Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
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NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
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Tree Fu Tom, the animated preschool series that’s taken Britain by storm, will make its U.S. debut on Sprout®, the 24-hour preschool channel, on April 22 at 11:00 a.m. EST. The show, which is a co-production between FremantleMedia Kids & Family Entertainment and CBeebies, joins Sprout’s lineup of quality children’s entertainment that includes both acquired and original programming including the network’s newest hit, “The Chica Show.”
The premiere of Tree Fu Tom kicks-off a week-long celebration called “Dig Into Earth Day,” which promotes conservation and the importance of caring for the environment. Sprout marks Earth Week by being a part of NBCUniversal’s Green is Universal environmental initiative, and will be turning its on-air and online logos green for the entire week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61203-sprout-animated-preschool-series-tree-fu-tom-makes-u-s-debut-earth-day
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/