Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
Lady Gaga:
A Red One
Konvict
Gaga
Ive had a little bit too much(much)
All of the people start to rush.
Start to rush babe.
How does he twist the dance?
Cant find my drink or man.
Where are my keys, I lost my phone.
Whats go-ing out on the floor?
I love this record baby, but I cant see straight anymore.
Keep it cool whats the name of this club?
I cant remember but its alright, alright.
Chorus:
Just dance. Gunna be okay.
Da-doo-doo-doo
Just dance. Spin that record babe.
Da-doo-doo-doo
Just dance. Gunna be okay.
Duh-duh-duh-duh
Dance. Dance. Dance. Ju-just dance.
Lady Gaga:
Wish I could shut my playboy mouth. (mouth)
Howd I turn my shirt inside out? Inside out babe.
Control your poison babe
Roses with thorns they say.
And were all gettin hosed tonight.
Whats go-ing out on the floor?
I love this record baby, but I cant see straight anymore.
Keep it cool whats the name of this club?
I cant remember but its alright, alright.
[Chorus]
Colby Donis:
When I come through on the dance floor checkin out that catalogue.
Cant believe my eyes so many women without a flaw.
And I aint gonn give it up, steady tryna pick it up like the car
Ima hit it, Ima hit it and flex until the til done until tomorrow yeah.
Shawty I can see that you got so much energy
The way you twirling up them hips round and round
Theres no reason, I know why you cant leave here with me
In the meantime stand, let me watch you break it down.
[Chorus]
Lady Gaga:
Im psychotic synchypnotic
I got my blue burners and phonic
Im psychotic synchypnotic
I got my brand electronic
Im psychotic synchypnotic
I got my blue burners and phonic
Im psychotic synchypnotic
I got my brand electronic
Lady Gaga:
Go. Use your muscle comin out work and hustle
Akon:
I got it, just stay close enough to get it
Lady Gaga:
Go slow. Drive it, clean it like so clean its been molesto,
Akon:
I got it,
Lady Gaga:
And your popped collin
[Chorus]
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
Pull up a chair and join this party, enjoy the sparkle that preserves life’s enchantment. Slip into the gentle wonderland of Kylie and teddy. Put your daughter’s imagination to work. The lessons learned are beautiful pathways to a soul so full of heart.
From the showroom floor of its National Dealer Meeting in Memphis, Tenn., Kubota Tractor Corporation announced the introduction of its all-new RTV X-Series, the next generation lineup of work utility vehicles re-engineered and Kubota-built from the ground up. With a superior ride and unmatched terrainability, Kubota’s new RTV X-Series delivers a whole new level of exceptional styling, operator comfort, durability and workhorse capability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63762-kubota-debuts-all-new-rtv-x-series-diesel-utility-vehicle
Unstoppable families play big and dream big. For the second year in a row, the makers of Uncrustables® ‐ the perfectly portable, thaw-and-serve crustless peanut butter and jelly sandwiches – have teamed up with Olympic gold medal figure skater, busy mom and best-selling children’s book author, Kristi Yamaguchi. Together they are proud to announce the launch of the Smucker’s® Uncrustables® Unstoppable Family Photo Contest for the chance to win a $15,000 check toward an unstoppable family adventure and a year’s supply of Uncrustables sandwiches.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57332-uncrustables-unstoppable-family-photo-contest/
Kohler Co., a global leader in kitchen and bath products and power systems, has developed a portable showering experience to assist volunteers following hurricanes and other disasters. The new 42-foot KOHLER Relief trailer, which is powered by a KOHLER mobile generator, has been deployed for the first time by Operation Blessing International (OBI) to New Bern, North Carolina, a community with severe flooding caused by Hurricane Florence. OBl is a global nonprofit humanitarian organization providing aid in 39 countries through disaster relief, health and medical care, hunger relief, and access to safe water.
“We’re pleased to work with Kohler to bring the Relief Trailer to our many dedicated volunteers who are in North Carolina helping those in need following the devastation caused by Hurricane Florence,” said Ronda Sherman, vice president of philanthropy for Operation Blessing International. “Our volunteers are often deployed for weeks or months at a time following these massive storms and having the opportunity to shower onsite will significantly enhance our team’s efforts throughout the cleanup and recovery process.”
https://www.youtube.com/watch?v=AfdoHvRDpvQ
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Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart’s Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The Walmart–commissioned survey also found that mom and dad favor educational toys and are focused on price.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59182-walmart-holiday-toys-survey
A press conference was held on Wednesday, June 26, at 11:00 a.m. at Saint Timothy School located at 5100 Camden Avenue in San Jose, California, to release the world’s first executive caliber, leadership training curricula for 2-9 year olds. Dr. Alan E. Nelson, EdD, Lecturer of Management at the Naval Postgraduate School in Monterey, CA, and Founder of KidLead has been working on the first-ever leadership program for preschoolers and early childhood students. This social innovation is designed to identify influencers while they’re still very moldable in character and skill, as well as to teach others on how to problem solve in teams and be led by peers. Dr. Nelson is considered a global expert in young leader development, but this work is a first, to start so young.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62079-kidlead-executive-caliber-leadership-training-curricula-for-ages-2-9
