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The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Fluke Corporation, the global leader in portable electronic test and measurement technology, introduces the new Fluke® 62 Max and 62 Max+ Infrared Thermometers. These rugged, accurate, easy-to-use test tools are dust, water and drop resistant, making them ideal for the harsh conditions faced by technicians in electrical, service, HVAC, process, industrial and facilities maintenance applications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56193-new-fluke-62-max-infrared-thermometers-dust-water-and-drop-protection
Global health service company Cigna has added three new programs to the free Coach by Cigna health and fitness app, featuring coaching tips from The Fit Bottomed Girls for The Anti-Diet, Loving Yourself and Top to Bottom fitness.
The Coach by Cigna app puts health and fitness programs in the palm of your hand, with instructional videos and support from health coaches to help you focus on improving in five integrated areas: nutrition, exercise, sleep, stress and weight management.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
Mitsubishi Aircraft Corporation and Mitsubishi Heavy Industries, Ltd. (MHI) today conducted the first flight of the first flight-test airplane for the MRJ (Mitsubishi Regional Jet), their next-generation regional jet. The first flight was viewed around the world on the MRJ website, www.flythemrj.com.
The MRJ took off from Nagoya Airport and confirmed its basic characteristics and functionality in ascent, descent and turning in airspace off the Pacific coast during its 1.5-hour first flight.
“The MRJ successfully took to the sky today thanks to ongoing cooperation and support from all members involved,” said Hiromichi Morimoto, President, Mitsubishi Aircraft Corporation. “ We will make our utmost efforts towards type certificate acquisition, committing all our resources to develop and produce the finest regional jet aircraft to enter commercial service in 2017.”
“Operational performance of the MRJ exceeded expectations. We had a significantly comfortable flight,” said Pilot Yasumura, who served as captain.
To view the multimedia release go to:
http://www.multivu.com/players/English/7688051-mitsubishi-aircraft-mrj/
First Baptist Church of Dallas, led by nationally known pastor Dr. Robert Jeffress, celebrated the fact of the resurrection of Jesus and investment of their faith in the revitalization of downtown Dallas yesterday, with the grand opening of a new $130 million campus – the largest Protestant church building campaign in modern history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60904-first-baptist-dallas-grand-opening
It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
Verizon residential consumers can now order the company’s fastest-ever FiOS Internet service, which features heightened flexibility for consumers to order personalized bundles to match their lifestyles.
The new speeds, available in a range of double- and triple-play bundles, plus stand-alone service, offer significant choices for consumers to meet their rapidly expanding needs for online entertainment, news, information communications and e-commerce. These needs have generated a rising demand for faster home broadband service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56780-verizon-ultra-high-speed-fios-quantum-internet-service-bundles
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According to a new AARP poll1, almost three out of ten people who are caring for a loved one say their life has changed since becoming a caregiver. More than one in five says their weight, exercise, or social life has suffered.
To illustrate the complexity and help the 42 million sons and daughters, friends and spouses caring for parents and loved ones see themselves as caregivers, AARP and the Ad Council are unveiling a new suite of Public Service Advertisements (PSAs) as part of their Caregiver Assistance campaign. The PSAs will be distributed today as part of National Family Caregivers Month (November) and direct caregivers to tools and resources to help cope with their daily responsibilities at aarp.org/caregiving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63968-ad-council-aarp-caregiver-assistance
