Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
For the third consecutive year, Legrand, as a global specialist in electrical and digital building infrastructures, is participating in the Consumer Electronics Show (CES) at Las Vegas from January 5 to 8, 2017. To illustrate the accelerated deployment of its Eliot program, Legrand is introducing a new connected home control solution, Céliane with Netatmo, a new connected door entry system, Classe 300, and the Digital Lighting Management system, a connected professional lighting management solution. This focus on the Eliot program is further accentuated by putting the spotlight on Legrand’s partnerships. Coming in the wake of the recent launch of Eliot in the US, this participation at CES 2017 evidences the innovation dynamic nurtured by Legrand around the Internet of Things and the notion of interoperability.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8011051-legrand-ces-2017-eliot-program-dynamic/
Euro Media Group, Europe’s leading provider of broadcast facilities and services, today launched EMG Content Services, a new brand that brings together its video processing and management solutions, Video On Demand (VOD) and Over The Top (OTT) services. EMG Content Services takes its customers through the entire video ecosystem, beginning with the creation of customised video content through distribution, monetisation and data collection and analyse, for them to optimise their reach and maximise the impact of their campaigns.
Working at the intersection of marketing, content and technology EMG Content Services aims at bringing the largest range of services for video content with a high degree of optimisation and flexibility for its customers, to allow them to enhance their role in the value chain.
EMG Content Services addresses all industries for which video plays an important role. With video communication increasingly replacing text, many organisations are progressively adopting video content, creating new opportunities for EMG Content Services.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7552451-emg-video-content-services-launch/
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Debbie Azar knows a lot about diamonds. She is the Co-Founder of Gemological Science International (GSI), an independent organization with a global footprint that combines state-of-the-art technology with deep professional expertise.
She is passionate about her favorite subject. For example, when asked what is most important thing to consider when buying a diamond, she is quick to answer, “First and foremost you should love the diamond. A diamond should “speak” to you.”
Even if you’ve fallen head over heels with a diamond, it’s important to do your homework. A diamond is an important purchase and you should understand its value and make certain to authenticate that value.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865051-gsi-expert-diamond-buying-tips/
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