To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Bellagio Resort & Casino adds to its portfolio of celebrated restaurants with the debut of Harvest by Roy Ellamar showcasing New American cuisine and seasonal menus inspired by regional farms. For his first restaurant concept, Las Vegas’ own Chef Roy Ellamar crafts creative market-driven dishes that celebrate regional produce in spectacular Sin City fashion.
“Harvest is my passion project,” said Ellamar. “It has been my dream to create a restaurant on the Las Vegas Strip that highlights the best local ingredients, supports regional farms and offers sustainable cuisine. The Harvest experience is based on what makes sense for the season as well as what’s trending in the culinary world, so guests can expect to find something new with each visit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7727251-bellagio-introduces-harvest/
KitchenAid has introduced a new spiralizer attachment for its iconic stand mixer that gives cooks fresh new ways to get creative with fruits and vegetables. Available now at Sur La Table and at the beginning of August on KitchenAid.com, the spiralizer attachment carries a suggested retail price of $129.99.
“The spiralizer is powered by the KitchenAid stand mixer and operates virtually hands-free, simplifying the process of fixing a quick and healthy meal,” said Beth Robinson, senior brand experience manager for KitchenAid. “Whether putting a healthy twist on a traditional recipe, or creating something completely original, the spiralizer gives cooks more ways to make delicious meals with fresh produce.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541651-kitchenaid-spiralizer-attachment/
A new daily custom is sweeping across the country as more than 100,000 children at Childtime, Tutor Time, Children’s Courtyard, La Petite Academy and Montessori Unlimited schools nationwide are taking time out of their busy schedules for a dance break. It’s the latest addition to Grow Fit, the comprehensive health and fitness program introduced a year ago throughout Learning Care Group’s family of schools. The Daily Dance Break can happen any time and take many forms as children and teachers alike find creative ways to practice and enjoy their healthy new habit.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59195-learning-care-group-schools-daily-dance-break
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
Opening today, AVATAR fans in Taiwan will be the first to experience the new, interactive exhibition, AVATAR: Discover Pandora, inspired by James Cameron’s blockbuster film. Together with Lightstorm Entertainment and Twentieth Century Fox Location Based Entertainment, GES partnered with Beast Kingdom Co., Ltd. to bring AVATAR: Discover Pandora to Taiwan for its global premiere at Shin Kong Mitsukoshi, Xinyi Place A11 6F, Xinyi Theatre in Taipei for a three-month showcase.
“The premiere of the exhibition marks the culmination of more than two years of work to bring James Cameron’s vision of Pandora to audiences around the world and we are thrilled to make Taiwan the first stop of the exhibition’s five-year global tour,” said Eddie Newquist, chief creative officer and EVP at GES. “GES is proud to lead the creative efforts of the artists, engineers, designers and craftsmen who infused the entire exhibition with the artistry, innovation and quality of James Cameron’s AVATAR.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7893651-ges-avatar-discover-pandora-exhibition-taiwan/
This is the second of a three-part series
featuring young Australian creatives, produced by Knack Studios and
presented by our friends at Optus. The first installment,
featuring music writer and photographer Cormack O'Connor, can be seen
here: http://www.youtube.com/watch?v=fdioCV4gzew
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry.
As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise and artistry has seen him pioneer the art of maturation and cask finishing which has been instrumental to the success of The Dalmore.
Building on the celebrations surrounding Richard’s 50th anniversary, the limited edition, The Dalmore 50 year old has been meticulously crafted in partnership with four other legendary luxury houses, to serve as a fitting tribute to each year of his illustrious career.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8016351-the-dalmore-50-single-malt-richard-paterson/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces yet another massive leap in the field of breakfast superiority with the launch of the “Pancake Selfie Express,” the newest stroke of genius from the Holiday Inn Express® brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle. The nine-city tour, which hits the road today, allows flapjack fans in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s super smart, one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7612951-hiexpress-rob-riggle-pancake-selfie-express/
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
