Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs). To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61860-wireless-emergency-alerts-can-keep-you-safe-and-are-from-sources-you-trust
Actress and mother of two Sarah Michelle Gellar is joining March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign to help raise awareness about pertussis, also known as whooping cough, and the importance of adult vaccination. Pertussis is on the rise across the U.S., and infants and young children may be most vulnerable.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61367-sanofi-pasteur-sounds-of-pertussis/
Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63239-lindt-usa-chocolatier-lindor-curtis-stone-taste-the-difference-campaign
The U.S. presidential campaign may be heating up, but it’s considerably cooler in the office, a new Robert Half survey suggests. Four in 10 (40 percent) workers interviewed characterized themselves as “occasional voters” when participating in office politics, limiting their involvement to issues that affect them directly. Another 39 percent said they are “neutral parties” who stay completely out of the fray.
Although most employees report not being heavily involved in office politics, 56 percent have observed political maneuverings on the job. Chief among these activities is gossiping, cited by 54 percent of respondents, followed by flattering the boss to gain favor (20 percent) and taking credit for others’ work (17 percent).
To view Multimedia News Release, go to http://www.multivu.com/mnr/55075-robert-half-survey-majority-workers-say-gossip-most-common-office-politics
Domestic violence happens 145 times every hour in the U.S. It affects more women than breast cancer, lung cancer and ovarian cancer combined. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has partnered with actress Rosario Dawson for the Purple Purse campaign to raise awareness of domestic abuse and the role finances play in helping survivors break free from violence. In its third year, The Allstate Foundation Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs that help domestic violence survivors gain the financial knowledge and resources needed to live independently.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62951-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves. Focusing on celebrations, these passenger accounts unveil many reasons for escaping completely on a cruise vacation.
The videos form the centerpiece of a new “Celebrations” campaign which launched today. Stories can be viewed at princess.com/celebrations, and Princess passengers who have recently celebrated a special occasion on board can submit their own stories at princess.com/sharestory before March 31, 2013 for a chance to win a 7-day Caribbean cruise for two aboard the new Royal Princess.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59847-princess-cruises-celebrations-campaign/
Building upon its efforts to provide greater access to vaccines and other health care services for populations in need, Walgreens (NYSE: WAG) (Nasdaq: WAG) is partnering with the United Nations Foundation this flu season, to help provide up to 3 million life-saving vaccines to children in developing countries through a donation to the Foundation’s Shot@Life campaign.
To view Multimedia News Release, go to http://www.multivu.com/players/English/62923-walgreens-flu-season2013
Actress and multi-platinum recording artist Selena Gomez will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Oakland Raiders on Thanksgiving Day, November 28, which kicks off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 17th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Last year, the Red Kettle Campaign collected $148.7 million. Donations help provide meals and shelter for families in need and Christmas toys for millions of children, among numerous other social services.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63223-123rd-salvation-army-red-kettle-campaign-selena-gomez-dallas-cowboys
In recognition of International Women’s Day, Avon Foundation for Women Ambassador Salma Hayek Pinault and Avon Products, Inc. CEO Sheri McCoy announced that four global organizations and one government campaign have received 2nd Avon Communications Awards: Speaking Out About Violence Against Women for their outstanding work to bring attention to the need to end violence against women. The awards, presented at the United Nations Headquarters during the 57th session of the Commission on the Status of Women, are part of the Avon Speak Out Against Domestic Violence program, which has donated nearly $50 million globally to end violence against women since its launch in 2004.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60518-salma-hayek-pinault-presents-2nd-avon-global-communications-awards
To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
To promote the adoption of teenagers from foster care, the Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs). Today, more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58394-ad-council-adoption-psas-raise-awareness-of-teenagers-in-us-foster-care
