A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Installing child restraints can frustrate even the most capable of parents. A system called Lower Anchors and Tethers for Children is supposed to make things easier by standardizing attachment hardware, but a new study shows that many automakers aren’t paying attention to the key factors that make LATCH work. Only 21 of the 98 top-selling 2010-11 model passenger vehicles evaluated have LATCH designs that are easy to use. This is the main finding of joint research conducted by the Insurance Institute for Highway Safety and the University of Michigan Transportation Research Institute (UMTRI).
Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, today announced its inaugural Total Cost of Ownership Award winners. The all-new 2012 awards honor current model-year vehicles and brands (in both the luxury and non-luxury categories) with the lowest projected ownership costs, based on Kelley Blue Book Total Cost of Ownership data for the initial five-year ownership period.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54199-kelley-blue-book-kbb-inaugural-total-cost-of-ownership-award-winners
An inaugural national research report released today from The Children’s Hospital of Philadelphia (CHOP) and State Farm Insurance Companies® shows that the impact of teen driver crashes extends far beyond teen drivers’ families and friends. In 2008, more than half a million (681,000) people were involved in crashes where a teen driver was behind the wheel. More than 40,000 were injured, and nearly 30 percent of those who died in these crashes were not in cars driven by teens.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47737-Miles-to-Go-Teen-Driver-Safety/
Health insurance reform passed Congress, but health insurance doesn't equal health care. One in five children in the U.S. live in poverty and millions of children don't have access to regular check-ups and timely health care visits when sick. Through a new social media-driven campaign, the Children’s Health Fund (CHF) and Clorox are working to change this and connect kids to ongoing health care with the click of a mouse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/clorox/43532/
More states are allowing a relatively new breed of vehicle on public roads, but crash tests by the Insurance Institute for Highway Safety show why the mix of low-speed vehicles (LSVs) or minitrucks and regular traffic is a deadly combination. LSVs are designed for tooling around residential neighborhoods, and minitrucks are for hauling cargo off-road. While these vehicles have a lot of appeal as a way to reduce emissions and cut fuel use, they don't have to meet the basic safety standards that cars and pickups do, and they aren't designed to protect their occupants in crashes.
The Institute for Business & Home Safety (IBHS) today announced the grand opening of its multi-risk research center in Chester County, S.C.
The state-of-the-art, multi-hazard applied research and training facility will significantly advance building science by enabling researchers to more fully and accurately evaluate various residential and commercial construction materials and systems. The facility is entirely funded by the property insurance industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ibhs/45568/
Recent research from the Insurance Institute for Highway Safety strongly demonstrates the benefits of antilock brakes for motorcycles. Based on findings that antilocks significantly reduce motorcycle crashes, including fatal ones by more than a third, the Institute is seeking a federal requirement that manufacturers equip all new motorcycles with this technology.
For more information, go to http://thedigitalcenter.com/projects/1788-institute-calls-on-government-to-mandate-antilock-brakes-for-all-new-motorcycles
The National Credit Union Administration (NCUA) today announced the launch of a new national campaign designed to educate consumers about the benefits and purpose of the National Credit Union Share Insurance Fund (NCUSIF), the federal fund which insures member deposits in federally insured credit unions. The
The rate at which people file insurance claims for theft is highest for versions of the 2007-09 Cadillac Escalade, a luxury SUV, followed by the Ford F-250 crew pickup, Infiniti G37 luxury car, and Dodge Charger with a HEMI engine. Theft rates for these vehicles are 3 to 5 times as high as the average for all vehicles. These are the latest theft loss results for passenger vehicles 1 to 3 years old published by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety.
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