Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Jingdezhen, a medium-sized city in China’s Jiangxi province also known as the Porcelain Capital of China, is well recognized for its efforts in protecting an important piece of humanity’s intangible cultural heritage. A group led by UNESCO consultant Emma Chen Hoefler, simultaneously the vice president of the folk art international organization IVO, the president of IVO China and an expert in the field on the protection of cultural artifacts with intangible value, paid a visit to Jingdezhen between the 8th and the 10th June, 2013, where she conducted field research on the city’s efforts in protecting its heritage.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62383-jingdezhen-ancient-kiln-applies-for-place-on-world-heritage-list
Beginning June 2, architecture fans can explore Frank Lloyd Wright’s transformative Prairie-Style designs at a new, free gallery opening on SC Johnson’s historic Wright-designed campus. The SC Johnson Gallery: At Home with Frank Lloyd Wright showcases a rotating selection of Wright’s designs and artifacts and explores the legendary architect’s influence on families and the American home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56426-the-sc-johnson-gallery-at-home-with-frank-loyd-wright-free-to-public
The Irish will welcome over 50 majestic Tall Ships from 12 countries, some 1,400 sail trainees and an anticipated 500,000 maritime, music and festival fans to the quays of Waterford City this weekend for the biggest party of 2011.
The Tall Ships Races, which first visited the Viking city in 2005, return this year from 30 June to 3 July with a world-class festival programme capturing the very best of Irish and international acts, street theatre, fireworks, music and food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tourismireland/50520/
Runner’s World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.
Runner’s World’s coverage team in Eugene is anchored by longtime Runner’s World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials
The St. Petersburg International Economic Forum (SPIEF) was held from June 20 to 22, 2013 – this year’s theme was “Finding Resolve to Build the New Global Economy”.
2013 was a record SPIEF year for the number of attendees – 7190 people attended, from 87 countries, out of which total there were 1245 media representatives. The Russian and international business community was well represented – SPIEF 2013 was attended by 176 major foreign corporations and 436 large-scale Russian businesses. Out of the companies who attended, 67 leaders of the foreign businesses, and 24 leaders of the Russian corporations have Forbes or Fortune listings. Moreover, 327 representatives of official foreign delegations attended SPIEF 2013.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61934-st-petersburg-international-economic-forum-results
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
