A party that started at 8,000 feet high and thousands on-ground looking up into the sky, ended as the most intense party on earth, especially for MaryJo Villar from Houston who jumped off the Takis helicopter and skydived into the by-invitation-only event. Villar won the Takis Airdrop Face the Intensity photo contest by submitting a picture of her first-ever skydiving jump on the 2-million-fan Takis USA Facebook page.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63862-takis-airdrop-event-los-angeles-with-contest-winner-maryjo-villar
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, featuring the OREO WONDERFILLED anthem, will come to life in New York City today with 500 a cappella singers performing the new song and sharing OREO cookies with New Yorkers. The wonder and singing will then spread coast-to-coast, with visits to Chicago and Los Angeles as the launch week unfolds.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61667-oreo-wonderfilled-campaign-see-the-world-with-openness-curiosity
To commemorate National Jerky Day, celebrated annually on June 12, Jack Link’s® Beef Jerky played Mother Nature. More than 1,000 bags of jerky showered the Great Plains of Nebraska and more than 33,000 bags of jerky were given away to fans and charities across the country. National Jerky Day is the ultimeat holiday to celebrate America’s love for snacking and the unadulterated desire Americans have to “Feed Their Wild Side.” On this occasion, Jack Link’s undertook a mission to bring jerky to deserving snackers across the country — with the company’s single largest “gifting” of jerky for one holiday. To view Multimedia News Release, go to http://www.multivu.com/mnr/62110-jack-links-national-jerky-day-forecast-jerky-give-away-fans-and-charities
Former pro football running back LaDainian Tomlinson and his wife Torsha are teaming up with Kellogg’s® Snacks to help football fans make their Big Game gathering the most valuable party in the neighborhood. To spice up the party-going experience, this season the Tomlinsons are dishing out some winning snack ideas, aided by Kellogg’s Snacks favorites such as Cheez-It® crackers, Pringles® potato crisps, Town House® crackers, Rice Krispies Treats® and Keebler® cookies and crackers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59948-kellogg-s-snacks-ladainian-and-torsha-tomlinson-big-game-party-tips
A new video series, starring five of the most recognized registered dietitians in the country, debuts with 15 new regionally inspired recipes featuring grapes from California, plus tips for healthy eating and entertaining.
Shot in each dietitian’s hometown, the videos invite viewers into the kitchen to see the ease with which grapes from California can be used to add a punch of flavor, texture, color and health to meals and snacks. “From yogurt power bowls with California grapes to grape sushi rolls to raw root vegetable and grape salads the recipes are new, diverse, and delicious,” said Jeff Cardinale, commission vice president of communications. “And the videos show the many ways grapes from California are a simple, healthy, tasty addition to meals, snacks; truly one ingredient that can change everything.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/62958-grapes-from-california-the-one-ingredient-that-can-change-everything/
Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family’s active and healthy lifestyles, Kellogg’s® is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg’s™, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65070-team-kelloggs-athletes-and-dietitians-tips-for-a-great-start
Because one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship Fund, pledged today to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days™ initiative. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by the end of 2016.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60421-kellogg-corporate-citizenship-fund-breakfast-for-better-days-hunger-relief
In response to the growing popularity of sweet and salty flavor mash-ups, Snyder’s of Hanover is excited to add Cinnamon Sugar and Salted Caramel varieties to its existing line of Flavored Pretzel Pieces.
Hitting store shelves this January, consumers are now offered an expanded opportunity for enjoyment beyond Snyder’s of Hanover’s traditional savory flavors. Both of the sweet and salty varieties will retail around $3.69 for a 10-oz bag.
To view Multimedia News Release, go to http://www.multivu.com/players/English/64907-snyders-of-hanover/
If you’re crazy about candy, you’ll find Candy Melts® Candy by Wilton Enterprises offers endless opportunities to create beautifully decorated treats in a fun and easy way. With nearly two dozen colors and flavors to choose from, there are plenty of ways to dress up your favorite treats for any holiday or celebration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64871-wilton-enterprise-candy-melts-candy-decorate-treats-snacks
Fresh from the home of ridiculously good chips, a delicious new product is popping up in the snack aisle — Cape Cod® Popcorn. With 40 calories or less per cup, Cape Cod’s new Sea Salt and Kettle Corn popcorn varieties are ideal for those looking for better-for you snacks that don’t sacrifice on flavor.
In addition to the two new guilt-free flavors, Cape Cod is re-introducing the brand’s previously retired White Cheddar variety. All three ready-made popcorn products will retail for $3.49 when they hit stores shelves in mid-February.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
Unstoppable families play big and dream big. For the second year in a row, the makers of Uncrustables® ‐ the perfectly portable, thaw-and-serve crustless peanut butter and jelly sandwiches – have teamed up with Olympic gold medal figure skater, busy mom and best-selling children’s book author, Kristi Yamaguchi. Together they are proud to announce the launch of the Smucker’s® Uncrustables® Unstoppable Family Photo Contest for the chance to win a $15,000 check toward an unstoppable family adventure and a year’s supply of Uncrustables sandwiches.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57332-uncrustables-unstoppable-family-photo-contest/
