Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Professional, high-shine, no dry time and long-wear—these are the qualities that have made millions of women gel manicure converts. But as any gel manicure devotee can attest, these perks are also what make the manicures so expensive—and time-consuming. That’s why the innovators at Sally Hansen are taking the manicurist out of the equation and putting professional results at your fingertips with the new Salon InstaGel Strips™ and Salon GelPolish™, two unique systems that equip you with everything you need to replicate a state-of-the-art gel manicure. Delivering mirror shine, no dry time and indestructible, chip-free wear for up to 14 days, each easy-to-apply system makes you your own manicurist at a fraction of the price. With Sally Hansen, you can effortlessly get the salon manicure you covet without leaving home—or breaking the bank.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57213-sally-hansen-introducing-new-at-home-gel-manicure-systems
Briggs & Stratton Power Products Group (NYSE: BGG), a leading manufacturer of outdoor power cleaning products, is taking its show on the road during the spring cleaning season. The Briggs & Stratton Grime To Shine Power Tour will make stops at 47 Lowe’s stores in 11 states to give customers the opportunity to demo the company’s pressure washer products.
“Whether you’re a new homeowner with little outdoor cleaning experience, a DIYer who takes pride in maintaining your home and property, or a professional contractor looking for a reliable commercial pressure washer, Briggs & Stratton has a cleaning system to accomplish your goals,” said Dan Roche, marketing director for Briggs & Stratton’s Portable Power and Cleaning Systems division. “At the Briggs & Stratton Grime To Shine Power Tour events, we’ll have pressure washers available for customers to test and get a first-hand feel for how easy it is to get some serious cleaning done.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786151-briggs-stratton-grime-to-shine-power-tour/
JetBlue (Nasdaq: JBLU) and Barclaycard today announced the launch of the new suite of JetBlue MasterCard credit cards, the latest complement to JetBlue’s TrueBlue loyalty program. The new JetBlue® Card features a limited-time 10,000 bonus points offer and an easy-to-earn travel rewards program. Cardmembers can earn accelerated TrueBlue points in new ways for everyday spending at restaurants and grocery stores. With the new card, cardmembers can earn award flights even faster.
“We wanted to put the award-winning JetBlue experience in our customers’ wallets,” said Jamie Perry, vice president, marketing, JetBlue. “It’s simple; customers want to earn flights more quickly. With our new card, you’re able to earn points toward your trip and get there even faster than you think.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7778051-barclaycard-jetblue-card/
Tektronix, a leading worldwide provider of measurement solutions, today introduced the TBS2000, a next generation basic oscilloscope featuring the longest record length and largest display in its class for faster signal evaluation and troubleshooting. This latest addition to the Tektronix portfolio puts expanded capabilities, including the ability to use a wide range of Tektronix probes, into the hands of budget-constrained design engineers and educators.
“Building on the success of the TDS2000 Series, the most widely used oscilloscope in the world, the new TBS2000 gives our customers a level of design insight previously not available in this class of instrument,” said Jeff Yost, director, Basic Oscilloscopes, Tektronix. “The new instrument also sets a new standard for usability with features like a large display for easy signal visualization and a comprehensive set of automatic waveform measurements that are coupled with graphical explanations to help engineers better understand their measurements.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724651-tektronix-tbs2000-series-oscilloscope/
Dickey’s Barbecue Pit is offering its signature holiday meats and feasts this year, but with an exciting new meat available to spice up the holiday table. This year for the first time, Dickey’s will offer Prime Rib as a holiday meat choice. The Prime Rib, like Dickey’s signature turkey and ham, is pre-smoked and seasoned with Dickey’s own special spice blend – an easy and unexpected holiday treat to wow your guests.
Guests can order online until a day before Thanksgiving or other holiday gatherings, or call the nearest Dickey’s location to place the order. Find the Dickey’s nearest you here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7717953-dickeys-barbecue-holiday-feasts-prime-rib/
eKonomics from PotashCorp, an online resource dedicated to providing farmers with relevant, easy-to-understand agricultural information, today unveils the first nationwide nutrient balance analysis highlighting a major nutrient application deficit across the United States. The analysis finds that soil nutrient removal rates continue to outpace fertilizer application in most states.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555351-potashcorp-ekonomics-soil-fertilizer/
ACCU-CHEK Aviva Expert offers people with diabetes a new and easy way to simplify complex calculations to deliver precise insulin dosing advice.
Roche (SIX: RO, ROG; OTCQX: RHHBY) announced today that the ACCU-CHEK® Aviva Expert system, the first and only blood glucose meter system with a built-in insulin calculator to be approved by the U.S. Food and Drug Administration (FDA), is now available by prescription. The device represents a significant advancement in blood glucose meter technology for people with diabetes who take multiple daily insulin injections. The meter’s integrated bolus calculator provides easy-to-use and reliable dose recommendations based on automated calculations, eliminating the need for manual dosing calculations and estimations.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7322751-roche-accu-chek-aviva-expert-blood-glucose-meter-now-available/
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Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
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