OFRA Cosmetics is splashing into 2019 with an all-new collaboration with Master Makeup Artist, Francesca Tolot. Known for her unique color combinations, this marks Francesca’s first signature collection. While for OFRA it was the perfect collab to blend together its history in the Pro MUA world and its crossover to social media darling with the support of influencers like NikkieTutorials and KathleenLights.
Francesca has created electrifying looks for performers and actresses from Cher to Beyonce to Cindy Crawford and has had her work featured in print, music videos, TV, and film worldwide.
See her work here and follow her journey @francescatolot and @ofracosmetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342153-ofra-cosmetics-collaboration-makeup-artist-francesca-tolot-muxeffect/
December 20 marks the 150th anniversary of the birth of Harvey S. Firestone. This milestone coincides with the 30th anniversary of when Bridgestone merged with Firestone, a union that cemented Bridgestone’s position as the world’s largest tire and rubber company. Best known as the founder of Firestone Tire and Rubber Company, Harvey Firestone was a fourth-generation farmer who advanced to the forefront of early 20th century industrialism, with notable contributions across mobility, motorsports, retail service, agriculture and infrastructure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8006652-bridgestone-150th-anniversary-harvey-firestone/
Nearly five dozen 2019 models meet stricter criteria to qualify for a 2019 TOP SAFETY PICK+ or TOP SAFETY PICK award from the Insurance Institute for Highway Safety. The 30 first-tier “plus” award winners earn the highest rating for passenger-side protection in a small overlap front crash and have good-rated available headlights, while the 27 winners of the second-tier award qualify with an acceptable or higher rating in the newest IIHS crash test and the nighttime headlight evaluation.
All 57 vehicles in this elite group earn good ratings in the Institute’s five other crashworthiness evaluations and have an available automatic emergency braking system that rates advanced or superior for front crash prevention.
IIHS now requires a good rating in the passenger-side small overlap front test to earn a 2019 TOP SAFETY PICK+ versus an acceptable or good rating for the 2018 award. An acceptable or good rating in the passenger-side test is a new criterion to earn a 2019 TOP SAFETY PICK.
This marks the sixth time that IIHS has raised the bar to earn the TOP SAFETY PICK+ award since introducing it in the 2013 model year to recognize vehicles that offer a superior level of safety. The TOP SAFETY PICK accolade launched in the 2006 model year to help consumers identify vehicles with the highest ratings. Over the years, IIHS has added to and strengthened criteria for both awards to encourage manufacturers to speed up safety advances.
In a new round of evaluations, 5 of 7 small SUVs earn good ratings from the Insurance Institute for Highway Safety for occupant protection in a passenger-side small overlap front crash.
The ratings bring to 16 the number of small SUVs the Institute has evaluated in the passenger-side small overlap front test, which was introduced in 2017 to encourage manufacturers to offer the same level of protection for front-seat passengers as drivers in this type of crash.
The BMW X1; Chevrolet Equinox and its twin, the GMC Terrain; Jeep Compass and Mitsubishi Outlander earn good ratings in the passenger-side small overlap front test. The Mitsubishi Outlander Sport earns a marginal rating, and the Ford Escape earns poor. For the 2018 model year, the Equinox shed weight to join the small SUV size class. Earlier models were classified as midsize.
None of the newly rated 2018 models earns better than acceptable marks for structure. (The Honda CR-V and Mazda CX-5 are the only small SUVs evaluated so far to earn good ratings for structure in the passenger-side small overlap front test.) The Outlander Sport is marginal, and the Escape is rated poor. Both the Outlander Sport and Escape allowed too much intrusion into the occupant compartment on the right side.
Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. blu, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: myblu™. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. myblu™ addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.
To view the multimedia release go to:
https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
December 3rd 2017 marks the 25th anniversary of the text message and it’s hard to imagine a world without it. Since the first text was sent (“Merry Christmas”), billions of people around the world have used messaging as their preferred way to communicate. In fact, 80 percent of adults and 91 percent of teens message every day, according to a new global study commissioned by Messenger.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227151-messenger-25th-anniversary-text-message/
Today Fetzer Vineyards, a pioneer in sustainable winegrowing, announces the release of Road to Regeneration: Corporate Consciousness Report, highlighting key milestones achieved through 2016 and plans for a Net Positive future. The release of Fetzer Vineyards’ first-ever sustainability report marks an important step in the company’s sustainability journey, particularly as the historic California vintner approaches its 50th year of Earth-friendly winegrowing in 2018. The release of Road to Regeneration also comes just days before the commencement of COP23, the 2017 United Nations’ Climate Change Conference in Bonn, Germany, where Fetzer Vineyards will receive a Momentum for Change award from the UN for its leadership in modeling sustainable practices for the wine industry. The recognition comes two years after Fetzer Vineyards presented on climate-smart winegrowing at COP21, the Paris Climate Talks, the only U.S. winery to do so.
To view the multimedia release go to:
https://www.multivu.com/players/English/8206351-fetzer-vineyards-road-to-regeneration-sustainability-report/
The 2017 Christmas Book and legendary Fantasy Gifts were unveiled today by luxury omni-channel retailer Neiman Marcus in Dallas. The 91st edition of this renowned book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.
The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.
To view the multimedia release go to:
https://www.multivu.com/players/English/8154751-neiman-marcus-2017-christmas-book-fantasy-gifts/
Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.
To view the multimedia release go to:
https://www.multivu.com/players/English/8193651-toyota-global-campaign-for-olympic-paralympic-games/
This year marks the 30th anniversary of the RUBE GOLDBERG MACHINE CONTEST® during the 2018 season. The contest, which started in 1988 with a handful of university engineering undergraduates, now includes divisions for elementary, middle, high school and college students with thousands of participants nationwide. Going back to its roots of creating breakfast machines, this year’s task for all divisions will be to “Pour a Bowl of Cereal.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8192051-general-mills-rube-goldberg-contest/
Today marks the 87th anniversary of the Kingdom of Saudi Arabia. This day provides an opportunity to think about ways to give back to the nation, and there are many ways to give back to one’s country. One of these ways is to preserve the resources that the nation has, and at the forefront of these resources, is energy. It is the vein that Saudi Arabia feeds on to continue its development and prosperity.
For the past three years, the demand for energy increased at a yearly rate of 8%, and is expected to increase up to 58% in the next 25 years. These figures will have an immense impact on oil, especially that 90% of the Kingdom’s revenue is generated from oil exports. While 27% percent of the produced oil is spent on generating energy.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8184051-save-energy-saudi-national-day/
