautyTalk,” an online community where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums. “BeautyTalk” marks the newest innovation available on sephora.com, transforming the online leader in beauty into a true beauty portal. It is available through sephora.com.
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National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
National Instruments (Nasdaq: NATI) today announced LabVIEW 2010, the latest version of the graphical programming environment for design, test, measurement and control applications. LabVIEW 2010 delivers time savings with new features such as off-the-shelf compiler technologies that execute code an average of 20 percent faster and a comprehensive marketplace for evaluating and purchasing add-on toolkits for easily integrating custom functionality into the platform. For field-programmable gate array (FPGA) users, LabVIEW 2010 delivers a new IP Integration Node that makes it possible to integrate any third-party FPGA IP into LabVIEW applications and is compatible with the Xilinx CORE Generator. National Instruments also implemented more than a dozen new features suggested by lead users through the LabVIEW Idea Exchange, an online feedback forum that marks a significant new level of collaboration between NI R&D and customers.
To view Multimedia News Release. go to http://multivu.prnewswire.com/mnr/nationalinstruments/45173/
