Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
El pasado domingo 5 de junio, El Dasa, protagonista de la exitosa serie “El Vato”, ofreció un concierto gratuito en Universal CityWalk™ presentado por NBC UNIVERSO donde fans de todas las edades acudieron a ver a su ídolo. El popular locutor de la Súper Estrella 107.1 FM, Eddie “Piolín” Sotelo, estuvo a cargo de la conducción y de presentar al talentoso y carismático cantante de Hermosillo, Sonora. Para descargar imágenes de los mejores momentos del concierto de El Dasa haga clic aquí y para ver el video, ingrese aquí.
El Dasa arrancó el concierto cantando “Perdí el Sombrero”, el tema principal de “El Vato”, la serie original de NBC UNIVERSO creada para el mercado hispano en Estados Unidos. Luego le siguió con “Alegre y Enamorado”, un tema que rinde tributo a todos los estados de México y donde la emoción de los asistentes se sintió cada vez que se mencionaba su estado natal. Pero el ambiente se prendió cuando el Dasa empezó a bailar con sus movimientos sensuales de cadera al cantar “Mentirosa”. La canción que desató gritos efusivos fue cuando El Dasa dedicó a todas las damitas “Por ser Bonita”. Aparte de cantar sus éxitos y otras clásicas canciones de banda, los asistentes tuvieron la primicia de escuchar “Ya me vi”, el primer sencillo de su nuevo material discográfico que saldrá a la venta este verano.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7609253-nbc-universo-el-vato-citywalk/
Off The Grid tells compelling human stories from across the globe, framing them within a bigger picture. It’s about individuals whose lives have been affected by unforeseen events, but who decide to take their destinies into their own hands.
A new episode of Off the Grid – Silent Death on a Syrian Journey – exposes a booming illegal trade in the Middle East: organ trafficking. Producer/Director Mouhssine Ennaimi visits Lebanon where hundreds of thousands of desperately poor Syrians have taken refuge. With little money for food and shelter, Abu Ahmed and Abdallah have sold their kidneys to organ traffickers. One of them was given only a fraction of the sum promised and faces now health complications. The other one is recovering in a filthy room in a dirty slum hoping to be smuggled to Europe by the organ trafficker.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8219151-trt-world-off-the-grid-organ-trafficking/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Food Network sends Cutthroat Kitchen to camp this summer for the five-episode special series Camp Cutthroat, where twelve cunning chefs compete for victory under the watchful eye of host and head counselor of mayhem Alton Brown. Set in a secret location deep in the wilderness, these memorable Cutthroat alumni battle for the chance to win up to $75,000 in a tournament of great outdoors-themed culinary challenges with a diabolical twist. With extreme tug-of-war and canteen cooking to battles in the camp lake, only the contestants with the strongest culinary chops and sabotage skills make it to the end of camp. The primetime tournament begins on Wednesday, August 12th at 9pm ET/PT (all times ET/PT), leading up to a final showdown between the four winners on Wednesday, September 9th at 9pm.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7329432-food-network-camp-cutthroat/
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
As host of Travel Channel’s popular series “Hotel Impossible,” “hotel fixer” Anthony Melchiorri is relentless when it comes to getting struggling hotels all over the world back on their feet and on the path to success. His no-nonsense approach may put some owners off, but his advice can transform even the most down-and-out properties. Yet it’s ultimately up to the hotel owners to implement and maintain his changes. On “Hotel Impossible Undercover,” a series of six half-hour specials premiering Monday, January 6 at 10:00 p.m. & 10:30 p.m. ET/PT with back-to-back episodes, Melchiorri returns to check up on six properties he previously overhauled on past seasons of “Hotel Impossible.” Following the run of specials, a compelling new fourth season of “Hotel Impossible” premieres on Monday, January 27 at 10:00 p.m. ET/PT. With thirteen hour-long episodes, Melchiorri’s management skills, emotions and patience are put to the test once again.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64287-travel-channels-hotel-impossible-anthony-melchiorri-undercover-specials
Sling Media, Inc., a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), today announced the Slingbox® M1 and SlingTV™, replacing the popular and award-winning Slingbox 350 and 500 models. Both of these retail products are the only solutions capable of delivering a customer’s pay TV channels and programs (live or recorded) from the living room to the most popular mobile devices in up to HD quality with no restrictions. In addition SlingTV delivers the power of a Slingbox combined with new “Smarter TV” features designed to enhance the TV viewing experience in the living room.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7272751-slingbox-m1-slingtv-tv-anywhere-mobile-device-smart-living-room-tv-experience/
A year following the award-winning debut of its first original travel experience programming, Carnival Corporation & plc(NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced at the American Society of Travel Agents (ASTA) Global Convention that its hit series have been extended for a second season on ABC stations and NBC. Season two of “The Voyager with Josh Garcia” premieres on NBC stations beginning Saturday, September 30. “Ocean Treks with Jeff Corwin” and “Vacation Creation with Tommy Davidson and Andrea Feczko” make their new season debuts on ABC stations the following week on Saturday, October 7.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163551-carnival-corporation-ocean-original-tv-series-second-season/
