A new survey from the National Association of Broadcasters (NAB) reveals that two-thirds of young adults have personal experience with mental health problems. Although the overwhelming majority of parents and young adults are supportive of discussing mental illness more openly, more than one-fourth of young adults (28 percent) and one in six parents (16 percent) admit they avoid talking about it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62650-national-association-of-broadcasters-ok2talk-psa-campaign-on-mental-health
The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62372-ad-council-keep-america-beautiful-i-want-to-be-recycled-psa
There was a lot of excitement on the campus of North Shore Animal League America’s national adoption headquarters in New York when Renée Felice Smith of NCIS: Los Angeles loaned her time and talent to co-direct and film a Public Service Announcement for the Mutt-i-grees® Curriculum. The actress was joined by a cast made up of thirty five pre-k, elementary, middle and high school student volunteers. In addition to the human cast, the PSA features some of our best and brightest Mutt-i-grees®!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60221-mutt-i-grees-curriculum-public-service-announcement-with-renee-felice
As wildfires burn across the western United States, the U.S. Forest Service (USFS) and Ad Council launch new public service ads (PSAs) targeting homeowners and community members in fire-prone areas. The new PSAs represent the continuation of the Fire Adapted Communities initiative which raises awareness about the threat of wildfire and helps individuals and communities mitigate wildfire damage.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62255-us-forest-service-and-ad-council-launch-fire-adapted-communties-psa
While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows that a majority of children in some segments of the population are not spending active time outdoors. Research shows that only 37% of African American children ages 6-12 participate in outdoor recreation, compared to 67% of Caucasian children in the same age range. In an effort to motivate African American families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched a new series of public service advertisements (PSAs) in advance of the 6th annual National Get Outdoors Day on Saturday, June 8th, 2013.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62047-us-forest-service-ad-council-psa-african-american-families-discover-nature
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
British-born actress Archie Panjabi, best known to millions of TV viewers as the sultry, enigmatic investigator Kalinda Sharma on the hit CBS series, “The Good Wife,” has teamed up with the humanitarian organization Rotary International to protect children everywhere by eradicating the paralyzing disease polio.
And her involvement extends beyond simply lending her name and celebrity to a cause – she has witnessed the devastation caused by polio.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61751-rotary-international-and-archie-panjabi-this-close-to-ending-polio-psa
Extending its award-winning “Learn the Signs” campaign, Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council, along with partner agencies BBDO New York and LatinWorks, to announce the launch of a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to research, children in these communities are often diagnosed later than the average. The PSAs, which are being distributed to media outlets nationwide this week, show some of the early signs of autism and encourage parents to take immediate action if their child is not meeting standard developmental milestones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61698-ad-council-and-autism-speaks-launch-psa-campaign
As part of the national Get Schooled in Anaphylaxis™ initiative, Emmy®-award winning actress Julie Bowen today kicked off Raise Your Hand for Anaphylaxis Awareness™, a community-driven competition designed to bring attention to the issue of life-threatening allergic reactions, or anaphylaxis. Sponsored by Mylan Specialty L.P., Raise Your Hand for Anaphylaxis Awareness is a unique competition created to raise awareness of and preparedness for severe or life-threatening allergies, by rallying people to virtually “raise their hand” for their school district to be counted as one committed to anaphylaxis awareness. Mylan Specialty will award the four school districts with the most hands raised grants of $15,000 to support educational programs, including anaphylaxis-related activities.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60736-get-schooled-in-anaphylaxis/
The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
Columbus businessman Scott Ressmeyer and 11 friends have started their 2013 Scott’s Ride for Miracles, a 21-day, 9,000-mile, 48-state motorcycle trek to raise awareness and money to benefit Children’s Miracle Network at The Medical Center in Columbus, Ga. The Miracle Send-Off Ceremony was held at 11:30 a.m. Friday morning, then at noon, the riders revved up their Harley engines and roared out of The Medical Center.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61569-columbus-regional-healthcare-system-scotts-ride-for-miracles