In celebration of Hispanic Heritage Month, which runs from September 15 to October 15, the Hispanic Scholarship Fund (HSF), in partnership with the Ad Council, is launching a new, national public service advertising (PSA) campaign to give Hispanic parents access to the resources they need to help their children prepare, plan, and pay for college.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7317151-advertising-council-and-hispanic-scholarship-fund-psa/
Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253951-allstate-foundation-purple-purse-domestic-violence-awareness/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
Operation Homefront is a national nonprofit leading more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316851-operation-homefront-military-families-veterans-september-11-psa/
Thirty five percent of New Yorkers do not feel prepared for an emergency, such as a natural disaster, fire, power outage or act of terrorism according to a 2013 survey conducted by the New York City Office of Emergency Management (OEM). September is National Preparedness Month (NPM) and a new public service advertising (PSA) campaign is launching today to encourage New York families to create an emergency plan. The PSAs were distributed to media outlets throughout the New York City area and will be running in donated time and space.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7314951-oem-fema-and-ad-council-psas-encourage-new-york-city-families-emergency-preparedness-plan/
Acclaimed Actress Amy Brenneman may play a silenced police chief’s wife in her new role on “The Leftovers,” but she generously lends her voice to help raise awareness for Crohn’s disease and ulcerative colitis in a newly refreshed public service awareness campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7204352-crohn-s-colitis-foundation-of-america-awareness-psa-amy-brenneman/
A devastating invasive pest with no known natural predators threatens recreational areas, forests, and suburban and urban shade trees. Once a tree is infested, it must be removed, which is why the United States Department of Agriculture (USDA) has designated August as Tree Check Month to encourage the public to look for signs of a devastating invasive pest, the Asian longhorned beetle (ALB). The USDA is asking for help spreading the word about how the public can help save trees with a PSA TV spot, radio scripts, and print advertisements.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7277051-usda-august-tree-check-month-asian-longhorned-beetle-invasive-pest-psa/
In recognition of Men’s Health Awareness Month and the start of summer, the American Academy of Dermatology (Academy) has released findings from a new survey, which found that more than 90% of American men know something about skin cancer, but only six in 10 (61%) know how to detect signs on their skin, and even fewer actually visit a doctor for annual skin cancer screenings (18%). These shortcomings were more apparent in younger men (18-34), who were also significantly less likely to believe that they are at risk for skin cancer than men over 35 (31% vs. 42%), and are more likely to protect their skin for cosmetic reasons than they are for health reasons (32% vs. 20%).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074231-american-academy-of-dermatology-spot-me-skin-cancer-awareness/
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
The Allstate Foundation and singer Austin Mahone are challenging teens to #GetThereSafe during Global Youth Traffic Safety Month this May and throughout the summer, the deadliest season for young drivers on the road. Starting today through August 8, teens across the country will have a chance to show where and how they get there safely by entering the #GetThereSafe Challenge. The winning high school will be determined by a random drawing and will receive a meet and greet with Austin in the fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7136251-allstate-foundation-austin-mahone-teen-safe-driving-psa
The Brady Center to Prevent Gun Violence launched today a powerful, new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11. The campaign, called SPEAK UP, educates students about the important roles they can play in preventing violence, and includes public service announcements, posters and poster contests, interactive BuzzFeed-style quizzes, pledge drive and resource/activity kits.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64672-speak-up
The Asthma and Allergy Foundation of America (AAFA) and Teva Respiratory announced today the launch of a national awareness campaign – Know Your Count – aimed at raising awareness of the seriousness of asthma and educating asthma patients and caregivers about the importance of keeping track of the remaining doses in their rescue inhalers. The campaign features award-winning singer and actress, Kristin Chenoweth, who is speaking publicly for the first time about the impact her asthma has had on her professional career and busy lifestyle. For more information about the Know Your Count campaign, Kristin’s experience with asthma and to view an important public service announcement (PSA), visit www.KnowYourCount.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65058-teva-respiratory-aafa-know-your-count-managing-asthma/