The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Haggar Clothing Co., the Official Jacket Provider of the Pro Football Hall of Fame and the Naismith Memorial Basketball Hall of Fame, will create a new Hall of Fame this year to recognize and celebrate America’s greatest dads.
Starting today, football legend and Hall of Famer Emmitt Smith, whose own father demonstrated the importance of family by putting aside his football dreams and turning down a scholarship to care for his family, will lead the national call for nominations to the inaugural class of the Haggar Hall of Fame Dads.
“While being in the Pro Football Hall of Fame and wearing the Gold Jacket is one of my proudest achievements, being a dad to my five kids exceeds that by a mile,” said Smith. “My dad sacrificed so much to give me this life, and he’s the reason I have the Gold Jacket – and it’s why I’m honored to join Haggar in recognizing the great dads and father figures across the nation with a Hall of Fame of their own.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8266151-haggar-hall-of-fame-dad-nominations/
Pro-audio brand RØDE Microphones is excited to announce the ‘My RØDE Reel’ international short film competition, conceived to nurture emerging, independent filmmakers and give them the opportunity to share in more than US$70,000 in prizes.
Running from March until June, the aim of the ‘My RØDE Reel’ contest is to encourage filmmakers from all walks of life to get out in the field, creating films and continually improve their craft.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66061-rode-reel-international-short-film-contest
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Teens with a love of fashion and style are challenged to unleash their creativity for an opportunity to earn a tuition scholarship and be named a winner in The Art Institutes Passion for Fashion Competition 2013. Two national competition grand prize winners will each earn a half-tuition scholarship to attend an Art Institutes school, receive a VIP trip to New York City, participate in a “meet and greet” at Seventeen magazine’s New York City offices, have lunch with a Seventeen Style Pro, receive a $500 shopping spree at DKNY with the Style Pro, and a $500 gift card to shop anywhere in the Big Apple.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58519-art-institutes-passion-for-fashion-2013/
With the help of President George H.W. Bush, Bass Pro Shops and representatives of the States of Texas and Florida, RBFF and the George H.W. Bush Vamos a Pescar™ Education Fund has announced the very first grant donations to organizations bringing conservation, education and fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, TX.
The George H.W. Bush Vamos a Pescar™ Education Fund was founded by RBFF in 2014, with an initial $125,000 donation by Bass Pro Shops Founder and CEO Johnny Morris, in honor of President George H.W. Bush’s milestone 90th birthday. The mission of the Education Fund is to bring hands-on fishing and boating experiences, along with conservation activities, to Hispanic families across the United States. This event announces the first grants made in furtherance of this mission.
To view the multimedia release go to:
http://www.multivu.com/players/English/7806451-vamos-a-pescar-ghwb-fund/
OFRA Cosmetics is splashing into 2019 with an all-new collaboration with Master Makeup Artist, Francesca Tolot. Known for her unique color combinations, this marks Francesca’s first signature collection. While for OFRA it was the perfect collab to blend together its history in the Pro MUA world and its crossover to social media darling with the support of influencers like NikkieTutorials and KathleenLights.
Francesca has created electrifying looks for performers and actresses from Cher to Beyonce to Cindy Crawford and has had her work featured in print, music videos, TV, and film worldwide.
See her work here and follow her journey @francescatolot and @ofracosmetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342153-ofra-cosmetics-collaboration-makeup-artist-francesca-tolot-muxeffect/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
This summer, homeowners across the United States will beat the heat with the help of Carrier ductless home comfort systems and Habitat for Humanity. Carrier has donated more than 500 systems to Habitat and they will be installed in homes throughout the country to provide cooling when it’s hot and heating when it’s cold. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
Carrier has teamed up with pro football legend and longtime Habitat supporter, Warrick Dunn, in Atlanta to celebrate the donation. For 20 years, Dunn’s Home for the Holidays program has provided single mothers working toward their first home purchase with financial assistance. He began the program in honor of his late mother, a Louisiana police officer killed in the line of duty.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134651-carrier-habitat-for-humanity-warrick-dunn-ductless-air-conditioning-heating/
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
Matt Cogar furthered his legacy at the STIHL TIMBERSPORTS® U.S. Championship, presented by RAM, besting seven of the top lumberjack athletes in the country to win his fifth straight title. The Championship took place at BMO Harris Pavilion at German Fest Milwaukee in front of a crowd of over 10,000, in a three-day Championship weekend that attracted more than 17,000 fans.
“It was so amazing. It was such a wonderful event with some tough competition,” said Cogar. “I’m thankful for my family, who mean everything to me, and who supported me in all that I do.” In addition to the glory of being named U.S. Champion, Cogar was awarded a brand new Ram 1500 for his victory.
To view the multimedia release go to:
https://www.multivu.com/players/English/8130351-stihl-timbersports-us-championship/
