On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
To celebrate the 116th anniversary of the invention of modern air conditioning, Carrier is donating dozens of heating and cooling systems to Habitat for Humanity’s annual Jimmy & Rosalynn Carter Work Project, including systems that support net zero energy. For the first time, four Habitat homes of St. Joseph County will achieve this distinction, meaning they will produce as much renewable energy as they consume over the course of a year. Carrier, a world leader in high-technology heating, air-conditioning and refrigeration solutions, is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
Net zero energy home construction is a bold departure from conventional homebuilding. Constructed to be air-tight, the homes are well-insulated, energy efficient, carbon emission-free, and they result in a net zero energy bill. High efficiency climate controls systems are essential in achieving a net zero home. According to the U.S. Environmental Protection Agency, the typical American home spends approximately 43 percent of their energy bills on heating and cooling.
To view the multimedia release go to:
https://www.multivu.com/players/English/8365251-carrier-habitat-for-humanity-st-joseph-county/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
The application period for the 2017 Federal Emergency Management Agency (FEMA) Individual and Community Preparedness Awards is now open. The awards highlight innovative local practices and achievements by honoring individuals, organizations and jurisdictions that have made outstanding contributions toward strengthening their community to prepare for, respond to, recover from, and mitigate a disaster.
To view the multimedia release go to:
https://www.multivu.com/players/English/8025652-fema-individual-community-preparedness-awards/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
When Hans Blix is keynote speaking on the conference of the World Veterans Federation, the Peace and Security Summit, in Stockholm this May, he wants to help spread the stories of the veterans. “The public are not so familiar with what experiences the veterans have, and should listen to them,” says Hans Blix.
Hans Blix, formerly head of the International Atomic Energy Agency, is one of the keynote speakers at the World Veterans Federations conference Peace and Security Summit that is to be held in Stockholm in the end of May. Now he speaks for the first time about what made him decide to contribute to the conference.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60657-hans-blix-peace-security-summit-stockholm
http://www.facebook.com/AmericanTouristerAustraliaNZ Built tough with great extensions and graceful gliding action, American Tourister luggage will not only dance through any situation you put it in, it'll take the bumps n' bruises too. Dance the globe with luggage trusted all over the world, visit: http://www.facebook.com/AmericanTouristerAustraliaNZ
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
Gatesman, one of the fastest-growing, mid-size, privately owned agencies in the U.S., is increasing in size and revenue by nearly 50 percent with the acquisition of Noble Communications, an award-winning, 49-year-old marketing communications firm in the Midwest.
With the acquisition, Pittsburgh-based Gatesman grows to more than 125 employees and expands to two additional offices in Chicago and Springfield, Mo. The acquisition increases the agency’s depth of expertise in new and existing areas with combined talent from both organizations, and adds new and complementary capabilities to even better serve regional, national and international clients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8131351-gatesman-acquires-nobel-communications/
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
Sixty percent of Americans self-reported they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children (ages 7-12) in a conversation about preparing for emergencies, including natural and man-made disasters, the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready Kids campaign. The PSAs are launching in advance of the tenth annual National Preparedness Month (NPM).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63031-ad-council-ready-kids-fema-national-preparedness-month
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/