A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
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As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
With seven-in-ten Americans (69%)1 saying that spending time with family and friends is what they most look forward to during the holidays, T.J.Maxx, Marshalls and HomeGoods are celebrating the values that make the season truly special by launching “Bring Back the Holidays,” a campaign that focuses on people and creates opportunities to bring them together.
“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. “Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”
In the new campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where door busters refer to loved ones pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E.
To view the multimedia release go to:
http://www.multivu.com/players/English/7680551-tjmaxx-marshalls-homegoods-holiday-coupons/
Booking.com, the world’s number one accommodation site, today unveils The Booking’s Best Awards – an exclusive award that goes to only 260 accommodations out of a possible 600,000 - as decided by over 40 million real, relevant and recent customer reviews. Whether it’s the tastiest breakfast, an off the beaten track stay or just plain value for money, the Booking’s Best Awards recognise that it’s the little things that can make or break a holiday.
“We know that accommodation can make or break a trip. With the incredible insight gained from the extensive number of guest reviews on our site, we are able to identify what it is that makes an accommodation unique, what adds that extra sparkle to a guest’s stay,’’ explains Pepijn Rijvers, Chief Marketing Officer of Booking.com. “We are so proud to work with our Booking’s Best awarded accommodations to give travellers the most unique and incredible experiences. Being called ‘Booking’s Best’ is an indication of quality that can be completely trusted as it comes directly from our verified guest reviews.’’
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7487251-bookings-best-awards-world-travel/
Bombs are more precious than children Hamas Children's Education (US Senate, Feb 8, 2007) Announcer: Hilary Clinton at a press conference with Palestinian Media Watch in the US Senate criticized Palestinian television and school books: Hilary Clinton: It must stop the propaganda to which Palestinian children are being exposed. Because it basically profoundly poisons the minds of these children. Announcer: Hamas uses its television station to indoctrinate Palestinian children to value violence, hatred and martyrdom. Subtitles: Violence Hatred Martyrdom Violence (Al Aqsa TV (Hamas) 2007) These are the acts of Martyrdom-Seekers Palestine one of its leaders is Ahmad Yassin (Hamas founder) Its children carry the knife. Its children carry machine guns. The land is filled with furious lions Hatred Announcer: Palestinian children are exposed on Hamas television to charming characters who poison them with hatred. Subtitles: [Al Aqsa TV (hamas) Feb 8, 2008] Why is your name Assud (lion) since you are a rabbit? A rabbit is (a term) for a bad person and a coward. And I, Assud, will finish off the Jews and eat them, Allah willing. [Al Aqsa TV (hamas) Feb 22, 2008] Did you see the West's attack against the Messenger (Muhammad)? We will all boycott Danish products We can fight them because they cursed Allah's Messenger. If they repeat it we will kill them, by Allah. I will bite them and eat them! Martyrdom Announcer: Children are encouraged to seek death as heroic martyrs for Allah. Subtitles: Machine-gun and Quran in our hands We've grown and so has the right in the eyes of the wronged We have come! We have come! The pure blood will produce honor and glory Indoctrination Announcer: Even in kindergarten children are indoctrinated to aspire to violence and martyrdom. Subtitles: [Al Aqsa TV (hamas) May 2007] Al-Jihad! Allah Akbar! Your role model? The Prophet (Muhammad). Your path? Jihad! Your aspiration? Death for Allah. Your movement? Hamas Your movement? Hamas Bombs are more precious than children Announcer: This music video simulates the reaction of a five year old girl to her mother's suicide terror attack. The young girl concludes: Bombs are more precious than children. Subtitles: [Al Aqsa TV (hamas) May Nov. 2007] Mommy, what are you carrying in your arms? Mother prepares bomb Mommy, what are you carrying in your arms instead of me? Mother hides bomb A toy or a present for me? Come back quickly, Mommy Girl sees news about her mother's bombing Instead of me you carried a bomb in your hands. Only now, I know what was more precious than us My love (for Muhammad) will not be (merely) words. I am following Mommy in her steps! Picks up explosives in mother's drawer My mother! My mother! Subjugation under Islam Announcer: Hamas teaches their children to see themselves as the ones who will subjugate the entire world under Islam. [Al Aqsa TV (hamas) May 11, 2007] Subtitles: We are setting with you the cornerstone For world leadership under Islamic leadership. We will win, Bush! We will win, Sharon! Ah, Sharon is dead. We will win, Olmert! We will win! We will win, Condoleezza! [Al Aqsa TV (hamas) Mar. 30, 2008] Bush: Who are you, what brings you here to my home? Child: My daddy, you killed him in the Iraq war. And mommy, you killed her with the criminal Zionists, in Lebanon. Bush, I must take my rights with the sword of Islam. Bush: I repent, just don't kill me. Where are my guards? Guards! Child: (Laughing) There are no guards, and your people surrendered, oh Bush. I'm coming with billions of children from Palestine, Iraq, children from Syria, Lebanon and Afghanistan. Bush: I will give you whatever you want. Come with me to the White House, you and your friends. Child: (Laughing) Bush, you are impure, and it won't help you to go to the White House. It turned into a big mosque for the Islamic nation and Muslims. I will kill you, Bush. It is your fate. I will kill you. (Stabbing Bush) I killed him. (US Senate, Feb 8, 2007 Clinton at press conference with Palestinian Media Watch) Hilary Clinton: It must stop the propagan
BOMBAY SAPPHIRE®, the world’s fastest-growing major gin brand by volume and value, names Academy Award® winner Adrien Brody as a judge for the Bombay Sapphire Imagination Series: Film competition.
Now in its second year, the Bombay Sapphire Imagination Series: Film competition, in association with the Tribeca Film Festival®, is sparking people’s imagination by offering them the chance to have their own short film made through interpreting a script written by Academy Award winning screenwriter Geoffrey Fletcher.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60647-adrien-brody-named-bombay-sapphire-film-judge
BOMBAY SAPPHIRE®, the world’s fastest-growing major gin brand by volume and value, is proud to announce that experienced distiller Nik Fordham has been appointed in the position of Master Distiller. Nik will oversee production for the brand and will lead its unique distillation process at the, currently under construction, Bombay Sapphire Distillery in Laverstoke Mill, Hampshire, England, due to open later this year. In addition to crafting the iconic gin and managing its production team, he will be responsible for the quality assurance for Bombay Sapphire gin, meeting the exacting standards of the brand’s well-known flavour profile and consistent quality in each bottle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58717-bombay-sapphire-appoints-master-distiller
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Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
